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46
THE MUSIC TRADE REVIEW
MAY
22, 1920
CONDUCTED BY V. D. WALSH
BEATING OUT THE H. C. OF L.
New York Publishing House Makes Proposition
to Dealers That Almost Stuns Some of the
Old Line Concerns—Music With Four Color
Title Pages at Two and a Half Cents
Wha' d'yer mean, the high cost of printing
and publishing? How d'yer get that way?
Which queries are brought forth as the result
of an offer by a music publishing concern in
New York, not widely known be it said, which
ha? sent to music dealers throughout the country
an offer of sheet music at a price that is fairly
staggering in view of conditions as they are
known to exist in the paper, printing and labor
markets.
The house in question publishes a series of
songs, well printed on a good quality of paper,
the title pages of coated stock, on which are
printed, in from three to four colors, attractive
portraits of film favorites. These songs, which
really cost a substantial amount to produce
under present conditions, are offered at four
cents apiece in hundred lots, the price being
graded down to three cents apiece in 10,000 lots,
and to two and a half cents each in hundred
thousand lots. In spite of the generous price,
there are still further reductions offered, such as
10 per cent discount for cash with order, 5 per
cent discount on C. O. D. orders, and 2 per cent
discount on payments within ten days.
For the information of the public, the price
of the music is marked at sixty cents, and an
advertisement on the sheet music itself an-
nounces that the publishers deliver copies at
thirty cents each, or five for a dollar.
Publishers who have seen the offer to dealers
are pondering as to how it can be done, espe-
cially as the songs offered are not reprints, but
have been copyrighted within the past year. Per-
haps there are no royalties to pay, but the pro-
duction costs and overhead would seem to make
the advertised price abnormally low.
—
FLORIDA
•SALES
TENNEY HEADS RIVIERA MUSIC CO.
AMERICAN COMPOSITIONS HEARD
Prominent Chicago Advertising Man Elected
President of Publishing House—Has New
Ideas on Sheet Music Distribution Methods
Twenty-six Compositions Played by National
Symphony Orchestra in Carnegie Hall
The Riviera Music Co., Chicago, 111., has an-
nounced that John A. Tenney, a prominent Chi-
cago advertising man, has been elected president
of that company. Mr. Tenney will take active
charge of the firm's affairs and will devote prac-
tically all of his time to the interests of the com-
pany. He is well known in sales and adver-
tising circles, and is also a member of the Il-
linois Athletic Club, Association of Commerce,
Intercollegiate Club, Chicago Motor Club, Avia-
tion Club, and was secretary of the Advertis-
ing Association for over four years.
Mr. Tenney is very enthusiastic over the Ri-
viera Co.'s plans for the future, and in an inter-
WILL WOOD HAS NEW CIRCULAR
view stated that he has a number of new ideas
Will Wood recently forwarded to the trade a which he will immediately put into action, claim-
little circular, on which was featured two num- ing that they will practically revolutionize the
bers of the firm's high-class catalog, "Drifting present day method of popular music distribu-
On" and "With You My Own." In addition, tion. It is understood that following Mr. Ten-
thematics of both of the numbers appeared. Ex- ney's election, the Riviera Co. will inaugurate an
tra copies for mailing and circularization pur- extensive advertising campaign, and will an-
poses were also sent to the dealers featuring nounce some new distribution methods and ideas
the number.
on dealer co-operation.
G. E. Kufer, 10 West Twenty-eighth street,
New York, has been designated as a repre-
sentative of the Paramount Song Publishers, a
Delaware company, with a.capital of $600,000.
One woman, one man now dead, and nineteen
living men comprise the list of those whose or-
chestral works were played in Carnegie Hall
last week by the National Symphony in Mr. Bo-
danzky's competition for symphonic music writ-
ten by native Americans and never publicly
played.
Four extra rehearsals just for this purpose
were held at an expense of $2,000. Of the
twenty-one compositions played, six were con-
ducted by their composers, and the rest by Paul
Eisler, assistant leader of the orchestra. All
were heard by Mr. Bodanzky and some of the
judges who had accepted his invitation to pass
upon the merits of the works played. Except
for the music conducted by the composers, some
of whom were known personally to members
of the committee, all the works were presented
anonymously.
NEW IRISH BALLAD
Fred Fisher, who already has a long list of
song successes to his credit, appears to have
hit it again as publisher of the new Irish ballad,
"Little Town in the Ould County Down," by
Phil. Furman has been appointed manager of
the San Francisco office of Irving Berlin, Inc., Alma M. Sanders and Monte Carlo. A number
succeeding Earl Taylor, the former manager in of singers of prominence have added the num-
ber to their repertoires.
tbat city.
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