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54
THE MUSIC TRADE REVIEW
SOME CLEVER MUSIC ADVERTISING
H. A. Weymann & Son, Philadelphia, Hook Up
Newspaper Publicity With Window Displays
and Create Increased Demand Thereby
H. A. Weymann & Sons, Philadelphia, have
accomplished particularly interesting results
through the running of a series of advertise-
ments in the local papers, each advertisement
but if the number was also offered in record or
music roll form there was a remarkable in-
crease of its sale in those forms.
Tn short, the advertising had a three-way ef-
fect of stimulating business in the sheet music,
music roll and talking machine departments of
the Weymann store. As a matter of fact, the
company has reason to believe that Philadel-
phians have begun to look for their advertise-
ments in order to keep in touch with the new
music.
'BATTLE LINE OF LIBERTY" A HIT
Closeyohdrearayeycs anMaj y»,h head on Mammy's breaft.Stahs
abtD<)etk
brab,
you've heird thai dreamy southern lullaby the orchn-
t r » i r e playing hummed 2nd whittled on ihe sireris! Thai*
L e e S . Robcni' "Mammy'fcLullaby
We h i v e it on t i l e ai 30c
per copy Come in and let of play it (or you.
Have you seen our Window Display?
S!
TWn Nomlwr \tio » «
WEY/1ANN
1108 Chestnut St.
Weymann Ad Featuring New Roberts' Hit
featuring a current popular song hit. In each
case the song advertised was made the subject
of a special display in the Weymann window on
Chestnut street, and the ad carried a line an-
nouncing the fact. Results from this intensi-
fied advertising of special songs have in every
case been gratifying. Not only have the sales
of the song in sheet music form been increased,
Pace & Handy, originators of the "BLUES,"
specialists in rags and Southern ballads, of fer
"The Song the Sunny Southland
Sings"
"Satan, I'm Here"
"Oh! Death Where Is Thy Sting"
"Ringtail Blues"
"Hooking Cow Blues"
"Who Have You Been Loving
Since I Went Away"
"Remember"
"The Kaiser's Got the Blues"
(He's Got Them Weary Blues)
By BROWN and HANDY
"A Good Man Is Hard to Find"
SEND FOR CATALOG
PACE & HANDY MUSIC CO., Inc.
1547 Broadway (Gaiety Theatr* Bids.). NEW YORK
The L. S. Florence Music Co., Haverhill,
Mass, recently received a letter from Lieut.
Floyd B. Pitts, of the New York Police Band,
which states that in his opinion the above firm's
"The Battle Line of Liberty," a march, "is the
best issued since the outbreak of the war." The
demand for the number from band and orchestra
leaders shows it has exceptional merit, and as
its sales in sheet music form are constantly in-
creasing the public, too, finds it a number above
the average. As the number has also been re-
corded by several music roll concerns, the L. S.
Florence Music Co. have what promises to be a
march hit.
FURNISHING WINDOW DISPLAY CARDS
The Monarch Music Co., Reading, Pa., is fur-
nishing on request to dealers, window show
cards, streamers and other advertising material.
They feature two songs, "Wishing-Land" and
"Dixie Lullaby." The latter number is from
the pen of Harold Neander, who is also the Chi-
cago representative of the company.
The Australian rights for the Monarch Music
Co.'s publications were recently granted the
Mark Gilbert Co., Sydney, Australia, and L.
Millward Rackham and the Frederick Harris
Co. are their representatives in England.
THE HIT BALLAD
OF THE DAY I S
"WHEN I COME HOME
TO YOU"
Words by WILL J. CALLAHAN
Mask by FRANK.H. GRET
3 Keys]
HUNTZINGER & DILWORTH
159 West 57th Street
NEW YORK
We Are the Publishers
of the Tremendously
Popular Ballad
MAY
JAZZ ORCHESTRA BUSY
Wilbur Sweatman, the well-known musical
director, who is also responsible for many of the
jazz phonograph records, has been engaged to
piay a series of concerts at the Eltinge Theatre,
New York, with his jazz orchestra. The first
of these took place on Sunday last, consisting
of a specially selected program of up-to-date
successes, among which" were featured S. R.
Henry's latest success "Pahjamah," "Tisho-
mingo Blues" and "Corinne."" After his New
York engagement Mr. Sweatman and his or-
chestra will probably tour the country. Jo-
seph W. Stern & Co. are the publishers of the
above numbers.
"ROSES OF ARCADIE" A SUCCESS
"Roses of Arcadie," the new song by Rachel
Story and Otto Motzan, published by the Meyer
Cohen Music Co., Inc., was recently placed on
sale. The number has been issued with a three-
color title page and is very attractive in appear-
ance. The publishers expect the number to be
as successful as their ballad "That's What God
Made Mothers For," which is steadily growing
in popularity, and from present indications their
expectations will be realized.
THE Sensational Oriental Intermezzo
"Arabian Nights"
Song
Intermezzo
By
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO, CAN.
One-Step
M. DAVID and WM. HEWITT
Published by
I B . HARMS & FRANCIS, DAY & HUNTER
C. C. CHURCH & COMPANY
60 ALLYN ST., HARTFORD. CONN.
Successors to CHURCH, PAXSON & CO., N«w York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
3A 1 West 43d Street
New York City
BUY YOUR MUSIC FROM
BOSTON frM
WALTER JACOBS
8 Bosworth St.,
"WAITING"
3, 1919
publisher
(
Dixie F i r s t "
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS,
PRINTERS
AND ENGRAVERS OF
MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses: New York and Chicago