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52
THE
MUSIC TRADE
REVIEW
GILBERT & FRIEDLAND CELEBRATE
ROMBERG SIGNS WITH WITMARKf
Have Had Eighteen Successful Months as Music
Publishers
Prominent Composer Now Under Long Con-
tract With That House
Gilbert & Friedland, Inc., are celebrating just
now owing to the fact that this month is their
eighteenth month in business for themselves.
These two young song writers have had a pro-
gressive career as publishers, having started in
business with the hit, "Are You From Heaven?"
followed by several other active numbers. At
the signing of the armistice their catalog con-
tained no war songs, so they were not obliged—
as were some other publishing houses—to im-
mediately start featuring ballads or novelty
songs. During the past several months their
two numbers, "I Found You" and "Singapore,"
have had a very large sale, and they had the
proud distinction of having both numbers re-
corded by all the larger mechanical reproducing
companies.
Maxwell Silver, general manager of the com-
pany, is very much gratified with the activity of
the whole catalog and with the two numbers
mentioned above and the novelties, "Pig Latin
Love" and "Bring Back Those Wonderful Days,"
to lead the sales he feels the spring months are
all going to be large ones with his firm.
Sigmund Romberg, the well-known composer
who, among other successful works, wrote the
music to "Maytime," which had so phenomenal
a run in New York and is now on the road, as
well as the music to "The Blue Paradise," "The
Melting of Molly" and the Winter Garden pro-
ductions for a number of years past, has signed
a contract with the firm of M. Witmark & Sons
for a term, of years whereby the latter will act
as exclusive publishers of all Mr. Romberg's
compositions.
"DEAR HEARrvSALES GROWING
One of the sensations of the season is the
great popularity of the song "Dear Heart," a
waltz ballad published by C. C. Church & Co.,
Hartford, Conn. At the rate of its present
sales it will easily pass the million mark. C.
C. Church & Co. are shortly to embark in a
large advertising campaign giving additional
publicity to the number. This will include
much display material among which will be cut-
out electric flashlight signs.
REMICK TO PUBLISH NEW SCORE
Arthur Jackson and George White have writ-
ten the book and lyrics, and Herbert Spencer,
Richard Whiting and Al Gumble the music, of
a new musical show entitled "The Scandals of
1919." Remick & Co. will publish the music.
Saul Bornstein, general manager of Artmusic,
Tnc, returned to New York late this week after
a ten days' trip visiting the larger trade centers
of the Middle West.
C M MILLION
LITTLE HOMES LIKE THIS FOR SALE
TLEHOHE
IN THE COUNTRY
BIG FUTURE FOR "THE RED LANTERN"
New Song Published by McCarthy & Fisher,
Inc., to Be Featured in Conjunction With
Elaborate Screen Production Just Released
and in Which Nazimova Is the Star
McCarthy & Fisher, Inc., are the publishers of
a new song entitled "The Red Lantern," which
will be featured in conjunction with the screen
production of the same name in which Nazimova
is starred.
This is one of the most spectacular as well
as one of the most expensive motion pictures
which has ever been produced and will be re-
leased on the 15th of this month. It is under-
stood that it cost
over a quarter of
a million dollars,
and that thousands
of dollars are to be
expended in a tre-
mendous advertis-
i n g campaign in
giving it publicity.
One scene alone, a
reproduction
of
which is s h o w n
herewith, required
an expenditure of
$25,000.
In featuring the
song in connection
w i t h the picture
the publishers and
the producers are
co-operating
in
every way possible.
The
orchestras,
sheet music dealers
and the syndicate
stores, as well as
t h e various me-
chanical reproduc-
Scene From "The Red
tion companies, will also do their share in giv-
ing this number publicity.
George A. Friedman, general manager of Mc-
Carthy & Fisher, Inc., has already booked or-
ders for 300,000 copies of the number, and this
demand is bound to increase as soon as the pro-
duction is released and the various factors con-
nected with the publicity of the picture and the
song get their work under way.
The song itself has a very appealing melody
and the strains of it will be played by the orches-
tras in every picture house in which "The Red
Lantern" is produced.
McCarthy & Fisher,
Inc., are spending hundreds of dollars for ad-
vertising material and the display matter that
will be issued in connection with the song and
picture will be most attractive.
SONG VERSIONOF "ORIENTAL"
The above cut is a reproduction of our large
19xl2>4 window display card featuring
"I'VE GOT A LITTLE HOME
IN THE COUNTRY"
Smd w your order* at net 7c each
Window Card Free
C. ARTHUR FIFER MUSIC CO.
QU1NCY, ILLINOIS
Daniels & Wilson, Inc., have issued a song
version of their big instrumental success, "Orien-
tal." It is called "Some Day in Araby." This
number, together with "Rose of Romany," is
leading the high-class catalog of the firm. "Sun-
shine," one of the numbers from the above
firm's popular catalog, is being featured quite
extensively in window displays, the attractive
title page being admirable for that purpose.
MAY
3, 1919
TO MUSIC DEALERS
WE ARE JOBBERS
OF MUSIC
Popular, Classic, Music
Books and Studies
Our pricei on all claHM oi music will average the
lowest. Located in the center of the country and
carrying the tremendous stock that -we do we are
in a position to supply all your wanti at a SAVING
TO YOU OF TIME, MONEY AND EXPRESS
CHARGES.
All orders shipped the day we get them.
GIVE US A TRIAL ORDER
McKINLEY MUSIC CO.
1501-1513 E. 55th S t r e e t
CHICAGO
GOOD MUSIC DEMAND IN PORTLAND
Louis W. Mack Praises B. F. Wood Co. Prints
—Henry Lyons Writes Victory Loan Song
Portland, Ore., April 28.—Louis W. Mack is
doing a fine business in his sheet music depart-
ment, which is situated in the attractive and pop-
ular store of the McDougal Music Co. He
speaks in the highest terms of the publications
of the Wood Music Co., of Boston, Mass. A
Lantern" Which Cost $25,000 to Produce
large package of music from there was received
this week and in two days the whole lot was
sold. The music teachers are delighted with
the music, which consisted of short attractive
pieces, well suited for young pupils.
Henry Lyons, song leader at Camp Lewis,
has written the song which has been adopted
officially by the executive committee of the
Victory Loan drive.
The song is entitled
"Uncle, Here's My Share."
"Mending a Heart" is the title of a new high-
class ballad published by Gilbert & Friedland.