Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC
TRADE
REVIEW
MAY
3, 1919
THIS BIG AD. WILL
F
ROM the Viewpoint of an advertiser, this ad. is a knockout!
power, to sell Sheet Music and records big!
It has the power, the undeniable merchandising
From the Viewpoint of an accountant, this ad., in the May and June issues of the country's big magazines, means
thousands and thousands in real cash—the most costly campaign in the history of Feist advertising.
T
HOMAS EDISON in his message to American
Business Men says, "Go Ahead! " We go a bit
further than Thomas Edison—We say, "Go
ahead—GO OUT—and GO AFTER!"
We're going ahead with big plans to prove that when
we say, "You can't go wrong with any Feist Song"—
we mean Records and Player Rolls—'just as we mean
Sheet Music.
We're going out with thousands and thousands of
dollars in country-wide powerful advertising to put
across two of the most wonderful songs that ever
came down the pike.
We're going after 100% results for this advertising
by backing it up with all the power of our song-boost-
ing organization. This means that singers in
theatres, singers in restaurants, talking machines and
player-pianos—all will hook up to this advertising!
HOW ABOUT YOU!
The point is—will you hook up to it ? We believe
the Sheet Music, Record and Roll field is like an un-
exploited gold mine, a gold mine in your own com-
munity, your own shop, that has never been properly
touched. We are ready with tens of thousands of
dollars to go after it. Are you ready with your co-
operation to go after it with us—and share the returns ?
We have selected, to head this big campaign, two of
the most beautiful, most powerful songs that ever
bore the Feist imprint. "Campfire"—if our many
years' experience as music publishers has taught us
anything—is a sure hit. "When You Look in the
Heart of a Rose" is already a sweeping success, the
song hit of the biggest show hit in America, "The
Better 'Ole," now being played by five companies
all through America.
Look at the ad. that will run in all big American
magazines, consider the real cash behind this cam-
paign—then decide you are going to be in on the re-
turns. Co-operate! Stock up with the Music, Rolls,
Records! Boost them! Display them! Talk them!
—and they'll bring home the bacon!
E
FEIST
BUILDING
-5 West 40th St.
LEO. FEIST, Inc. L .'
NEW YORK
ybu'll love
'BY THE CAMPFIRE
Beautiful Song and Dance Numb*
rr^HE warmth of a sunbeam—tl
JL cheeryness of a smile—thedeligt
fulness of recreation—steal into yo
heart through this beautiful ne
songhit.
Eyes brighten and hearts lighten
the wistful melody of "By the Cam
fire"—a melody whose lure is equal
fascinating alike for dancing and sin
ing. "By the Campfire" is spread!
through all America, a hit of the he
in theatre, home and restaurant,
piano, playerpiano, or talking machii
Whenever you go where 1
play these wonderful songs
playerpiano
O THER FAMOUSL Y BEA
(Melody Ballads)
"Sing Me Love's Lullaby"
"Give Me
"How Can You Tell"
"Little W
"Your Heart is Calling Mine" "Persian f
"The Radiance in. Your Eyes" ['Love Her
""Waiting for You"
"Keepally
"The Land of Lullaby"
"Margery
On sale now wherever good mu
35c a copy, any 3 for $1.
"You Can't Go W
LEO FEIST, Inc., Feist Bui
WHEN YOTTOOinrrTfiE
Dear lit-tle rose, with your hei
rose, mayyour pe - tals
i
trust you to
to keep,
FE^.i^.
iray
fold,
Deep inyoi
VITSSE reiv SABS <
You can get YOUR share of this Big Campaign by Displaying Music, Records and I