Music Trade Review

Issue: 1919 Vol. 68 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
47
THE MUSIC TRADE REVIEW
3, 1919
CONDUCTED BY V. D. WALSH
HAVE A DOZEN BIG SELLERS
JOHN McCORMACK SINGS "MOLLY"
SOME STASNY ADVERTISING
Jos. W. Stern & Co. Featuring a Strong Cat-
alog of Popular Numbers at Present
Noted Tenor Features New Victor Herbert
Number in Hippodrome Concert
Uses Full Page in Saturday Evening Post to
Feature Three Songs
In giving publicity to the songs in their
present catalog Jos. W. Stern & Co. are using
the slogan "Stern's Big Dozen." The Stern
catalog never had more nor bigger selling
numbers than are comprised in their popular
catalog. These include such big selling num-
bers as "Tears of Love," '"Oh, Helen!" "Wait
and See," "I'm Glad J Can Make You Cry,"
"Kentucky Dream," "Indianola," "Pahjamah,"
"Ev'rywhere That Wilson Goes," "Dixie Is
Dixie Once More," "All Those in Favor Say
Aye," "Has Anybody Seen My Corinne?" and
"Himalaya."
Recently Joseph W. Stern and Edward B.
Marks, the heads of Jos. W. Stern & Co., cele-
brated their twenty-fifth anniversary, and the
success of the numbers, which they have is-
sued this season shows that these publishers
are still in their prime and retain that faculty
of selecting song hits which each year has al-
ways kept their catalog to the fore.
Perhaps no number of the many sung hy John
McCormack at his concert at the New York
Hippodrome last Sunday night gave more pleas-
The A. J. Stasny Music Co. will run a full-
page advertisement in the May 17 issue of the
Saturday Evening Post featuring three songs
from their catalog. The numbers are "Tears
Tell" (The Story to Me), "Can You Imagine"
and "Bangalore." Besides featuring the above
songs all of the active numbers in the firm's
catalog will be mentioned.
This big publicity drive following closely on
the campaign they made in March has brought
the Stasny catalog more attention than ever be-
fore. Besides the fact that all music dealers
and the syndicate stores are displaying these
numbers conspicuously it is understood that
practically all the mechanical reproduction con-
cerns are recording them.
The A. J. Stasny organization has been greatly
added to in recent months, and the plans and
preparations of the company as now laid out
show that they have arranged to care for a
greatly increased business during tne coming
months, this despite the fact that the past sea-
son has been the biggest in the history of the
firm.
SINGING BALL'S NEW BALLAD
Miss Eadie, of Eadie and Ramsden, a well-
known singing vaudeville team, is featuring with
great success Ernest Ball's new ballad, "Dear
Little Boy of Mine." Miss Eadie also sings
another song which goes over big entitled
"When the Robert E. Lee Arrives in Old Ten-
nessee." Both the above songs are published
by M. Witmark & Sons.
BIG ORDERS FOR "HEARTS'
Recently there has been a revival in the de-
mand for the old Chas. K. Harris success,
"Hearts." It has increased so rapidly that Mr.
Harris was forced to order one hundred thou-
sand copies of the number to care for the or-
ders. This included one of five thousand copies
from a large Chicago mail order house.
Wonderful Waltz Song Hit
Yon Hear It Everywhere
U«ed bf All Acts and Orchestra*
John McCormack
ure than the popular tenor's singing for the first
time of Victor Herbert's new song "Molly," the
text of which is by Rida Johnson Young. This
charming number has much to commend it, and
is, in fact, one of the most successful individual
songs that Mr. Herbert has ever done. We
should not be surprised to see it giving a close
run for the honors of popularity to the same
composer's wonderfully successful "Kiss Me
Again." Mr. McCormack's rendering of "Molly"
was a thoroughly satisfying one.
'HONEYMOON' A NEW WALTZ MELODY
"Honeymoon," the Imperial Music Roll Co.'s
new number, is meeting with considerable suc-
cess. It is a waltz lullaby played by the pop-
ular Imperial artist, Charlie Straight, and is re-
markable for its sentiment and catchy melody.
The composer wrote the selection in response
to the increasing present-day demand for lul-
labies. "Honeymoon" will shortly be issued in
sheet music form by Henry Burr, and will also
appear in the near future on talking machine
records.
OFFICIAL SONG FOR THEATRE MEN
At the annual dinner and dance of the The-
atre Owners' Association held at Harlow's
Dome Cafe, Venice, Cal., "Happy Days" (A
Water Wagon Wail), a song from the catalog
of the C. Arthur Fifer Music Co., Quincy, 111.,
w r as selected as the official song of the occasion.
This number, by the way, which has a lyric by
Harry D. Kerr, and music by C. Arthur Fifer,
is one of the most successful songs in the above
firm's catalog. It is very appropriate to present-
day conditions, and because of that and the fact
that the melody of the number is quite popular
it is in the hit class.
WRITES "WESTERN LAND"
Byron Gay is the author of a new song called
"Western Land," which is being published by
T, B. Harms & Francis, Day & Hunter. The
number is described as "A Western number, with
excellent melody and catchy music. An inter-
mezzo one-step, fox-trot and song."
How Many Masons Are
There in Your City ?
Artmusic Gems
"Forever Is A Long,
Long Time"
"When the Evening
Bells Are Ringing"
"Oh! You Don't Know
What You're Missin'"
"Waters of Venice"
(Instrumental)
Very Popular
7 Cents
McKinley Music Co.
"Floating Down the
Sleepy Lagoon"
Every one will want a copy of the wonderful
new book recently published
Masonic Responses
for the Blue Lodge
Complete words and music for the three degrees
—unison arrangement with organ accompani-
ment and male quartet arrangement both in one
book.
Pocket Size—Cloth Binding—50c
Trad* price on request
(Song version "Waters of Venice")
Hinds, Hayden & Eldredge, Inc.
ARTMUSIC, Inc.
Publishers
11-15 Union Square West, NEW YORK
145 Wot 45th St.
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC
TRADE
REVIEW
MAY
3, 1919
THIS BIG AD. WILL
F
ROM the Viewpoint of an advertiser, this ad. is a knockout!
power, to sell Sheet Music and records big!
It has the power, the undeniable merchandising
From the Viewpoint of an accountant, this ad., in the May and June issues of the country's big magazines, means
thousands and thousands in real cash—the most costly campaign in the history of Feist advertising.
T
HOMAS EDISON in his message to American
Business Men says, "Go Ahead! " We go a bit
further than Thomas Edison—We say, "Go
ahead—GO OUT—and GO AFTER!"
We're going ahead with big plans to prove that when
we say, "You can't go wrong with any Feist Song"—
we mean Records and Player Rolls—'just as we mean
Sheet Music.
We're going out with thousands and thousands of
dollars in country-wide powerful advertising to put
across two of the most wonderful songs that ever
came down the pike.
We're going after 100% results for this advertising
by backing it up with all the power of our song-boost-
ing organization. This means that singers in
theatres, singers in restaurants, talking machines and
player-pianos—all will hook up to this advertising!
HOW ABOUT YOU!
The point is—will you hook up to it ? We believe
the Sheet Music, Record and Roll field is like an un-
exploited gold mine, a gold mine in your own com-
munity, your own shop, that has never been properly
touched. We are ready with tens of thousands of
dollars to go after it. Are you ready with your co-
operation to go after it with us—and share the returns ?
We have selected, to head this big campaign, two of
the most beautiful, most powerful songs that ever
bore the Feist imprint. "Campfire"—if our many
years' experience as music publishers has taught us
anything—is a sure hit. "When You Look in the
Heart of a Rose" is already a sweeping success, the
song hit of the biggest show hit in America, "The
Better 'Ole," now being played by five companies
all through America.
Look at the ad. that will run in all big American
magazines, consider the real cash behind this cam-
paign—then decide you are going to be in on the re-
turns. Co-operate! Stock up with the Music, Rolls,
Records! Boost them! Display them! Talk them!
—and they'll bring home the bacon!
E
FEIST
BUILDING
-5 West 40th St.
LEO. FEIST, Inc. L .'
NEW YORK
ybu'll love
'BY THE CAMPFIRE
Beautiful Song and Dance Numb*
rr^HE warmth of a sunbeam—tl
JL cheeryness of a smile—thedeligt
fulness of recreation—steal into yo
heart through this beautiful ne
songhit.
Eyes brighten and hearts lighten
the wistful melody of "By the Cam
fire"—a melody whose lure is equal
fascinating alike for dancing and sin
ing. "By the Campfire" is spread!
through all America, a hit of the he
in theatre, home and restaurant,
piano, playerpiano, or talking machii
Whenever you go where 1
play these wonderful songs
playerpiano
O THER FAMOUSL Y BEA
(Melody Ballads)
"Sing Me Love's Lullaby"
"Give Me
"How Can You Tell"
"Little W
"Your Heart is Calling Mine" "Persian f
"The Radiance in. Your Eyes" ['Love Her
""Waiting for You"
"Keepally
"The Land of Lullaby"
"Margery
On sale now wherever good mu
35c a copy, any 3 for $1.
"You Can't Go W
LEO FEIST, Inc., Feist Bui
WHEN YOTTOOinrrTfiE
Dear lit-tle rose, with your hei
rose, mayyour pe - tals
i
trust you to
to keep,
FE^.i^.
iray
fold,
Deep inyoi
VITSSE reiv SABS <
You can get YOUR share of this Big Campaign by Displaying Music, Records and I

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