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MAY
THE MUSIC TRADE REVIEW
3, 1919
HOW BEST TO PROMOTE EXPORT TRADE
(Continued from page 3)
The statement that at the coming trade conventions an effort will be made to establish an export depart-
ment of the National Piano Manufacturers' Association leads to the belief that the majority of the foreign trade
problems will be solved by experts for the benefit of the Association in such a degree that the piano manu-
facturer who goes after foreign business, for whatever reason, can do so with a minimum of risk and with the
advantage of accurate information as to what he must do and how he must do it in order to achieve success. To
say that the handling of export business is a complicated problem should not in any sense serve to scare away
prospective exporters in the trade, for it is to be realized that the trade association machinery just now, extensive
as it is, is devoted entirely to the handling of questions concerning domestic business. Such being the case, it
seems logical that the minor section of the Association activities should be diverted to studying the equally exten-
sive export field that lies beyond us. If at the Chicago conventions this export department is made a thing of
reality, then the conventions will have been worth while.
The Circle of Happiness
By EARL ACHENBACH, Advertising Manager, Packard Piano Co.
we have many writers, speakers
T HOUGH
and teachers tell us that happiness is the
goal which every being, either knowingly or un-
consciously, is seeking, we do not need to be
told. We all know, anyway, from a natural
instinct, that happiness is the golden fleece of
life.
All are striving for it; some get it. Others
think they get it, while some fail miserably in
the attempt, because they have the wrong idea
of what happiness is and how to get it, and are
misguided in its pursuit.
One thing the war has taught the whole world
is where best to seek happiness—and that is "at
home." Not all homes are happy, but where you
find the happy home you find people who are
happy most of the time wherever they a r e -
happy whether in the office, at the bench, in the
field, at work or at play.
Never have the people as a whole appreciated
so much that home is one of our greatest gifts.
The war took nearly five million men from their
homes and cast its shadows on almost every
doorstep in America. Some homes were lost or
broken forever; others were permanently sad-
dened, and above many dark clouds hung low.
During those times everyone was made to think
and to realize how much home really meant.
Home is the seat of nearly all happiness or
sorrow. It is for us to choose which it shall
produce for us.
There is another great lesson the war has
taught—has proved for all time to come—that
music is a vital necessity to our every-day life.
Look at music's war record. No army division,
no invention, none of the wonderful things done
so nobly to win the war, did more for the cause
than music.
Like nothing else could, it aroused and fanned
to a bright flame the spark of patriotism in every
American breast when national anthems were
floated through the air; it sold half of the Lib-
erty Bonds; it maintained the morale in the
homes, at the camps and right up at the front.
It put the fight in our boys; made possible the
long, forced march and the enduring of un-
believable hardships.
Every one of our nearly 5,000,000 soldiers has
been converted to music. They know what it
did for them in the battles of war and what it
can do for them in the every-day battles of life.
They are coming home now, and they will want
music. If it isn't waiting for them they are
going to get it some way.
With these two lessons of the war—the fuller
appreciation and greater value of home and
music—we of the music industries are presented
with an opportunity and a duty—an opportunity
from a purely business standpoint in meeting the
increased demand for music; a duty from the
higher and nobler viewpoint of rendering a serv-
ice to mankind and helping to build happy
homes.
It is our duty and privilege to teach the peo-
ple of the world the way to the tonic they so
badly need; to guide them to the right kind of
music and the only real medium through which
they obtain it. For there's music and there's
music. And nothing can pour forth the real,
beautiful, artistic, complete and helpful music—
the kind that the soul can feel—like a fine piano.
Music lovers' highest aspirations are to own a
good piano.
Since happiness, home and music are allies,
each requires the other to make it complete.
Happiness can come only from a happy home;
a happy home is only possible through having
good music in it; good music comes best from
a good piano; a good piano can only be made
by happy workmen. It's a big, unbroken circle—
this circle of happiness.
Our job is to build happiness. It's yours to
sell it and scatter it. Happiness makes better
people; better people make better communities;
better communities make better nations, and
better nations make a better world, a world
without war, the kind of a world we all want.
Just think what a wonderful mission in life
we of the music world have been chosen to per-
form. There's no better work to be done. It's
the greatest business on earth—now isn't it?
AUSTRALIANS TO OPEN STORE
The Review that business conditions in Aus-
tralia just now were most satisfactory, and the
prospects are that they would continue to im-
prove as the country became more settled after
the war. There is plenty of work and wages
are high in the city, while the farmers are get-
ting high prices for good crops, all of which
serves to offer bright prospects for musical in-
strument sales.
Both Mr. Lewis and Mr.
Haskew are experienced in the music trade, and
feel confident of the success of their new ven-
ture, particularly as American musical instru-
ments are finding high favor in Australia just
now.
E. L. Lewis and A. Haskew, of Sydney, Ar-
range to Represent American Lines of Pianos,
Music Rolls, Etc., in Australia
After spending several weeks in leading
American cities, including Chicago and New
York, arranging for agencies for various musical
lines, E. L. Lewis and A. Haskew, of Sydney,
Australia, have left for home in order to open
up a new store in Sydney, where they will carry
a big line of pianos, talking machines, music
rolls, sheet music, etc. While in this country
Messrs. Lewis and Haskew arranged to handle
in Sydney the Seeburg automatic and straight
pianos, made by the J. P. Seeburg Co., Chicago;
Q R S and Standard music rolls, OkeH records,
and various lines of sheet music. They also
arranged for the purchase of considerable quan-
tities of talking machines, parts and supplies,
and upon their return home will assemble ma-
chines for the Australian market.
Before leaving New York Mr. Lewis stated to
ADVERTISING ON THE INCREASE
The American Newspaper Publishers' Asso-
ciation met in New York last week. It is in-
teresting to note that the prevailing sentiment
was that the big advertising which is already
under way for 1919, and which has been con-
tracted for during the balance of the year, will
bring great prosperity to the country.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.