Music Trade Review

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THE MUSIC TRADE REVIEW
MAY
3, 1919
NEW PLANT FOR HEINEMAN CO.
NEW VIEW OF VICTOR CO. PLANT
INCREASING AMBEROL PRODUCTION
Ground Broken, in Newark for Erection of Ex-
tensive Manufacturing Plant to Meet Grow-
ling Requirements of This Organization
Special Supplement Just Issued Shows at a
Glance the Extensive Scope of the Victor Co.'s
Manufacturing Facilities
Edison Blue Amberol and Royal Purple Records
Being Turned Out in Increased Volume—New
Amberol Catalog for 1919 Ready
When on March 27 A. F. Meisselbach
aijd Adolph Heineman, vice-presidents of the
Otto Heineman Phonograph Supply Co., Inc.,
dig up the first two shovels of dirt in the midst
Included in the budget of advertising matter
for May sent out to its dealers by the Victor
Talking Machine Co. is a new and elaborate
view in colors of the great plant of the Victor
Co. in Camden. The picture is reproduced in
large size on eggshell paper, and is particu-
larly appropriate for framing. Hung in the
dealer's window, or store, it should impress the
public most forcibly with the notable extent
of the Victor Co.'s manufacturing facilities.
Accompanying the picture is a sheet of tissue
paper upon which is printed in appropriate
places descriptive matter regarding the various
buildings of the plant. This unique method
does away with the necessity of printing the in-
formation on the face of the picture itself.
The daily production of the Edison Blue Am-
berol and Royal Purple records has been in-
creased nearly 50 per cent. This increase in
production has been obtained by the installation
of new batteries of machines, increased force
and increased space—larger quarters made nec-
essary by this additional equipment.
This speeding up of the manufacture of Am-
hcrol records has been at no sacrifice of quality,
MILWAUKEE RETAILERS TO MEET
First State Convention of Talking Machine and
Piano Merchants Will Meet May 12 in Con-
junction With Visit of Geo. W. Pound
MILWAUKEE, WIS., April 28.—The first State
convention of talking machine, phonograph and
piano dealers, and music merchants in general,
which was to have been held in Milwaukee on
April 15, has been postponed until May 12, in
A. F. Meisselbach and Adolph Heineman
of the two Newark city blocks just opposite accordance with the change in the dates of the
Pennsylvania South Street Station, Newark, transcontinental tour of George W. Pound, gen-
bought by the Otto Heineman Phonograph Sup- eral counsel of the Music Industries Chamber
ply Co., for its new Newark plant, they recorded of Commerce. The Milwaukee Association of
the beginning of a vital new chapter in the his- Music Industries is sponsoring the movement
tory of this very successful business institution. to effect a permanent organization of the Wis-
The new plant will be added to the Otto consin trade as the result of the success of this
Heineman Phonograph Supply Co.'s numerous procedure in Milwaukee a year and a half ago.
Dealers in reproduc-
ing machines are be-
ing urged to attend
t h e convention as
much as piano men, as
the new association,
like the Milwaukee so-
ciety, is to be com-
The 1919 Amberol Catalog
posed of all elements but on the contrary the Amberol records are
of the trade, and the better now than ever before. The rigid inspec-
National Association tion to which they have always been subjected
is perfecting plans for is even stricter than previously. This improve-
being a general music ment in quality has been largely due to Mr.
trade organization in Edison's personal interest in this work, to which
scope and name rather he turned immediately upon his release from
than merely a piano Uncle Sam's service.
merchants' s o c i e t y .
Herewith is reproduced a facsimile of the new
President Richard H. catalog of the Edison Amberol records for 1919,
Messrs. Meisselbach, A. Heineman and Architect Corey With
Zinke, of the Milwau- which is now ready for distribution. It is a
Meisselbach Factory Heads Breaking Ground for New Plant
other factories, owing to the increase in the de- kee Association, is working hard to make the pretentious book of considerable technical excel-
mand for Heineman and Meisselbach products. convention a big success. He has compiled a lence and artistic attractiveness.
Following on the heels of the recent announce- list of 765 music dealers of Wisconsin, who will
ment giving the Otto Heineman Phonograph be invited by him personally and on behalf of
ASKS RECEIVER FOR FRITZSCH CO.
Supply Co. control of the great Garford plant in the Milwaukee Association to come here to form
Elyria, Ohio, this news about the new Newark an organization at the same time that they will Chas. Wiedemann, Stockholder in Cincinnati
have opportunity to hear Mr. Pound expatiate
Talking Machine Concern, Brings Suit to
factory is a most eloquent proof of growth.
on "The Message of Music."
Bring About Change in Company Control
The present Newark home of the Meisselbach
motor is 35 years old, and while it is running
CINCINNATI, O., April 29.—Charles Wiedemann,
full force and turning out a tremendous quan-
AEOL1AN=VOCAHON PUBLICITY
interested financially in the Fritzsch Phonograph
tity of phonograph products, yet is was found
In the April 26 issue of the Saturday Eve- Co., this city, Thursday evening filed suit for
necessary for the Otto Heineman Phonograph
Supply Co. to erect a new plant of its own so ning Post the Aeolian Co. used a striking and the purpose of securing a receiver for that cor-
as to keep step with the rapid growth of the artistic full page in colors featuring the Aeo- poration. The company has a capitalization of
This advertise- $100,000, and he says $6,000 of common stock
business and in order that the high standard lian-Vocalion phonograph.
of quality for which the Otto Heineman Phono- ment had a unique and powerful personal appeal has been issued, and he holds 199 of the com-
graph Supply Co. has always stood should not that lifted it out of the stereotyped class of mon stock and a like amount of the preferred
publicity, and which served to emphasize its stock. On October 3, 1917, the company bor-
be sacrificed for quantity.
The new Heineman plant will be of the most appeal and attractiveness. "Home Again" was rowed $10,000 from the American National Bank,
Newport, Ky., which has been reduced to $4,-
modern type, and will be completed and running the basis of the illustration that was used.
000.
Mr. Wiedemann declares that he deposited
ful; force during the latter part of the fall.
Earl L. Wooster is now in charge of the Vic- his personal bonds as collateral for this loan
tor department of the Anthony Furniture Co., and that the bank is now pressing for the bal-
NEW QUARTERS IN ATTICA, IND.
Providence, R. I. Mr. Wooster has had con- ance of the amount due. He says the com-
siderable
experience in the talking machine pany owns valuable patents, but because of in-
ATTICA, IND., March 20.—James A. Coffing has
trade,
and
has handled Columbia and Edison efficient management has failed to produce and
purchased the three-story building just north
machines
as
well as the Victor line. He has sell phonographs at a profit or in sufficient
of his present location, and on or about April 1
only
just
returned
from the air force of the amount to fill orders promptly. Mr. Wiedemann
he expects to be open for business. The first
United
States
navy,
having
seen service at naval wants the business continued. His son, Carl, is
floor has been equipped with sound-proof
the treasurer.
bases
in
England,
Ireland
and
France.
booths for Edison phonographs and records, etc.