Music Trade Review

Issue: 1919 Vol. 68 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
i!
PUBLISHED BY EDWARD LYMAN BILL, Inc.
\\',
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
j T. B. Spillane, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
''Fourth ATC., New York; Assistant Treasurer, Win. A. Low.
Si
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
Executive and Reportorlal Staff:
CARLETON CHACK, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH, W M . BRAID WHITE
(Technical Editor), E. B. MUNCH, C. A. LEONARD, EDWARD LYMAN BILL,
A. J. NICKLIN, L. E. BOWERS
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' Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
anil
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
i Grand Prix.....
Paris Exposition, 1900 Silver Medal... .Charleston Exposition, 1902
• Diploma
Pan-American Exposition, 1901 Gold Medal
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Vol. LXVIII
NEW YORK, MAY 3, 1919
No. 18
MAY
3, 1919
leges to-day had departments devoted to other sciences that were
distinctly industrial in their character, and the question of tone
production and development through the medium of the piano should
be well up on the list of such sciences.
It is gratifying to learn that through the medium of the tech-
nical conferences being held in New York scientists have been
interested in the problems of the piano maker, and that Dr. D. R.
Hodgdon, president of the College of Technology of Newark, N. J.,
who has attended the entire series of the technical conferences here
and shown a deep and practical interest in the problems discussed,
has decided to introduce a course for the study of the production
of tone in pianos at his college.
Up to the present time piano production and improvement have
been regarded in the light of industrial rather than scientific
questions even by the men of the industry. Mr. Morton must be
credited with the correct idea of the scientific importance of piano
making, and the ambition to have it accorded the proper scientific
recognition. If the scientific men of the country can be induced
to take the same view of tone production as has been accepted by
Dr. Hodgdon, then Mr. Morton's hopes will have come true in
a measure at least. It will mean that tone production and improve-
ment will be carried on along correct scientific lines rather than on
a haphazard basis, and if the scientists are accorded the proper
support we may expect to witness a new era in the matter of piano
development in general. The importance of this new attitude, and
the part Mr. Morton has played in bringing it about, cannot be
overlooked.
Incidentally, The Review takes pleasure in referring to a series
of articles on the elements of piano tone and the application of
science to the production thereof, by William Braid White. These
new articles are most timely, and it is to be expected that they will
gain wide recognition. The first of the series is published in The
Review this week.
RADE conditions continue to show a satisfactory trend, not
T only
in the musical instrument domain, but in all productive
lines throughout the country. The situation is admirably summed
up in Dun's Review, which points out that: "Recovery in business,
irregular and checkered, yet nevertheless constant, is again the
EDITORIAL
record of the week. While faith in the future continues more con-
spicuous than satisfaction with immediate conditions, the recent
HE genuine interest of the allied music trades, industrial and
advance in activity is being gradually extended, and the gain should
professional, in the successful floating of the various Govern-
become more sharply defined when existing political and economic
' ment loans was again emphasized in a most emphatic manner at
obstacles are diminished or eliminated. The complex and uncertain
; the rally held at the Metropolitan Opera House on Monday evening
of this week, and which proved such an unqualified success, to say international situation, with its formidable problems pressing for
solution, remains a barrier to that full trade development which
nothing of the response in subscriptions of over $4,500,000 before
seems to be now in process of formation, and divergent views about
.the rally.
prices are still an added cause for hesitation in some of the leading
i
The allied music trade rallies are well known in New York.
industries. Yet commercial reports, with all their variation and
During previous loans they set a new mark and were accepted as
disappointing features, sound a distinct note of optimism, and a
standards for other enterprises of similar character. Although
strikingly favorable element in the remarkably light business mor-
primarily designed to help along patriotically the cause of the
tality, failures in the United States this week, under 100 in number,
Government, it is a matter of pride to record that the rallies like- being the smallest reported for a single week in a great many years."
wise served the twofold purpose of attracting widespread attention
It is now estimated that the trade balance of the United States
to the importance of the music interests, and what those interests
for the fiscal year will pass $3,000,000,000 this month if the nation's
could accomplish.
commerce continues its rapid growth.
The Liberty Loan officials have time and again commented upon
the success of the trade rallies, and it was therefore but natural that
HE movement in several cities of the country to bring about
the last rally of the series should attract widespread attention, and
the establishment, as a permanent memorial to the soldier
with it a capacity audience. The total subscriptions necessary to
heroes
of the world war, not a slab of marble, but an auditorium
secure seats were also distinctly liberal, and the boast at the first
for
the
use of the public and primarily for the spread of music,
meeting of the committee that the quota would soon be oversub-
is
to
be
encouraged most heartily. Such a memorial represents a
scribed was well borne out in fact.
permanent
tribute to the men who have given their lives for democ-
That music has played its part in the war most favorably and
racy—a
tribute
doubly appreciated because it serves a noble and
well is generally recognized, but these rallies of the Liberty Loan
useful
purpose.
The men went into camps, to the sea on ships,
Committees, representing the unselfish and patriotic efforts of those
into
the
trenches
and into battle with music in their hearts, and
who"arranged the details and the artists who participated, have done
what
is
more
appropriate
than that the means for spreading the
more to bring home the importance of music than has ever been
love
of
music
be
made
their
memorial. A memorial of stone, no
accomplished by any other medium. No wonder the Government
matter
how
elaborate,
serves
no definite purpose, beyond that of
regarded the music interests as valuable during the war.
keeping fresh in the minds of the public the debt they owe to the
heroes. An auditorium on the other hand emphasizes that debt
N making the preliminary arrangements for the conferences of
just as strongly and embraces a memorial that is decidedly more
the New York Piano Technicians, Frank E. Morton, acoustic
engineer of the American Steel & Wire Co., declared it was his impressive because it is brought to the minds of the people each
time the auditorium is used. It represents practical patriotism to
ambition to place piano designing and construction among the
a
final degree.
sciences, where they actually belong. He stated that technical col-
T
T
I
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
3, 1919
HOW BEST TO PROMOTE EXPORT TRADE
(Continued from page 3)
The statement that at the coming trade conventions an effort will be made to establish an export depart-
ment of the National Piano Manufacturers' Association leads to the belief that the majority of the foreign trade
problems will be solved by experts for the benefit of the Association in such a degree that the piano manu-
facturer who goes after foreign business, for whatever reason, can do so with a minimum of risk and with the
advantage of accurate information as to what he must do and how he must do it in order to achieve success. To
say that the handling of export business is a complicated problem should not in any sense serve to scare away
prospective exporters in the trade, for it is to be realized that the trade association machinery just now, extensive
as it is, is devoted entirely to the handling of questions concerning domestic business. Such being the case, it
seems logical that the minor section of the Association activities should be diverted to studying the equally exten-
sive export field that lies beyond us. If at the Chicago conventions this export department is made a thing of
reality, then the conventions will have been worth while.
The Circle of Happiness
By EARL ACHENBACH, Advertising Manager, Packard Piano Co.
we have many writers, speakers
T HOUGH
and teachers tell us that happiness is the
goal which every being, either knowingly or un-
consciously, is seeking, we do not need to be
told. We all know, anyway, from a natural
instinct, that happiness is the golden fleece of
life.
All are striving for it; some get it. Others
think they get it, while some fail miserably in
the attempt, because they have the wrong idea
of what happiness is and how to get it, and are
misguided in its pursuit.
One thing the war has taught the whole world
is where best to seek happiness—and that is "at
home." Not all homes are happy, but where you
find the happy home you find people who are
happy most of the time wherever they a r e -
happy whether in the office, at the bench, in the
field, at work or at play.
Never have the people as a whole appreciated
so much that home is one of our greatest gifts.
The war took nearly five million men from their
homes and cast its shadows on almost every
doorstep in America. Some homes were lost or
broken forever; others were permanently sad-
dened, and above many dark clouds hung low.
During those times everyone was made to think
and to realize how much home really meant.
Home is the seat of nearly all happiness or
sorrow. It is for us to choose which it shall
produce for us.
There is another great lesson the war has
taught—has proved for all time to come—that
music is a vital necessity to our every-day life.
Look at music's war record. No army division,
no invention, none of the wonderful things done
so nobly to win the war, did more for the cause
than music.
Like nothing else could, it aroused and fanned
to a bright flame the spark of patriotism in every
American breast when national anthems were
floated through the air; it sold half of the Lib-
erty Bonds; it maintained the morale in the
homes, at the camps and right up at the front.
It put the fight in our boys; made possible the
long, forced march and the enduring of un-
believable hardships.
Every one of our nearly 5,000,000 soldiers has
been converted to music. They know what it
did for them in the battles of war and what it
can do for them in the every-day battles of life.
They are coming home now, and they will want
music. If it isn't waiting for them they are
going to get it some way.
With these two lessons of the war—the fuller
appreciation and greater value of home and
music—we of the music industries are presented
with an opportunity and a duty—an opportunity
from a purely business standpoint in meeting the
increased demand for music; a duty from the
higher and nobler viewpoint of rendering a serv-
ice to mankind and helping to build happy
homes.
It is our duty and privilege to teach the peo-
ple of the world the way to the tonic they so
badly need; to guide them to the right kind of
music and the only real medium through which
they obtain it. For there's music and there's
music. And nothing can pour forth the real,
beautiful, artistic, complete and helpful music—
the kind that the soul can feel—like a fine piano.
Music lovers' highest aspirations are to own a
good piano.
Since happiness, home and music are allies,
each requires the other to make it complete.
Happiness can come only from a happy home;
a happy home is only possible through having
good music in it; good music comes best from
a good piano; a good piano can only be made
by happy workmen. It's a big, unbroken circle—
this circle of happiness.
Our job is to build happiness. It's yours to
sell it and scatter it. Happiness makes better
people; better people make better communities;
better communities make better nations, and
better nations make a better world, a world
without war, the kind of a world we all want.
Just think what a wonderful mission in life
we of the music world have been chosen to per-
form. There's no better work to be done. It's
the greatest business on earth—now isn't it?
AUSTRALIANS TO OPEN STORE
The Review that business conditions in Aus-
tralia just now were most satisfactory, and the
prospects are that they would continue to im-
prove as the country became more settled after
the war. There is plenty of work and wages
are high in the city, while the farmers are get-
ting high prices for good crops, all of which
serves to offer bright prospects for musical in-
strument sales.
Both Mr. Lewis and Mr.
Haskew are experienced in the music trade, and
feel confident of the success of their new ven-
ture, particularly as American musical instru-
ments are finding high favor in Australia just
now.
E. L. Lewis and A. Haskew, of Sydney, Ar-
range to Represent American Lines of Pianos,
Music Rolls, Etc., in Australia
After spending several weeks in leading
American cities, including Chicago and New
York, arranging for agencies for various musical
lines, E. L. Lewis and A. Haskew, of Sydney,
Australia, have left for home in order to open
up a new store in Sydney, where they will carry
a big line of pianos, talking machines, music
rolls, sheet music, etc. While in this country
Messrs. Lewis and Haskew arranged to handle
in Sydney the Seeburg automatic and straight
pianos, made by the J. P. Seeburg Co., Chicago;
Q R S and Standard music rolls, OkeH records,
and various lines of sheet music. They also
arranged for the purchase of considerable quan-
tities of talking machines, parts and supplies,
and upon their return home will assemble ma-
chines for the Australian market.
Before leaving New York Mr. Lewis stated to
ADVERTISING ON THE INCREASE
The American Newspaper Publishers' Asso-
ciation met in New York last week. It is in-
teresting to note that the prevailing sentiment
was that the big advertising which is already
under way for 1919, and which has been con-
tracted for during the balance of the year, will
bring great prosperity to the country.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.

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