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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
SPECIAL FILING CABINET
THE HANDLING_OF_RECORD STOCK
Made by Salter Mfg. Co. to Fit Into Edison
A100 Disc Phonograph in Great Demand
Goodwin's, Ltd., of Montreal, Give Some Point-
ers on a Very Important Subject That Are
of Considerable Interest to the Trade at Large
CHICAGO, I I I . , July 8.—The Salter Mfg. Co.,
well-known manufacturers of talking machine
record cabinets, of this city, have been having
an excellent demand for their special filing cab-
inet which is made to fit into the shelf of the
Edison A100 Disc, Equipped With Cabinet
Edison A100 Disc machine as shown in the ac-
companying illustration. This cabinet was pro-
duced as a result of numerous demands from
Edison dealers for a good filing device for this
instrument.
It is made, of course, to har-
monize with the machine and is finished in the
same wood or finish. It is made with the care
which characterizes all of the Salter products,
and is equipped with the famous Salter felt-
lined shelves, holding thirty-two records in in-
dividual compartments. The compartments are
all numbered and an index card is also furnished.
The Salter Co. also furnish a felt-lined filing
rack for installation in the interior of the Edi-
son C150 phonograph. The rack fits perfectly
and is instantly installed. The company manu-
factures an extensive line of cabinets for other
machines and also a fine line of record cabinets
for surplus record use.
MONTREAL, QUE., July 8.—A simple, inexpensive
and satisfactory method of keeping their stock
of Blue Amberol records is thus explained by
Goodwin's, Ltd., of Montreal:
"Each compartment is twelve and one-half
inches high, four inches deep and two and three-
quarter inches wide. This permits the placing
of five records in each compartment and each
record projects about three-quarters of an
inch, so that it can be'easily taken out. The
most important part of the system is that we
do not carry any duplicate numbers in any com-
partment. Briefly, in one set of racks we carry
a complete stock of every record (one of each
only), as listed in the numerical catalog. In
this way we can tell at a glance the missing
records, and the entire stock can be taken in a
very short time. Of course, we carry •& reserve
stock in addition to the above, and each morning
a list of records sold the previous day is taken
and if in the reserve stock, they are placed in
the regular stock. If not in the reserve stock
they are immediately ordered, and in this way
our stock is always complete.
"The title and number of each record is kept
on separate cards. When records are ordered,
the number of records received is placed on each
card and those sold during the day are crossed
off each morning. When checking up the rec-
ords sold, if we find a particular record is de-
sired, the card is laken out and the record or-
dered. The card is kept out until the record
is received.
"The importance of our system is that we can
tell in five minutes exactly the number of each
record out of stock and which it is necessary
to order; thus, as previously stated, keeping our
stock as complete as possible with practically
very little time and effort.
"It would hardly seem necessary for us to add
that an orderly and systematically kept record
stock helps a lot toward increasing record sales.
Many Amberol dealers know this, but for the
benefit of those who do not appreciate the fact
we might say that the more systematic and
complete a dealer keeps his record stock the
fewer sales he will lose through being out of
stock of certain records. A systematic stock-
keeping method will help the dealer keep his
stock complete and a complete stock will help
him meet most any requirement of his record
customers."
SEXTON'S NEW DELIVERY TRUCK
"INSPECTIONS AND TESTS"
Washington Dealer Perfects His Victor Service
by Installing Automobile Service
Details of a Most Informative Booklet Issued
by Otto Heineman Phonograph Supply Co.
WASHINGTON, D. C, July 8.—K. C. Sexton, 629
Pennsylvania avenue, S. E., Victor dealer, re-
cently added to his delivery equipment a hand-
some Ford delivery truck, which is one of the
most attractive trucks used by any member of
the local talking machine trade. This truck is
being used to excellent advantage, and Mr. Sex-
"Inspections and Tests" is the title of a valu-
able booklet just issued by the Otto Heineman
Phonograph Supply Co. This booklet, which is
profusely illustrated, gives manufacturers and
dealers some idea of the care that is taken in
the manufacturing of the "Motor of Quality.'"
This company has originated and improved
many different methods for carrying out in the
most exact manner possible the full definition
of the words "inspections and tests." From the
raw material, throughout every operation in the
manufacture, inspections and tests are inter-
posed so that any deviations from the standard
that may occur can be corrected immediately.
Hundreds of these inspections take place during
the processes of manufacturing the various parts.
In the booklet just issued by the company
there are listed a few of the most important of
these inspections, and in addition there are pre-
sented illustrations of some of the most popular
Heineman products.
Sexton's New Delivery Auto
ton states that it is enabling him to render his
patrons maximum service and efficiency in de-
livering Victrolas and Victor records.
The truck, which is shown herewith, was man-
ufactured by the Hoover Wagon Co., York, Pa.,
and represents the last word in the development
of the small motor truck.
FOUR THINGS_TO KNOW
There are four things a business man ought
to know—himself, his business, how to use his
means and knowledge, and the—other fellow.
JULY 13,
1918
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all make* of machine*
and attachments for Hdisons. Improve their
tone and increase the value oi records.
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
A SUMMER ADVERTISING
NOVELTY
Columbia Co. Furnishing Dealers With Attrac-
tive Cardboard Fans Advertising Lists of
Records Suitable for Summer Entertainment
At the request of Columbia dealers to pro-
vide them with a summertime advertising nov-
elty, the dealer service department of the Co-
lumbia Graphophone Co. has worked out a plan
whereby Columbia dealers can secure at a com-
paratively little cost a supply of unusually at-
tractive fans bearing effective and specific selling
suggestions.
The department has suggested to the dealers
that the distribution of these fans inside of the
store covers only a small part of its possibilities.
Its biggest opportunity to produce sales comes
in the many ways that will readily occur to the
live dealer. A fan may be included with every
package leaving the store. It may be sent to
the mailing list, and be used also in adding to
the mailing list by its distribution at opportune
affairs. Picnics, athletic meets and parties pro-
vide many opportunities for effective distribu-
tion. This also applies to garden parties, hotel
dances, indoor affairs, etc.
The face of the fan conveys forcibly the gen-
The Columbia Advertising Fan
eral selling idea of using Grafonolas during the
summer. This general message is made spe-
cific on the reverse side, where the popular-
priced models are featured, together with a suit-
< Summer Music
Z
How the Records Are Listed on the Fan
able list of summertime records. Special lists
of international records may also be inserted.
All details are given, and sufficient room is left
for the dealer's name and address.