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THE MUSIC TRADE REVIEW
PRIZE OPINIONS OF NEW EDISON
Awards Announced in Contest for Laymen Held
by Thos. A. Edison, Inc., During the "Edison
Week"—Over 6,000 Entries in the Contest
.The winners of the cash prizes aggregating
$1,000, offered by Thomas A. Edison, Inc., for
the best appreciations of the New Edison from
owners of or from persons familiar with the in-
strument have been announced. The contest
was held in connection with the 1916 Edison
Week observance by Edison jobbers and deal-
ers. There were six prizes, ranging from a first
award of $500 to the prize of $25 which went to
the entrant winning third place in the consola-
tion class. The first prize went to Frederick
Doyle, of Louisville, Ky., and the prize of $200
for the second best opinion was given to Edgell
R. Plaisted, of Montpelier, Vt. Mrs. Alice G.
Falby, of Denver, Colo., received $100 for the
third best appreciation. In the consolation
prize division, awards of $125, $50 and $25 were
made respectively to Mrs. J. H. Gouedy, of At-
lanta, Ga.; Mrs. R. A. Todd, of Lebanon, Mo.,
and William Christian Smith, of Richmond, Va.
The contest that just has been brought to such
a successful conclusion originated in the de-
sire of Mr. Edison to secure the opinions of
the average musicjovers of America in regard
to the merits of the New Edison. Many promi-
nent music critics and musicians of the country
had given the instrument their unqualified en-
dorsement, had attested to its power to re-
create music and had acclaimed its high stand-
ing. While many voluntary endorsements had
come to the company as the direct result of
the gratification of people who had purchased
instruments, it was decided to provide an incen-
tive that would lead a large representation of
owners or those interested in the New Edison
to describe what "Music's Re-Creation" meant
to them. Professional writers and persons con-
nected with the phonograph trade were barred.
More than 6,000 persons entered the contest
and sent in their opinions during Edison Week,
October 16-21. Every reply was read, and the
prizes were awarded only after each apprecia-
tion had been given thorough consideration.
A CONCERT OF UNUSUAL CHARACTER
Maud Powell, Noted Violinist, Gives Recital of
Selections of Which She Has Made Victor
Records—Vote of Public Decides Program
A concert of unusual interest and importance
which showed both the talking machine record
and the record artist in a new light, was the
concert held at Carnegie Hall, New York, on
Monday evening, January 8, by Maud Powell,
the noted violinist, assisted by Arthur Loes-
ser, pianist, Harry Gilbert, organist, and Jo-
seph Vito, harpist, and the program was made
up in its entirety of selections recorded for the
Victor Co., by Miss Powell.
The program and the method used in its com-
pilation served to prove not only the widespread
knowledge of and interest in the talking ma-
chine and its accompanying records, but also
the general improvement in musical tastes of
the public at large. Prior to the concert, H.
Godfrey Turner, manager for Maud Powell, and
under whose auspices the concert was given,
sent out announcements of the concert on the
back of which were listed forty-five records
made by Miss Powell for the Victor. The an-
nouncement had attached to it a return postal
card upon which the recipients were requested
to mark first and second choice of the selections
to be given as part of the program. The re-
sponse was not only an expression of musical
desires, but in attendance the concert itself
was thoroughly satisfying.
Ramon Montalvo, talking machine dealer of
New Brunswick, N. J., has taken a lease on
property at 311 George street, and will occupy
the same as soon as extensive improvements
have been made. This store will be a branch
of the headquarters in Neilson street.
CAPITAL NOW $1,300,000
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer who desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
Merger of Chicago Ferrotype and Mandel Mfg.
Co. Into Mandel Corporation a Move of Im-
portance—The Parties Interested
. CHICAGO, III., January 8.—The recent merger of
the Chicago Ferrotype Co. and the Mandel
Co. into the Mandel Corporation, at a capitaliza-
tion of $1,300,000,
represents one of
the most striking
successes in local
commercial his-
tory. The growth
and popularity of
the Mandel pho-
nograph has also
been so rapid that
a little sketch of
the
company's
history is inter-
esting.
Slightly l e s s
t h a n ten years
Louis Mandel
ago Manuel and Louis Mandel decided they
saw an opportunity in the manufacture of
cameras and photographic supplies, with par-
ticular reference to the "instantaneous" finish
side of it. The fact that they were without
funds did not deter them, and, borrowing a mere
$50, they started on their career. Hard work
and the application of the most progressive
ideas resulted in their success, and for some
time past the Chicago
Ferrotype Co. has been
well known in all parts
of the country. Since
the company's entrance
into the phonograph field
almost 2,000 representa-
tives have been secured.
The ideal upon which the
organization embarked in
the phonograph industiy
was "to build the ma-
chine from the ground
up," believing a f t e r
Manuel Mandel
ten years of manufacturing experience that no
greater service could be offered to the dealer
than the service which only the manufacturer
of the machine in its entirety could give, and,
as a result, the Mandel phonograph carries an
"unwritten guarantee" upon every part.
The new merger will enable the Mandel Co.
to enlarge its manufacturing facilities and in-
crease its output to a point where it can take
care of all the phonograph business offered to
i t , a n d , although
both of the large
Mandel factories are
going at full speed
and running at 100
per cent, efficiency,
the future will doubt-
less soon call for ad-
ditional productive
facilities.
M a n u e l Mandel
and Louis Mandel,
the principal officers
of the corporation,
are devoting their
M. B. Silverman
personal attention to the manufacturing or-
ganization, with the assistance of able and
efficient department heads in their motor depart-
ment, sound-box department, tone arm depart-
ment and in their cabinet factory, and keep in
close touch with every branch of the business.
M. B. Silverman, who has charge of the sales
department, has been associated with the Man-
del organization since its inception, ten years
ago. His aim is to keep in close touch with the
men on the firing line and render to the dealer
the best possible service that a sales and adver-
tising department can give.
Dealers in the Mandel line have been persist-
ent in their demand for additional models, and
there will be at least two new methods added
to the Mandel line this season.