Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
John Mehlig and a Five-Point Buck
deer hunting. He rarely misses taking a few-
days' "leave of absence" from his store during
the open season for game, and it isn't often that
he fails to bring home the—the meat. He has
just returned from such a hunting trip of ap-
proximately three weeks, which he spent high
up in the Sierras, near Mt. Whitney, and the
accompanying picture tells the story. With him
were three other hunters, and between them
they brought back five large bucks, Mr. Mehlig's
being the ""five-pointer" shown in the photo-
graph.
His kill was made at an altitude of
about 9,000 feet, but for the exciting details
one should listen personally to Mr. Mehlig's re-
cital, for it takes an authority on the subject
to elucidate the tine points correctly. If there
are any "tenderfeet" in the piano trade who
want a few days' real hunting in California,
they are cordially invited to communicate with
Mr. Mehlig. He says so.
elusive Woman's Club in Minneapolis. Yes,
business is fine, thank you. No, the election
didn't affect business at all.
Rumor has it that the Holland Piano Manu-
facturing Co., which opened a retail wareroom
a year or so ago, is seeking a. more central lo-
cation, and will be found on Marquette ave-
nue, on which thoroughfare live houses already
are located.
The recent political happenings had less ef-
fect on trade than is customary. There may
have been some slackening for about a week,
but most business houses declare that they
did not notice anything during the week of the
great quadrennial holiday except that business
was about normal.
William J. Dyer relates with some satisfac-
tion the trials that he had in obtaining Stein-
way pianos and Victrolas on his recent trip to
New York.
He not only had to beg, argue
and adjure, but finally became so desperate that
he went out and grabbed the instruments as
they were received from the finishing room.
Possession was "nine points of the law" appar-
ently, for he obtained all that he could lay his
hands upon.
Odin Berkland still is confined to his home
with a stomach ailment. He is slow in round-
ing into recovery, but is improving.
P. A. Starck was expected in Minneapolis
this week to settle the matter of manager for
the local branch.
George William Currier,
who has been on the job for three weeks, may
be placed in charge permanently.
A. T. Watson, who recently was operated
upon for appendicitis, has gone South for a
period of rest and recuperation.
W r hile the November sales are not as numer-
ous with the dealers as they had hoped for, it is
probable that the general trade is all that rea-
sonably could be expected at this time. It is
(mite likely that the Northwest in all lines will
have generally satisfactory fall trade, say the
business sharps.
TRADE NEWS FROM THE TWIN CITIES
CLEVELAND DEALERS ADVERTISING
Cable Co. Sells Nineteen Pianos to Schools—
Holland Co. May Move—Dyer Tells of Ex-
periences in the East—Other News
Heavy Publicity Campaign Brings Results—May
Co. Closes Eighth Annual Sale
PIANO DEALER IS SOME DEER HUNTER
John Mehlig, of Los Angeles, Willing to Show
Trade Tenderfeet How He Does It
Los ANGELES, CAI,., November 10.—John Meh-
lig, owner of the Brooks piano store, this city,
admits there is one other occupation which he
enjoys nearly as much as selling' pianos; that's
ST.
PATI. and
MINNEAPOLIS. MINX., November
13.—An enviable record for institutional sales
in the Northwest was established last week by
the Cable Piano Co., which placed nineteen
pianos in four music schools of high standing.
Four Conover uprights were delivered to the
music department of the University of Minne-
sota, which now has a total of eight Conovers
and two Mason & Hamlin grands.
Four Kingsbury pianos, two Conover grands
and a Conover upright were added to the equip-
ment of the Twin City Conservatory of Music.
Four Kingsbury pianos^were also placed with
the Northrop Collegiate School, one of the
most exclusive seminaries in the Northwest, and
four Kingsburys went to the Northland College
at Ashland.
N'o wonder William S. Collins, general man-
ager of the company, smiles all day with these
special sales. And then he won a hatfull of
money on Wilson besides. And then he sold
a beautiful Mason & Hamlin grand to the ex-
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving first
prizes of preference won by its superb tone,
wonderful breadth of expression and structural
beauty.
SCHOMACKER PIANO CO.
Philadelphia, Pa.
1020 South 21st St.,
CLEVELAND, (J., November 13.—Cleveland dealers
in pianos and talking machines in the few days
previous to and in the several days immediately
following the election seized their opportunity
to get full benefit of greatly increased news-
paper circulation and made liberal use of the
papers' columns to advertise sales. With the
exception of one or two occasions when cer-
tain papers ran special Sunday piano sections
the recent advertising campaigns have been the
heaviest in two, perhaps three, years.
The Stearn Co., Euclid avenue, which now
has the lines previously handled by the Fischer
Co. advertised a one-fourth off sale with spe-
cial features. Pathe phonographs and records
were also advertised.
The May Co. at the close of its eighth an-
nual piano sale, in which 300 Behr l>n>s. pianos
and 200 Behr piano players were advertised at
attractive prices, offered sixty more of this
make of instrument at low prices. The Good-
man Piano Co.. 220 Superior avenue, N. W., also
devoted considerable space to a description of
bargains, urging early purchase of pianos for
Christmas.
The Mayer-Marks Furniture Co., Prospect
avenue, S. K., opposite the Colonial Arcade,
broke into print with advertisements of \hv
lirunswick talking machine and Pathe records.
As was to be expected, the increased amount
of piano advertising was not without the hack-
neyed and obnoxious puzzle contest. One of
the inconspicuous establishments announced the
•Famous Twenty-three Puzzle Contest," of-
fering a piano free for the neatest solution of
the puzzle and two pianos free in case of a tie.
One more orchestra leader has joined the
ranks of piano salesmen. Howard Van Noate,
of Van Noate & Bing's orchestra, is now a
member of the Hart Piano Co. force. The Ar-
cade.
11
Style 15, Hammond Player
THE SECRET
OF SUCCESS
lies in the manufacture of an
article that is in demand by
millions of people—an article,
the price of which is within
easy reach of the greatest
number of homes.
The manufacturer of such
an article must
"render the public
a genuine service
in selling it his
products."
traub?
does this. It has placed on the
market a piano in which the
two essentials quality and
price are combined, without
the sacrifice of profit.
WRITE THE
tano
(JJnmjrattij
Republic Building,
CHICAGO
Style O, Straube