Music Trade Review

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56
THE MUSIC TRADE
ORLDO
REVIEW
VSIC rVBLISHINe
CONDUCTED BY B. B. WILSON
"ROUND TABLED FOR PUBLISHERS
ALL PUBLISHERSJtEPRESENTED
PLAN LARGER CENTURY CAMPAIGN
Arrangements Made for Informal Luncheon
Every Wednesday at Hotel Imperial
Oliver Ditson Co. Attract Much Attention with
Their "Boston Music Publishers' Window"
In order to bring about greater sociability
among local music publishers, President Cog-
hill, of the Greater New York Music Publish-
ers' and Dealers' Association, has reserved a
"round table" at the Hotel Imperial, Thirty-
second street and Broadway, for 1 o'clock each
Wednesday for the publishers and their rep-
resentatives to lunch together.
The first
luncheon was held on Wednesday of this week
with quite a number present. The lunch is on
the "Dutch plan," and strictly informal. Mem-
bers of the trade are invited to join the "round
table" every Wednesday when convenient.
Success of National Advertising this Fall, Due
to Co-Operation of the Dealers, Influences
Company to Make Elaborate Plans
original ideas in the matter of window displays
of sheet music were put into effect last week by
the Oliver Ditson Co. The display was labeled
the "Boston Music Publishers' Window" and
every music publisher in Boston was represented
with some prints. Both the publishers and the
general public appeared to fully appreciate the
significance of the display and the consequent
results were most satisfactory to the Ditson
house.
BOSTON,
MASS.,
October
9.—Some
decidedly
The fall sales campaign carried on by the
Century Music Publishing Co. has been a suc-
cess far above the anticipations of the manage-
ment. The co-operation dealers have shown in
their efforts to make the campaign a success
for themselves as well as for the Century Co.
certainly has pleased those in charge of the
national advertising, so much so that plans are
already being drawn for an even greater cam-
paign starting the first of the year.
In announcing preparations for the coming
NEW EDITION OF^BEYER'S METHOD"
campaign one of the prominent members of
Newest Volume Contains Many New Features the Century organization said: "The co-opera-
McCORMACK PICKS AMERICAN SONGS
of Particular Interest to Teachers and tion of the dealers in the fall campaign has led
Students—Well Received by the Dealers
us to plan bigger things for 1917. The campaign
Selects 78 Numbers from Over 800 Submitted
to Him for Next Season
Hamilton A. Gordon, one of the estate of now on, which will run some time yet, has been
the greatest success in the history of the Cen-
John McCormack has received nearly eight Hamilton S. Gordon, reports that the new edi- tury Co." Numerous letters from dealers have
tion
of
"Beyer's
Piano
Method"
has
been
well
hundred new songs since the opening of his
recently been received by the Century Co., tell-
last tour in October, 1915. They have come received by all dealers throughout the country. ing of the benefits they obtained in their dif-
The
revised
edition
has
several
new
features
from all parts of the world, and in many lan-
ferent localities by their using Century adver-
guages, though, quite naturally, American com- that seem to meet with the approval of teachers tising material.
and
students
and
which
include
six
additional
posers are sponsors for a very large percentage.
Mr. McCormack has been pleased to note a pages of scales, numerous additional exercises,
FEATURING NEW CAMPAIGN SONG
decided improvement in the standard of the "The Mordant" and "The Turn" and also twelve
American songs. Out of a total of six hundred new selections. Another feature is the change
Leo Feist, Inc., publisher of the new Demo-
native products he has selected seventy-eight of time in certain selections from the old triple
and
compound
to
the
new
three-quarter
and
six-
cratic
campaign song, "Never Swap Horses
numbers, which he will use at his concerts dur-
When Crossing a Stream," is sending out to
ing the coming season. More than two hun- eighth modern time.
dealers a reproduction of the autographed letter
dred were put aside in a place reserved for
"possibilities" on first hearing. During the pre- COMPLETE CADMANCATALOG ISSUED which President Wilson sent to Harold Rohe,
ceding year Mr. McCormack was unable to se- Thirty-Page Booklet Includes Publications of writer of the song, and in which the President
expresses his appreciation of the sentiments ex-
Fifteen Houses
lect more than twenty-five songs out of a total
pressed in the number.
of five hundred.
The White-Smith Music Publishing Co.,
—
Boston,
has
issued
a
new
complete
cat-
Raymond Hubbell and John Golden have writ-
ten a new number to be introduced in "The alog of vocal and instrumental music composed
Big Show" at the Hippodrome. When the song by Chas. Wakefield Cadman, and upon which
Beautiful New High-Class Ballad
is introduced the melody will be taken up by the company has been working for some time
past.
Fifteen
publishing
houses
are
represented
Published in 3 Keys
chimes in various sections of the auditorium.
in the catalog, which is an imposing booklet
of over thirty pages.
"Just A
PUSSYFOOT
HITS FROATTHEJARRIS CATALOG
J . *
Chas. K. Harris states he has never had a
catalog to compare with that of 1916. He has
a host of big selling numbers, prominent among
which are his two ballad successes: "All I Want
Is a Cottage, Some Roses and You" and "Come
Back" (Let's Be Sweethearts Once More). An-
other big ballad hit published by him is "It's
a Long, Long Time Since I've Been Home."
This ballad has been featured as the first synco-
pated ballad, which, together with the excellent
music and the accompanying words, has made
it one of the most talked-of songs of the season.
"FELICIA" WALTZ IN DEMAND
The latest waltz from the pen of Vernon
Eville, "Felicia" (Valse), is hailed as his best
production, and from the way it is being re-
ceived promises to far outshine any of his pre-
vious efforts in point of sales, as Boosey & Co.,
the publishers, claim the orders for the number
have been quite heavy recently.
Words by*
Music
Con Barti}
6
J. H. REMICK IN TOWN
7c
OUR BIG SUCCESS
7c
Pussyfoot Prance (So ng )
Pussyfoot Fox Trot
VICTOR SEPTEMBER RECORD
You are sure to have calls
CHICAGO
_
McKINLEY MUSIC CO.
NEWYORK
Jerome H. Remick, of Detroit, has been in
New York throughout the week on one of his
regular visits. Mr. Remick found the New
York office of J. H. Remick & Co. in the throes
of one of the busiest seasons in some years.
Michael Keene, of Boosey & Co., who has
been a resident of New Rochelle for some time,
closed a deal this week for a home in Yonkers,
N. Y.
Beautiful Fine Art Title Page In
Many Colors
Order To-day—15c a Copy
A. J. STASNY MUSIC CO.
56 Weit 45th Street
New York