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THE MUSIC TRADE REVIEW
MANDEL
IN THE FIELD
Chicago Manufacturers Enter Into the Manu-
facture of Talking Machines
October 9.—The Mandel Manu-
facturing Co., of Chicago and Benton Harbor,
Mich., a recent entrant into the field of phono-
graph manufacture, has completed both its or-
ganization and its product and has started in
upon a powerful campaign for the fall trade.
The company acquired some time ago the
large plant formerly occupied by the Spencer
CHICAGO, III.,
GOOD REPORT FROM BIRMINGHAM
The Talking Machine Co., of That City, Stock-
ing Up in Anticipation of Big Fall Demand
BIRMINGHAM, ALA., Ooctober 9.—The Talking
Machine Co., of this city, handling both the
Edison and Victor lines as jobber and distrib-
utor, makes a most satisfactory report regard-
ing conditions. A. R. Boone, head of the com-
pany, is one of the real veterans of the talking
machine trade. Mr. Boone states that al-
though the dealers in any of the popular lines
will probably be unable to get all the special
records and special styles of machines they
want for fall and holiday trade, this company
is nevertheless stocking up to the limit with a
view to reducing possible shortage to a mini-
NEW "SHOP" FORSAN FRANCISCO
F. B. Travers Opens the "Phonograph Shop"
at 109-111 Stockton Street
Chicago Plant of the Mandel Co.
Barnes Co., manufacturers of high-grade fur-
niture at Benton Harbor, Mich., and the splen-
did equipment which that plant was possessed
of is seen in the construction and finish that
characterize the Mandel machines.
The Mandel Co. is in a favorable position
in that its instruments are not assembled prod-
SAN FRANCISCO, CAL., October 9.—At 109-111
Stockton street, on October 1, was opened
an extensive and exclusive "Phonograph
Shop" under the management of F. B. Travers,
well known in talking machine circles on the
Pacific Coast.
"The Phonograph Shop" will have daily con-
certs in an absolutely sound-proof recital hall,
having a seating capacity of from thirty to
fifty people. "The Phonograph Shop" also has
four large demonstration and record sales
rooms, a mezzanine floor and a large display
room, all of them beautifully decorated and
furnished.
This location is in the heart of the shopping
and theatre district and will afford an oppor-
tunity for all to secure absolute quiet and rest,
at the same time being entertained by the rec-
ords of every artist of note.
CARRY EDISON MUSIC TO THE PEOPLE
Evening Serenades in Residential Section
Bring Excellent Results—Elaborate Motor
Equipment Provided
The Mandel Factory at Benton Harbor
ucts, but are manufactured in their entirety,
including the manufacture of all metal parts in
Bringing the music of the New Edison to
the Mandel factories.
the people when they are in a mood to listen
In addition to the styles equipped with spring to it is the plan worked out successfully by a
motors the company is bringing out two styles number of Edison dealers in various localities.
that are to be equipped with electric motors.
The phonograph is mounted on an automobile
The proprietors of the Mandel Manufacturing and carried to the residence section of the city,
Co., Messrs. M. and L. Mandel, have been in the the outfit is halted at the end of some resi-
manufacturing business 1 over ten years, and dential street, and the machine so placed that
they have been, and still are, manufacturing its tone will carry on the night air a block
cameras and photographic materials under the or more. These little impromptu serenades
firm name of the Chicago Ferrotype Co. The have proven very effective. Some concerns give
rise of this company from an insignificant be- particular attention to this department, and
ginning to its present large proportions speaks provide elaborate cars for transporting the ma-
well for the founders, and it is predicted that jchines. One of these fine equipments is that of
their success in the phonograph business will the Klein & Heffelman Co., Canton, O. It is
be a duplication of their former triumphs in particularly attractive at night, when illuminated
other lines of endeavor. The general offices by fifty small electric lights.
of the company are located at the Chicago plant
at 501-511 South Laflin street.
VICTROLA FOR GRAND CHIEF RANGER
NEWFOUNDLANIMVANTS TALKERS
D. C, October 9.—An American
consular officer in Newfoundland reports a pos-
sible market in that country for inexpensive
talking machines costing from $3.50 to $5.
Manufacturers interested in receiving further
information may secure the same by addressing
the Bureau of Foreign and Domestic Commerce
at Washington, D. C, or at the Custom House,
New York City, and referring to foreign trade
opportunity No. 22,542.
WASHINGTON,
FORM CHICAGO EDISON ASSOCIATION
CHICAGO, III., October 9.—The Edison Disc
Dealers' Association, of Chicago, was formed
last .week at the Great Northern Hotel, a large
number of dealers from Chicago and nearby
points being in attendance. C. E. Goodwin,
proprietor of the Edison Shop, 229 Wabash
avenue, was elected president and Wm. E. Guild,
of the Phonograph Co,, is secretary.
53
Upon the recent official visit paid to the
Foresters of America in New York by C. P.
Rendon, Supreme Chief Ranger, he was ten-
tered a public reception by the Foresters
Courts of Manhattan and Bronx counties at the
Amsterdam Opera House, where he was pre-
sented with a handsome Victrola XVI. in ma-
hogany. The Victrola was shipped to Mr.
Rendon's home in Stockton, Cal.
NEW GRAF0N0LA SHOP IN BROOKLYN
A handsome new Columbia Grafonola store
has been opened at 1090 St. John's place, Brook-
lyn, N. Y., by Kane & Reisler, who have long
conducted a hardware and house furnishing
store on Kingston avenue, Brooklyn. The new
store on St. John's place will be devoted ex-
clusively to the sale of Grafonolas and records.
Geo. A. Taylor is a new talking machine
dealer in Genoa Junction, Wis.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK