Music Trade Review

Issue: 1916 Vol. 62 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SENSATIONAL PIANO ADVERTISING PLENTIFUL IN DETROIT.
Dealers Declare That Publicity of Certain Houses Has Shattered Confidence of Public, but
Take No Action—"Gyp" Dealer Has Long Career—General News of the Trade.
(Snecial to The Review.)
DETROIT, MICH., March 13.—The subject of ad-
vertising is always an interesting one, the amount
spent in this form of publicity running into mil-
lions of dollars annually. The piano trade con-
tributes as much to the daily newspapers in the
course of a year as does any other line of trade
with the exception of the department and dry-
goods stores. Talk to any piano dealer and you
will get the same opinion—that he does not get
the full value of his advertising because the
people have lost confidence in piano advertising
to a great extent. It is just as one dealer said:
"We pay 100 cents for the advertisement, but we
only get about 60 per cent, value for our money."
People have lost faith in piano advertising simply
because of the misstatements, misrepresentations
and misleading arguments and prices given. This
subject is by no means a new one, but it is one
that can always bear discussing because if some-
thing could be done to uplift piano advertising
confidence would increase and results for money
spent in advertising would be greater. Another
dealer: "It is getting so that unless you use a
half page and some heading about 'bombs hitting
our prices/ 'the bottom has fallen out of prices,'
'at your own price,' 'make us an offer/ 'piano
prices go tumbling/ etc., you cannot get the public
interested."
Detroit has had a lot of such advertising in the
past twelve months, and it is a question of whether
the concerns using such methods to attract the
attention of the unsuspecting have really made a
great profit. They may have sold a lot of instru-
ments, but taking into consideration their high
rent, the number of repossessions which always
follow such sales and the money spent with the
newspapers they really have not made any substan-
tial profit.
There is a man who has lived for a great num-
ber of years on Twenty-fifth street, this city,
who regularly every Sunday advertises in the
newspapers that he wants to get rid of his piano.
As fast as he sells it another takes its place.
Can it be possible that this man can operate
such a misleading business under the very noses
of the local piano dealers without something
being done to stop him? Can't the Detroit Music
Trades Association take some action to put a stop
to such methods? What about the Truthful Ad-
vertising law in existence, which provides a fine
for misleading statements and misrepresentation
in advertising? The writer has talked with a num-
ber of dealers who know that this man and others
have been carrying on such things for many years
and they would like to see it eliminated, but they
do nothing to wipe it out. Who then is to blame
if such things continue? Is not the Detroit Music
Trades organization strong enough to go to the
publishers of the newspapers who accept such ad-
vertising and insist that it be refused?
This week will be an interesting one at the J.
L. Hudson piano store. Posters all through the
various departments announce "Baby Grand
Week." During this sale a limited number of baby
grand pianos (made by the Brambach Piano Co.)
will be sold at $460. There were three days of
courtesy—Wednesday, Thursday and Friday pre-
ceding the opening day—during which time cus-
tomers could inspect the instruments and have
one laid aside to be delivered after the sale started.
Manager Andrew has backed up the sale with
some splendid window displays and some unusually
attractive newspaper advertising, it is the first
time in the history of Mr. Andrew's experience
that he has conducted such a sale, and from the
number of people who have called at the store
and who have phoned for appointments there isn't
any doubt that the week of March 11-18 will show
a big baby grand business.
G. E. McNally, special representative of the
Brambach Piano Co., was in town for several
days last week. President Mark P. Campbell, of
this firm, was in town the previous week.
D. F. Cordingley, of the Aeolian Co., was in
Detroit Friday and Saturday of this week, during
which time he camped at the J. Henry Ling store,
this being the exclusive Detroit agency for Weber
pianos. Mr. Cordingley has been West since Jan-
uary 10 and expected to be in New York a few
days after leaving Detroit.
The past weeks have been strenuous ones for
C. A. Grinnell, of .Grinnell Bros., and E. P .
Andrew, of the J. L. Hudson Piano Store, both
of whom have been captains of teams campaigning
for the $300,000 fund for the Y. W. C. A. As
captains they were among the leaders. Grinnell
Bros, made an individual contribution of $1,000
toward the fund.
Friedrich's, 206 Monroe avenue, Grand Rapids,
advertised the A. B. Chase piano last week and
made this announcement in connection therewith:
"We take a special interest in showing the magnifi-
cent A. B. Chase piano because of the fact that
over forty years ago our Julius A. J. Friedrich,
Sr., purchased the first A. B. Chase instrument
placed on the market."
Smith & Hurst have opened a branch store in
the New Kelsey Building, 237 Division avenue S.,
where they will wholesale and retail pianos, player-
pianos and organs. The Grand Rapids store will
also be the executive headquarters and offices in
the future. The firm has maintained stores in
Kalamazoo and Traverse City for the past several
years. Ernest E. Smith is president, Joseph N.
Hurst is vice-president and treasurer and V. A.
Shutler is secretary.
Grinnell Bros, will soon make alterations to a
number of their mofe prominent branch stores
through the State.
C. W. Cross, of the Bush & Lane Piano Co., re-
ports that the first week of the "clean-up" sale
has been better than he anticipated, and that the
sale will close March 18.
A. W. SCHEU RESIGNS MANAGERSHIP. NEW PIANO STORE IN GLENS FALLS.
A. W. Scheu, manager of the Louisville, Ky.
branch store of Steinway & Sons, has resigned his
position, the resignation taking effect April 1. Ill
health has necessitated this move and Mr. Scheu
will take a long rest, after which time he will re-
enter the Steinway service, probably somewhere in
Ohio. His place as manager will be taken by Wal-
ter Smyth, who has already begun his new work
under the coaching of Mr. Scheu and will be ready
to assume full charge of the store by the first of
next month.
j POOLE CO. ISSUES SOUVENIR.
*The Poole Piano Co., Boston, Mass., recently
sent out to the trade a very handy prospect book,
vest pocket size, bound in baby walrus leather. It
contains some excellent illustrations of the Poole
instruments and a brief description of the various
features which they possess. Space is afforded for
memoranda, and a 1916 and 1917 calendar is printed
on the inside covers of the little book.
Fred Snyder and H. Davis Will Open a New
Music Store on April 1.
(Special to The Review.)
GLENS FALLS, N. Y., March 13.—Fred Snyder,
formerly in business with his brother in the con-
fectionery business at 22 Warren street, has sold
out the candy store and will enter the piano busi-
ness at the same address in partnership with his
father-in-law, H. Davis, starting the business on
the first of April. The new concern will feature
the Bradbury, Webster, Krakauer, Ricca & Son
and Ernest & Co. pianos, and will also carry one
of the high-class talking machines. Mr. Davis has
been in the piano business for the past thirty
years, and at present is conducting a music store
in Saratoga, N. Y.
The Hough Electric Pipe Organ Co. will locate
its new factory at Bay City, Mich. Modern ma-
chinery will be installed.
Victrola XVI, $200
Vlctrola XVI, electric, $250
Mahogany or oak
Other styles $15 to $400
Victrola
supremacy—all the
time and everywhere
Viewed from the stand-
point of musical art,
judged by the character
and prestige of the stores
that handle it, measured
in dollars for its ability
as a profit-producer, the
Victrola is supreme.
Victor Talking Machine Co.,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Important Warning.—Victor records can be
safely and satisfactorily played only with Victor
Needles or Tungs-tone Stylus on Victors or Victro-
las. Victor Records cannot be safely played on
machines with jeweled or other reproducing: points.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
10
U-,
REVIEW
OuTTECHNlCAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE
ably unfavorable. People judge by appearances,
and no doubt often judge wrongly; but that is no
(Third and last article.)
excuse for creating bad appearances. Then again,
We have talked (or at least I have talked, figu- the use of the best tools in the best order in itself
ratively, and you have, metaphorically, listened) involves a distinct advantage, if for no other rea-
about tuning hammers, about wedges and about son than that the effect of working in such con-
needle holders or felt-pickers, as these latter are ditions is to oneself definitely inspiring. There-
sometimes, but very wrongly, called. When I be- fore, say I, use the best tools and avoid skimping,
gan I expected to finish all I had to say on the either as to quantity or quality.
subject in one article, but the one stretched to two,
While I am speaking of this matter, however, let
and the two to three. Now, this third instalment me say a word that may annoy some of my read-
of a discussion on a subject both interesting and ers but which I think to be timely. That very con-
important shall close the topic for the time being. venient sort of tool called "automatic screw-driver' :
Besides the tuning hammer, the wedges, the is a very nice tool to have, but at the same time it is
tuning forks and the felt-picker, the tuner ought a very dangerous tool unless one uses it with dis-
to possess a number of other special tools. I say cretion at all times. The automatic screw-driver is
"special" to distinguish them from the general very useful for driving or withdrawing a large
mechanics' implements, such as pliers and screw- number of screws when time and patience are at
drivers, or drills and clamps. Even the latter, of
a minimum, and without doubt is a considerable
course, are often special in shape to accommodate saver of time and trouble. But where accuracy
the peculiar needs of the tuner. However, to speak and light touch are required as well as rapidity, the
ci the special tools first, I should say that every automatic is not a good tool. For example, noth-
one ought to possess at least the following long ing seems more natural than that one should use
and short regulating screw-drivers:
ar> automatic screw-driver on the pouch board of a
Regulating screw-driver for grand actions player action to withdraw and replace the large
(small), screw-holder, key-easing pliers, key-spacer, number of screws always found in this place. Yet
spoon bender, damper spring bender, action wire one finds by experiment that the effect of using
bender, hexagonal wrench for Steinway capstans, this form of screw-driver is inevitably to force the
capstan turning wire, steel-wire-cutting pliers, string screws and strip the threads in the wood. Now,
gauge, string lifter, T-hammer, hammer stem ex- anybody knows that if one does this in only a few
cases the result is a leaky vacuum chest. A simi-
tractor.
These are special tools, of course, and have lar condition potentially exists in every part of the
no value outside the tuner's professional work. player action, and therefore it is not too much to
Nevertheless, he must also have screw-drivers, say that the automatic screw-driver ought not to
pliers, wrenches, and hammers, such, as all good be used for player work at all, certainly not but-
mechanics use. I counsel the use of at least four side the factory.
screw-drivers, heavy, medium, light, and very light.
Of course, what I am saying does not apply with
The first should have at least a ten-inch blade, and such definite force to the straight piano in any of
the second may be quite as long. The third may its parts, but except when it is a question of put-
be eight inches and the fourth six. Pliers should ting in a great many screws as rapidly as possible
include one parallel, one flat nose, one round nose, the tuner will find that he can always do his best
and one quite small and light, with pointed nose. work with the old-fashioned tool.
Whatever you do, avoid the foolish mistake of
On the General Use of Tools.
trying to economize on screw-drivers and pliers,
Tuners are not, as a rule, distinguished for me-
either as to cost or quantity. Not to have the
chanical aptitude, and it is a fortunate thing that
right tool at hand is to be unable to do the job
the regulation of piano actions and the adjustment
as it should be done. Moreover, a fine, well-kept
of player mechanism are relatively such simple
tool outfit always predisposes the customer fav-
matters. If it were necessary for tuners to pos-
orably. As to quality, the man who is foolish
sess really delicate mechanical ability, the stand-
enough to try to get along with poor, cheap tools
ard of work in the profession would be lower than
h foolish enough for almost anything. After all,
it is. There are, of course, exceptions, but the fact
the difference in the investment is a matter of so
is that usually the good tutfer is a poor hand at
small an amount of money that there is left not
mechanical work. Contrariwise, the good me-
a single legitimate excuse for skimping quality or
chanic is usually but a passable hand at tuning.
quantity.
For these and similar reasons one finds that tuners
Combination tool-holders which will carry suc- only too often are guilty of sins of omission and of
cessively, as required, all the screw-driver blades commission that tend to react disastrously upon
and action bending tools that the tuner needs, are the accuracy of their mechanical work. Slovenly
very convenient from the standpoint of weight- handling of tools is one of the most flagrant of these
sr.ving, but for almost every other reason they are sins. By the use of this term I mean to imply such
more nuisance than they are worth. I prefer the handling as fails to get the most out of each im-
old-fashioned plan of a separate handle for each plement or produce the required effect with a mini-
tool, the handle in each case being graduated to the mum of wasted energy. Let me, in a casual sort
size of the tool. This is the really right way to do of way, suggest some of the right, as opposed to
things; if one does not. mind the extra weight.
wrong, methods of tool manipulation, as these
Nickel-plated finish I confess to liking very h-?.ve been found in my own experience. I shall
much, because tools are in this way kept free from adopt for convenience the imperative mood:
rust and discoloration. One may be able to do as
Always use a screw-driver adapted to the work in
good work with tools all rusty and dirty looking,
hand. Do not use a small driver for big work, or
but the appearance of the thing is very bad and
vice versa. Above all remember that the time
the impression on the customer is, therefore, prob-
taken in picking out the right tool is saved always
in greater ease, rapidity and accuracy of work.
Use a screw-holder whenever screws have to be
placed in out-of-the-way positions. To mess
BIG PROFITS
around trying to get a screw in a place where one's
In ev.ery city are countless opportunities for
fingers will not reach is absurd and wasteful, not
you to make "big money." Put our actior. into
to mention time consuming.
the DEAD pianos of your city. Easy to install.
Carry a small hand vise with you and save time
Low price. Exclusive proposition. Write to-day.
and temper by having means for holding tightly
JENKINSON PLAYER CO.
any work that has to be drilled or otherwise
913 Elm Street
Cincinnati, Ohio
treated.
THE TUNER'S TOOLS.
Makes Players out of Pianos
Avoid the silly and dangerous practice of trying
to work out loose hammer stems by shaking and
twisting. Use a hammer stem extractor and do the
v ork properly.
A good steel straight-edge, made as light and
fine as may be practicable, will save much guess-
work and bad alignment.
When one has a very tight screw to loosen and
the screw-driver will not bite, for any reason,
tighten a small Stillson wrench on the driver blade,
as near as possible to the work, and use the lever-
age of this.
Do not try to see into dark places by poking
about the screw-driver. Use a pocket electric
flashlight and be accurate.
When you have a hole to drill in hard wood do
not run the risk of breaking off the drill half way
by neglecting to keep it lubricated. Dip the drill
in a piece of soap before starting to work, and if
the operation is long keep the drill cool by rcdip-
piag it from time to time.
Saws work much more easily if oiled before use.
Jf you have to use a plane (and you should have
a small Stanley steel jack plane with you), sec to
it that the blade is kept sharp. To do this, re-
member that the sharpening must always be to a
f!r.t, long bevel. See, therefore, that the blade is
held on the oil stone steadily, so as not to round
off the flat bevel of the cutting edge.
Don't try to plane dead against the grain, espe-
cially when you have hard wood to deal with.
To cut felt, a very sharp knife is needed, and it
will be found that the cutting soon dulls the blade.
Don't try to cut felt with a dull blade.
Keep all your tools clean, sharp and in proper
order. A broken screw-driver blade, a dull knife
oi a rusty pair of pliers shows the inefficient work-
man.
All the above has been somewhat rambling, of
course, but it has its value, since it is based on
actual experience. Tuners, as I said before, are
not usually the best of mechanics, and many of
them are decidedly inferior in this respect, and a
few hints will perhaps not be out of place. Any-
how, my intentions are good, and if some of my
more experienced readers feel that I have been
talking in kindergarten style, I shall consider them
hypercritics; wherefore, in anticipation, I now pro-
claim them hereby duly banned as such by me.
Communications for this department should be
addressed to William Braid White, care of The
Music Trade Review, New York City.
THE BALDWIN PIANO IN CONCERT.
Excellent Advertising Copy Made Out of Selec-
tion of That Instrument by Carl Friedberg.
(Special to The Review.)
INDIANAPOLIS, IND., March 11.-—The popularity
of the Baldwin piano for concert use is being fea-
tured in advertising by the Baldwin Piano Co.
Carl Friedberg will use the Baldwin in a concert
which will be given Wednesday, March 15, at
Holenbeck Hall, under the auspices of the Indian-
apolis Matinee Musical.
The Baldwin Co.'s advertising points out that
Friedberg selected the Baldwin piano after a thor-
ough study of all artistic pianos. "Wherever pianos
are used the Baldwin should stand at the front,"
the advertisements quote Friedberg in voicing his
admiration for the Baldwin.
FAUST SCHOOL OF TUNING
Piano, Player-Piano, Pipe and Reed Organ Tuning and Re-
pairing, also Regulating, Voicing, Varnishing and Polishing
This formerly was the tuning department of the New
England Conservatory of Music, and Oliver C. Faust was
head of the department for 20 years previous to its dis-
continuance.
Courses in mathematical piano scale construction and
drafting of same have been added.
Pupils have daily practise in Chickering & Sons' factory.
Year Book sent free upon request.
27-29 GAINSBOROUGH ST., BOSTON, MASS.

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