Music Trade Review

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THE MUSIC TRADE REVIEW
48
TREMENDOUS VICTOR DEMAND.
R. B. CALDWELL WITH PATHE CO.
COLUMBIA BRIEFLETS.
Call for H gher Priced Victrolas is Most Pro-
nounced— Many Callers at the New York
Talking Machine Co. Warerooms.
Well-Known Talking Machine Man Joins Sales
Department of This Well-Known Company—
Leaves for Momh's Trip to Pacific Coast.
Inaugurate Advertising Campaign in Local
Papers—C. R. Ely to Pacific Coast—Recent
Visitors to Columbia Headquarters.
"More Man a hundred Victor dealers from all
parts of the country have visited our offices during
the past few weeks," said R. W. Morey, general
manager of the New York Talking Machine Co.,
New York, Victor distributer. "These dealers
have one and all commented upon the shortage of
machines and records, placing particular stress on
the scarcity of the higher priced models of Vic-
trolas.
"The demand for Victrolas Nos. XIV and XVI
is unprecedented, and the new Victrola XVILL, tie
most expensive model in the Victrola line, is en-
joying an active sale in all sections. One dealer,
who caters to a high-class clientele and uses ener-
getic methods to secure business, left an order for
three Victrola XVIlis, stating that all of these
instruments were already sold to prominent music
lovers in his town.
R. B. Caldwell, one of the best-known members
of the local talking machine trade, has become asso-
ciated with the sales department of the Pathe
Freres Phonograph Co. Mr. Caldwell left Sunday
night for a month's trip to the Coast, on which he
will visit the many Pathe Freres distributors
throughout the country, with the purpose of co-
operating with them in every way which will aid
them in the development of their business.
R. B. Caldwell was for more than ten years
connected with the Blackmail Talking Machine Co.,
New York, Victor distributer, having been vice-
president of this company for a number of years.
His many years' association with the Victor dealers
gave Mr. Caldwell an intimate knowledge of the
problems confronting the talking-machine dealer,
which, combined with his experience in the dis-
tributing field, wil! enable him to extend all factors
of the Pathe merchandising family invaluable
service.
During the past few weeks Mr. Caldwell has
spent considerable time at the Pathe factories, thor-
oughly familiarizing himself with all details of
Pathe construction and mechanism, with the result
that he is an ardent enthusiast regarding the qual-
ities of this line and its possibilities from a musical
and sales standpoint.
The Columbia Graphophone Co. has inaugurated
an advertising campaign in the local newspapers
which is producing splendid results for the com-
pany's dealers. This advertising is general in its
scope, being devoted both to machines and records.
All of the advertisements are well prepared in
every detail, and many of the Columbia dealers are
taking advantage of this publicity by using their
individual advertisements alongside the general
copy. The campaign includes the use of large space
in all of the leading newspapers and will probably
last indefinitely.
Clifford R. Ely, special representative of the sales
department of the Columbia Graphophone Co., left
Sunday for the Coast, to co-operate with Fred A.
Denison, the recently appointed district manager
of the Pacific Coast territory. Mr. Ely will spend
a short time on the Coast, working in conjunction
with Mr. Denison in various directions.
George Buscombe, president of Buscombe Bros.,
Vancouver, B. C, Can., distributers for Columbia
products, was a visitor this week at the Columbia
Co.'s executive offices. Mr. Buscombe was optimis-
tic in discussing the business situation in his terri-
tory, which is showing a steady improvement in the
face of many handicaps.
H. A. Yerkes, district manager of New England,
returned to his desk Monday, after a week's trip
to several of the leading cities in the South, which
are also included in his territory. Mr. Yerkes was
enthusiastic in discussing conditions in this section,
stating that the South is enjoying an era of pros-
perity which is remarkable in many respects, with
retail merchants in all lines sharing in this com-
mercial activity.
"<
S. II. Nichols, district manager of the Columbia ^
Co., with headquarters in Pittsburgh, was a caller
at the Columbia home offices recently, with glowing t
reports of business conditions in his territory.
TALKING MACHINE EXPORTS.
The Figures for September Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGGTON, 1). C, November 29.—In t'ne sum-
mary of the exports and imports of the commerce
of the United States for the month of September,
1915 (the latest period for which it has been com-
piled), which has just been issued by the Bureau of
Statistics of the Department of Commerce and
Labor, the following figures relating to talking-
machines and supplies are set forth:
Talking machines to the number of 2,110, valued
at $01,924, were exported for September, 1915, as
compared with 1,741$ talking machines, valued at
$40,311, sent abroad in the same month of 1914.
The total exports of records and supplies for Sep-
tember were valued at $78,21 G, as compared with
$63,419 in September, 1914. For the nine months
19,339 talking machines were exported, valued at
$556,671, and records and supplies valued at
$574,505 were sent abroad for that period.
VICTOR CO.'S PUBLICITY CAMPAIGN.
Carrying Full Pages in Leading Newspapers
Which Are Strikingly Conceived for the Pur-
pose of Stimulating Interest in the Victor
Talking Machine, Thus Helping the Dealer.
The Victor Talking Machine Co. inaugurated
last week a mammoth newspaper campaign in
local territory which is certain to boom business for
Victor dealers for the holiday season. This cam-
paign is similar to the one launched by the Victor
Co. about this time last year, which produced re-
markable results for Victor representatives and
brought many hundreds of letters to the Victor Co.,
thanking it for the co-operation extended its
PUBLIC MUCH INTERESTED
dealers.
In the Aeolian-Vocalion Phonograph Which
Full pages are being used by the company in all
Was Introduced to Baltimoreans This Week
of the leading newspapers, and to date every one
by Sanders & Stayman Co.— Big Sales.
of these advertisements has been splendidly con-
ceived and executed. Prestige and quality form
(Special to The Review.)
the keynote of these advertisements, and the cam-
BALTIMORE, MD., November 29.—Baltimoreans
paign has won favorable comment from the leading
for the first time heard and saw the workings of
members of the advertising and mercantile frater-
the new Aeolian-Vocalion phonograph, which had
nities. Victor dealers are taking advantage of the
its initial demonstration this week in the salesroom
efforts and money which the Victor Co. is expend-
of the Sanders & Stayman Co., the Aeolian repre-
ing on their behalf by using good-sized space in
sentative here. From early in the morning until
the newspapers, advertising their individual estab-
late in the evening a throng was on hand for the
lishments as the home of Victrolas and Victor
demonstration.
records.
The announcement of the Aeolian Co. appeared
A recent advertisement in this campaign, headed
for the first time in yesterday's Sunday editions
"Victor Supremacy," is especially worthy of men-
and created a great deal of favorable comment.
tion. The page was divided into four rows of
The ad occupied a space of almost two-thirds of a
photographs, entitled "The world's famous singers."
page and, like all the publicity issued under Aeolian
showing portraits of Caruso, Melba, Farrar, Tet-
Co. auspices, was very attractively written and ar-
razzini, Schumann-Heink, Gluck and McCormack:
ranged.
"the world's famous instrumentalists," with pictures
Manager William P>. Turlington, of the Sanders of Kreisler, Paderewski. Elman, KubeHk, Zimbal-
& Stayman Co., anticipated a big sale of the in- ist, Powell and De Pachmann; "the world's famous
struments, and stated that in its first appearance it bands and orchestras," showing Herbert, Sousa,
has made a deep impression on all the persons who Pryor, Vcssella, Conway, Santelmann and Kryl;
called to hear it.
and ''ihe world's famous comedians." with photo-
graphs of Lauder, Hopper, MacDonald, Jam's,
INCORPORATED.
Montgomery. Stone and Bayes. Every artist
The Majestic Phonograph Co., New York, has named records for the Victor Co.
been incorporated, with capital stock of $6,000, for
The last paragraph of the advertisement empha-
the purpose of engaging in printing, photography, sizes the fact that the Victrola reproduced the
lithographing, book selling, the sale of phono- actual tones of every one of the famous artists
graphs, etc. The incorporators are C. W. Mitchell, mentioned, and is "the genius, the power, the
T. C. Vatterson, Jr., and R. T. Russell.
beauty of every voice and every instrument."
RECITALS INTEREST PUBLIC.
Owens & Beers Arrange for Saturday Recitals
in Which Prominent Artists Will Appear.
Owens & Beers, Victor dealers at 81 Chambers
street, New York, are evidencing their progressive-
ness by giving a series of informal concerts in a
handsome recital hall, which they have tastefully
decorated. The first one of these concerts was held
Saturday, and it is planned to give them daily
until Christmas and probably later.
Admission to the concerts is free, and a feature
of this series of recitals will be the appearance of
prominent Victor artis's, who will render several
solo selections and also sing in conjunction wit.i
their Victor records. On Saturday Miss Mabel
Struck, a coloratura soprano of prominence, was
the artist presented, and to-day it is expected that
John J. Kimmel, the famous accordeon player, will
be the featured artist. The recitals to date have
been successful, capacity audiences being the rule.
THE CONCERTOLA CORP.
The Concertola Corp. has been incorporated un-
der the laws of the State of New York to engage
in the talking machine and musical instrument
business. The capital is $">0,000, and the incorpo-
rators are G. F. lTanrahan, H. Goldstein and M.
Reinherz.
EDISON TO ABACTORS' FUND.
Thomas A. Edison has agreed to take part in
the campaign begun six weeks ago by the Actors'
Fund to raise $1,000,000. The inventor will head
a committee of men prominent in the motion-
picture industry.