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52
THE MUSIC TRADE REVIEW
U. B. 0. BANS SONG PLUGGERS.
Vaudeville Officials Declare Work of Song
Boosters
in
Audiences
Has
Become a
Nuisance and Order Practice Stopped.
The United Booking Offices, the powers that be
i.i the vaudeville world, have decreed that in fu-
ture vaudeville singers will not be permitted to
have the assistance of "song pluggers" in the audi-
ence when attempting to put over special numbers.
It is declared by the vaudeville officials that the
system of having loud-voiced singers pop up in
boxes and orchestra chairs to join in song choruses
has become a nuisance and therefore has to be
stopped.
THE VALUE OF "LIVE" TITLE PAGES.
Some Interesting Examples of the Use of Posed
Pictures for Song Titles by the McKinley
Music Co., Chicago—Credited with Much of
the Company's Success.
(Special to The Review.)
CHICAGO, III., November 8.—Publishers of popu-
lar music do not all agree that an artistic title
FEIST SONGS IN VAUDEVILLE.
Used by Several of the Most Prominent Singers
in New York This Week.
Among the vaudeville singers featuring the
Feist numbers in New York during the present
week were included Whiting and Burt, at the Pal-
ace, singing "M-o-t-h-e-r," Johnson and Morse's
big success; Bernard Granville, at the Colonial,
singing the same song, and also "Don't Bite the
Hand That's Feeding You," and Lillian Russell,
held over at the Palace for the second week, and
featuring as her leading number Lao Silesu's
"Love, Here Is My Heart."
page has a great commercial value in popularizing
a song. Some publishers devote a big advertising
fund almost entirely to professional "boosting,"
others advertise heavily in magazines with large
circulation, etc.
The McKinley Music Co., of Chicago, whose
success with its "Root Popular" edition in the past
few years has caused much comment as to "how
titles that receive much praise are 'When We
Gathered Wild Flowers, Sweetheart, You and I,'
'The Kiss That Made You Mine,' 'Only You,' and
'I'm Going to Bring a Wedding Ring to You in
Spring.'
"A customer looking for a new song will un-
doubtedly be attracted by a clever song title, em-
bellished by photographs of real people posed to
tell the story of the song. The title pages are
'alive;' the customer's imagination is stirred, and
hr naturally wants to scan the lyric and hear the
melody. If the song has real merit the sale is
made; one copy sells another, and a real demand
is soon created. A good title page won't sell a
poor song, but the customer will not lightly pass
up any song with a live story cover without a peep
inside.
"The big sales of our 'Root Popular' edition
and the many testimonials from our 6,000 McKin-
ley agents and their eagerness to take our new
issues is the best proof that a good lyric and
melody, garnished with a 'live' cover, combine to
make songs that don't grow old on the counter."
A MODEST SONG WRITER
Offers His Latest Composition to Publisher In
Exchange for a $500 Piano and $70 Cornet
—Offer Not Acceptetd.
Music publishers frequently receive very odd and
amusing propositions from aspiring song writers
who hope to see their songs published and develop
HAS THE GENUjNEJRISH FLAVOR.
into the hit that has been prophesied by many
friends. Quite the most audacious proposal that
If any Irish song recently issued has the true
ias come to our attention was recently received by
Irish spirit it should be "Oh, Xative Music," com-
Whaley, Royce & Co., of Toronto, which is repro-
posed by Dr. Charles W. McCarthy, and which is
duced herewith. No further comment is necessary :
said to be based on an old Irish air several hundred
years old and used at the time of the Druids. The
"Whaley Royce & Co., Toronto, Canada.
new song, which is published by Leo Feist, Inc., is
"Dear Sir,—I thought I would write to you and
featured by Mine. Marie Marelle.
ask you if you care to make a trade with me with-
out paying me spot cash in a song that I wish to
trade. The song is my own in words, but the music
NEWJVHJSIC.
was set by
Music Co., of Chicago. As T
C H U R C H , PAX S O N & CO.
have paid for the setting of the words to music, so
1367-9 Broadway, New York.
VOCAL.
'the words and music are mine complete, copyrighted
Down Deep in a S u b m a r i n e ( H a r r y D. Kerr)
$0.6(1
H y m n s My Dear Old Mother Sang to M e ( W . L.
• -(in my own name. As I wish to trade it for a
Beardsley-I'hilip Schwartz)
0(1
^ Piano valued at $500.00 at least, and one Imperial
My Garden of Memories ( W . L. Beardsley-Philip
Schwartz)
60
Cornet of your make Class A. in your Catalogue.
INSTRUMENTAL.
Battle in the Sky (J. L u x t o n )
$0.50
they do it," believes that an artistic and appropriate No. 53, engraved all over spot gilded, gold points
By the Sea (Leander Fisher)
50
to be complete, in velvet lined extra heavy satchel
title page in keeping with the song story is of
In Crocus Time ( R u t h Vincent)
50
Joy of Youth ( I I . E n g e l m a n n )
50
great advantage in getting a good song started In and with valve cleaner, making the total value of
Melody of Spring ( H . E n g e l m a n n )
so
Moonbeams ( R u t h Vincent)
50
— upright New Piano, 7
a recent interview with The Review Manager W. $570.00, including one
Valse. Estelle ( E . Goldston)
.50
\\\ Foster said : "Our firm is a great believer in the octave, and one Imperial Class A-Bb Cornet No. 53,
Vision Waltz (Jules Ilolfman)
50
advertising value of artistic and harmonious title on page 18 of your catalog. No. 20, in exchange
pages. Mr. McKinley, who is of an artistic turn for a complete song and with music of which you
can then be the owner of this song. Be your own
publisher, have what you like for each copy. You
may sell thousands of copies of it. Get it copy-
righted in your name in Canada. It would cost you
about $1.00 to get.it copyrighted for your own use
SOME OF OUR SUCCESSES
to keep other Canadian music publishers from steal-
ing it. I have a Cornet for which I paid $9.00 cash.
There is something wrong with it. I can't produce
the high notes sometimes. I will give it to you free
in with the song which is entitled 'Sweet Saturday
Night,' a very true song and I am the original com-
"THE KISS THAT MADE YOU MINE."
poser of it. I would not sell this song outright
unless for $1,000 anyhow. So I am giving you an
"I'LL RETURN, MOTHER DARLING, TO YOU."
opportunity to accept my offer.
"Write me and let me know if you will trade. I
"ONE WONDERFUL NIGHT."
will sell you the copy of the song, but this is the only
of mind, as his many friends can testify, devotes
"AS THE LUSITANIA WENT DOWN."
copy I have, and I want you to return it to me
much time to directing the posing, lettering and
after you have examined the song, if you don't
color schemes for our justly celebrated covers. No
"I DIDN'T RAISE MY FORD TO BE A JITNEY."
accept my offer."
commercial model is too expensive, if the face and
"ROLL ALONG HARVEST MOON."
style seem to *fit our title. The picturesque Mae
Burns, the 'girl with the million-dollar face.'
Two Sensational English Ballad
"IN HONOLULU BY THE SEA."
adorns our two songs, 'In the Land of. Love with
Successes
the Song Birds' and 'My Keepsake Ts a Heartache.'
"SING ME THE ROSARY."
The heart story on the title page of 'Sing Me tie
Rosary' is too evident to need comment. The cover
"YOU CAN'T AFFORD TO MARRY IF YOU
of our great home song, 'Dear Old Ma,' is copied
CAN'T AFFORD A FORD."
from Whistler's famous painting, 'Mother.' The
black dress worn by the model who posed for this
"IN THE EVENING BY THE MOONLIGHT
photograph was made at Mr. McKinley's direction,
IN DEAR OLD TENNESSEE."
and is just like the original in the painting.
T. B. Harms A Francis, Day A Hunter
"Can anything be more real than the soldier boy
"WHEN THE BELLS AT EVE ARE CALLING."
f2
W«t 45th Street
NEW TOBK
bidding farewell to t'.ie dear old lady on 'I'll Re-
"THEY ALL SANG'ANNIE LAURIE'."
turn, Mother Darling, to You'? Among other
"IN THE LAND OF LOVE WITH THE
SONG BIRDS."
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"