Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
Here at Last - the Player
Can Sell at
Practically the Price and Termt
of a Good Upright\
TOP one minute and realize this. It is a turning point in the retail
player business.
Just realize that here is a player piano of quality to please a most
discriminating class of trade—at a price so low that you actually turn
over your capital within the period of an ordinary good upright sale.
S
'-
Think of the big actual consumer demand for a good player at a popular price. Then
think of yourself as at last being able to cash in heavily on this actual demand—and at
the same time build up the prestige of your store.
:
No need of advertising a "sale" or a "discontinued style" or a "reduced price." This
instrument is honestly and sincerely made to sell at its popular price with a reasonable
profit to all concerned. It is the result of long study and planning—as well as unusual
factory conditons. It is an instrument you can guarantee as strongly as we do. Both the
piano and the player action are of excellent workmanship — made by skilled craftsman
methods.
This new Style 215 Lexington Player forges one more link-in the strong chain of
the Hallet & Davis Line. Agency for this one style will bring you business. Agency for
the Hallet & Davis Line will bring you all the business—make you the leading piano
house in your locality.
For this famous line is so complete and of such honest quality throughout, that the
Hallet & Davis dealer can always meet every prospect's particular requirements, both as to
quality and price. Pianos $195 to $675. Players $375 to $850.
LOOK AHEAD A LITTLE
The future already casts the shining rays of the
coming era of Prosperity. Be prepared to ride in on
the crest of the wave. Link your destiny with this
famous line—this business name famous over three-
quarters of a century for high quality merchandise.
Know the sense of pride that comes from selling
goods that are backed by fine National Publicity. This
year the Hallet & Davis advertising will reach even
newer and wider fields.
Know the security that comes from being partners
with a firm of rock-solid financial strength—so strong
that "The Credit We Give, We Carry Ourselves" has
become one of their slogans.
Know the inspiration that comes from the co-opera-
tion and personal help of life-trained piano men,
whose aim it is to make your prosperity their busi-
ness, whose "job" it is to assist you in every way in
all your selling problems.
HALLET & DAVIS
Home Office
Hallet & Davis Building
146 Boylston St., Boston
Makers of the Ha
Virtuolo Instx
Distributors of the Conwa