Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SPECIAL—The Music Section
VOL. LXI.
RE™
NEW YORK, OCTOBER 9, 1915.
N O R MO US sums are expended annually in advertising new
products in order that a freshly created demand may be constantly
directed factoryward for the advertised creations.
Certain wares have been exploited for a long period of years, and yet, how
few names there are that are distinctly associated in the public mind with
a quality product. It requires time, even generations, to win a certain
position in public esteem.
If, however, you should ask an audience composed of Americans in any
part of the land what the name Chickering means, the response instan-
taneously would be—pianos. Yes, more than that—the best pianos, for
the name of Chickering has been associated for nearly a century with
all that is best in piano making.
of to day
The name is known to millions of Americans, and to them it represents
the highest pianistic ideals.
Think what that means to a Chickering representative! The very fact
that he is a representative of this time honored piano gives him a position
of standing in his community.
Even if the Chickering had no glorious history—no record of great
achievements—it could rest upon the Chickering of Today and successfully
defy competition.
Wider opportunities are opened up for the piano merchant, for the
directors of the Chickering enterprise, in order to meet the modern demand
for Chickering pianos, have provided the various models with a player
mechanism which is unique and individual in every sense.
& j^nna, Snston,
(DIT. American Piano Co.)
No. 15.