Music Trade Review

Issue: 1915 Vol. 61 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
10
MUSIC
TRADE
REVIEW
AN AID TO PIANO COLLECTIONS.
Some Reasons Why Many Piano Houses Handle
Sheet Music and Particularly Century Edi-
tion—Proves a Genuine Asset in More Ways
Than One—One Dealer's Experience.
In traveling about the country those W'.KI take
occasion to look into the matter are considerably
impressed with the number of piano stores that
carry a complete line of 'Century Edition music in
stock and feature that line strongly in connection
with the regular piano business. Although the
majority of the stores also carry full-fledged sheet
music departments, there are still a large number
that handle the Century Edition exclusively, for
the reason that it proves a decided asset to their
business in more ways than one. In the first place,
there is no fear of cut-price sales of that edition
by competitors, for the price of the music is fixed
strictly at ten cents per copy. Then, too, the edi-
tion is so cataloged and arranged that music of any
particular grade desired is easily found and placed
before the customer. Also a system of counter
catalogs is provided that, in many respects, makes
tlie Century Edition a self-selling proposition,
for the teacher or student can select the desired
music at leisure from the catalog and require the
clerk to pull clown from the shelves only the num-
bers selected.
A feature of a stock of Century Edition that ap-
peals to many piano dealers is that it serves to
draw teachers and students of the piano to the
store and identify it as a sort of headquarters for
their music purchases, and every teacher or stu-
dent that can be influenced to come into the piano
store regularly means a live prospect or a prospect
producer added to the lists of the store.
There is also a practical use for Century Edi-
tion not realized by many piano merchants, and
which was recently emphasized by L. G. Battin,
manager of the Century Music Publishing Co.,
New York, who in a recent interview said :
"On a recent trip West I called upon one of
our agents, who carried pianos and Victrola-> ex-
clusively, with the exception of a complete line of
Century Edition ten-cent sheet music, and I re-
marked that J couldn't understand how he used
such enormous quantities of the Edition, since he
did not have a regular music department, where-
upon he explained how he did it.
" 'Two years ago I had two people who devoted
80 per cent, of their time to following up piano
instalment collections. To-day I am doing nearly
double the business. I have but one, and he de-
votes less than 20 per cent, of his time to collec-
tions.
"'Nowadays, when I sell a piano on the instal-
men plan, I embody in the agreement that if the
instalments are paid promptly as agreed I allow
them a discount of 10 per cent, in trade for Cen-
tury Edition. That is, on payment of $10 they
may select ten copies from the Century catalog. .
" 'By the old method of dunning it cost me al-
most 15 per cent, to make collections, while the
new plan costs me at the most "AVz per cent., and
besides enables me to make an enormous conces-
sion to my customers of 10 per cent, for prompt
payment.
" 'I have not only found that it brings in money
that I know a collector might not have gotten, but
the plan has been responsible for recommendations
that sold quite a few pianos.
" 'Besides, I find that Century Edition is a music
department in itself. In fact, I make sufficient
profit on the regular sales at ten cents to cover
the cost of what I give to my instalment customers.
1 consider the Century one of the best advertising
assets I have.' "
Robert D. Sharpe, the piano dealer of Denver,
Col., had an excellent exhibit of Hallet & Davis
and Steger pianos at the Agricultural Fair held in
that city last week.
H. W. Porter has been appointed manager of the
Victrola department of the J. W. Greene Co., To-
ledo, O., succeeding Miss Mabel Burson, who re-
signed recently to get married.
Why You Get
More and Save More
FIRST: You are buying and
ing a better piano.
SECOND: You save money in
repair bills—lots of it.
Sales come easier with B=B
equipped pianos because—
Any man or woman can see for him=
self or herself the common=sense
principles of the Bransfield con=
struction. Just explain to prospec=
tive buyers how the wood rail and
flange in an old style action will
swell and shrink—how the screw
loosens and causes the rail to rattle
and click. They can easily see which
is the better way and why the B=B
piano is far the superior. With this
fact established you can get more.
Ask your manufacturer about our
Metal Angle Rail Action. Ask him
if we are correct. Then ask him
why he doesn't equip his pianos
with them. They do cost a little
more but they are more than worth
it.
"Looks good to me! I can say this from the stand-
point of being somewhat a judge, having worked in
a piano factory four and one-half years before going
into the retail part of it."—F. A. Shoeneberg, of
F. A. Shoeneberg & Company, Piano Merchants,
St. Joseph, Mich.
Explanatory
Catalog
BRANSFIELD-BILLINGS *UP™Y co
FRED K. KURTZ, Gen. Mgr. SAGINAW, MICH.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
INCREASED ACTIVITY IN DETROIT'S MUSIC TRADE FIELD.
Retailers Most Optimistic Over Showing—Grinnell's Close a Summer Sale of Twenty-five Hun-
dred Pianos and Players—-Bush & Lane Co. Remodels—Interesting Budget of News.
(Special to The Review.)
DETROIT, MrcH., October 5.—The cold weather
of the past week, coupled with the unusual amount
ol piano advertising in the daily newspapers, ap-
parently had a very satisfactory effect. Retailers
seen this week were more optimistic than they have
been in many months; aside from being optimistic,
they reported business to be more active than they
have seen it in some time. By active is meant the
number of instruments sold.
The biggest sales of the past week were re-
ported by Grinnell Bros., who are now conducting
their twelfth annual sale of summer resort used
pianos. From officials of the company and from
the heads of all departments come reports which
show that thus far the sale has been better than
expected and far ahead of any previous sale. Tak-
ing the combined business of Detroit and the
branch stores throughout the State, it is safe to
say that before the conclusion of the twelfth an-
nual summer resort sale the number of pianos and
player-pianos actually sold will be in the neigh-
borhood of "J/iOO.
The Detroit Association of Credit Men (in
which a number of piano retailers hold member-
ship) will maintain a fund of $10,000 for the in-
vestigation and prosecution of fraudulent debtors.
The special committee handling this subject has
vc ted to set aside annually for the next five years
the sum of $2,5<>0 for this purpose. The commit-
tee will carry on its work through an expert detec-
tive. He will watch cases before the bankruptcy
ccurt and will report his findings to the committee.
This body will examine the evidence produced, and
if it is considered valid the committee will recom-
mend to the executive committee of the association
tbat the parry be prosecuted. The Detroit Credit
Men's Association is determined to put a stop to
fraudulent bankruptcy cases.
W. B. Williams, of C. Kurtzmann & Co., was a
Detroit visitor during the past week. Kur;zmann
pianos are sold exclusively in Detroit by the J. L.
Hudson Co.
When a person that knows quality-
enters my store, I keep still—and
show the LAUTER-HUMANA. It
doesn't need salesmanship. Its merits
speak volumes." This is an excerpt
from a recent letter.
It is no stretch of the imagination
that the LAUTER-HUMANA is a
quick-selling asset. Its quality makes
it a power wherever it is handled.
The LAUTER-HUMANA should
be on your floor.
CAUTION—The word humana means human—
human-like control. This name is our trade-mark.
The artistic supremacy of the LAUTER-HUMANA
has brought forth imitations with claims of "human-
like control," 'human touch," etc There is but one
Humana—the LAUTER-HUMANA, manufactured
wholly in our own Newark plant.
LAUTER CO"
NEWARK, NEW JERSEY
11
MUSIC TRADE REVIEW
Hudson store ever had in its piano department, and
was the best September I have had since I have
been in the piano business," reported E. P.
Andrews, of the J. L. Hudson Co. "Of course,
the thirty-fourth anniversary sale was a tremend-
ous factor, but aside from the business done dur-
ing the five days of that sale we did more than we
expected to. October has started out splendidly
and the remainder of this year is sure to 'be pro-
ductive of some fine business."
During the coming week contractors will have
completed their remodeling of the entrance to the
Woodward Arcade, which means that the Bush &
Larie Piano Co., on the fifth floor, will have access
to the window on the first floor which has been
built specially for them. The window is just
large enough to display two upright pianos or
ELABORATE EXHIBIT AT FAIR.
players. Manager Cross will keep the displays at-
Friedrich Music House Displays Cable, MeMin
tractive and will change them often.
and Fischer Lines at West Michigan Fair.
The Piano Exchange at 924 Grand River avenue,
Detroit, which is conducted by Mr. Hallis, has
(Special to TTie Review.)
taken on the agency in that section for the Pathe-
GRAND RAPIDS, MICH., October 4.—At the West
phone and will put in a complete line of machines
Michigan State Fair, held at Grand Rapids during
and records.
the past week, the Friedrich Music House had a
Howard Miner, who resigned as salesman in the booth in Art Hall. A feature in connection with 1
player department of Grinnell Bros., to represent
the exhibit was entertainment supplied by a
Hallet & Davis pianos and players in Detroit, re- quartet. Interspersed with the songs by the quar-
ports that he has sold out completely the lirst ship-
tet were instrumental numbers rendered on the
ment of instruments and that he has had to place •Cable Carola Inner-Player piano, the Mehlin
a number of reorders. Mr. Miner is very well
grand and Fischer pianos, for wh'ch the Friedrich
pleased with business condi.ion:, so far, and says
Music House has the exclusive selling agency in
he has enough prospects to keep him going until
western Michigan.
after the holidays. He has been busy with cus-
tomers every night since he made the change. Mr.
YOLANDA MERCrSCONCERT TOUR.
Miner makes his headquarters at the Leonard
An extensive tour has been planned for the
Warehouse, Grand River and Fourteenth streets,
where he has several windows for display purposes charming Hungarian pianist, Yolanda Mero. As
a fiery interpreter of Liszt, in particular, she has
and nearly one-half of the first floor.
few rivals. She plays the Steinway piano.
Col. John S. Bersey, Lansing, Mich., Adjutant
General of the State of Michigan, has purchased a
Wheelock Pianola put out by the Aeolian Co. The
sale wa's made by John S. Read, of Grinnell Bros.,
at the Detroit store.
Paul J. Stroup, of the music ro'J department of
the Aeolian Co., was in town this week.
Detroit piano dealers are reporting an increased
demand for player-pianos in fumed oak. The
reason is that furniture stores are pu hing fumed
oak for the living room and people want every-
thing to match up.
During the past week an order was placed with
Visitors at the Panama-Pacific Ex-
the Detroit store of Grinnell Bros, for two player-
position
have been delighted with the
pianos by officials of the Maxwell Motor Car Co.
musical
features
presented at regular
club rooms. The c'.ub rooms are for employes of
intervals in the recital hall of the ex-
the Maxwell Co.
At the last meeting o f the Good Fellowship
hibit created by the American Steel
Club, comprising employes of the Grinnell store,
& Wire Co.
Detroit, the following new officers were elected:
This exhibit has been the rendez-
President, John S. Read (player department) ;
vous
of musical people, and it has
vice-president, S. M. Preston (advertising) ; sec-
been
the
only one at which an edu-
retary, Gus Otto (small goods department at
cational musical exhibit has been
Monroe avenue store) ; treasurer, George Snyder
(small goods main store). The entertainment
steadily maintained.
committee consists of L. A. Grayson, chairman;
Daily, visitors have been charmed
W. M. McConnell and Joe Gallagher. Dwight
with
the musical instruments shown
Ammerman was appo nted sergeant-at-arms. Plans
therein.
Back of it all has been a
are under way for a very lively fall and winter
great American institution, which has
season. There will be dinner parties and dancing
parties, in addition to the regular meetings.
been producing vital products for
John Merriweather, of the Grand Rapids Elec-
every kind of musical instrument
tric Piano Co., has been accepted as a member of
created, and that part which has been
the Grand Rapids Association of Commerce.
peculiarly pleasing to piano men has
The J. L. Hudson store during the past week
been
wire—wire which has measured
has been featuring very strongly the "Checkering
up to the most exacting requirements
Quarter Grand Piano," called the "Bride's Piano."
This particular style is only five feet two inches in
of the piano world.
length. It was put on exhibition in the window
The greatest American piano
and was extensively advertised.
manufacturers concede the position
"September of this year was the best month the
won by this house. Its remarkable
Recognition
of American
Creative Skill
achievements in the realm of tone are
recognized the world over, and the
duly constituted authorities of the
Panama - Pacific Exposition have
awarded to this creative company
the Grand Prize, an honor worthily
won by an American enterprise.
Onlyorie
piano is
made in.
this large
ktopnd
that is the
American Steel & Wire Company
LINDEMAN
originated
in 1821 by
W^Lindcmin
Lindcman 6 Sons Piano Gb.
45 T -* St. & H T T H Ave.
N e w York.
Chicago. New York, Worcester, Cleveland. Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Anpeles, Portland, Seattle.

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