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THE MUSIC TRADE REVIEW
TO MEET SEPTEMBER 10.
NEW PATHE STORE IN DETROIT.
COLUMBIA NEWS ITEMS.
Executive Committee of National Association
of Talking
Machine Jobbers to Meet in
Philadelphia—Press Committee Appointed.
Elaborate Quarters Just Opened by Pathe
Freres Phonograph Co. in That City Under
the Management of C. F. Morrison.
Sales Manager
Bradt Reports Big August
Business—Wise to Order Fall and Holiday
Stock Now—Unusual Records Made by Per-
sonal Record Department—Other Items.
Andrew G. McCarthy, president of the National
Association of Talking Machine Jobbers, has ap-
pointed J. C. Roush, of the Standard Talking Ma-
chine Co., Pittsburgh, Pa., chairman of the asso-
ciation's press committee, the other members of
which are P. B. Whitsit, B. J. Pierce, R. C. Rogers
and A. M. Stewart. President McCarthy has called
a meeting of the executive committee of the asso-
ciation to take place at the Bellevue-Stratford
Hotel, Philadelphia, Pa., on Friday morning, Sep-
tember 10. Later in the day the committee will
confer with A. E. Whittier, of the American Fair
Trade League, relative to the Stevens bill.
(Special to The Review.)
DETROIT, MICH., September 4.—The Pathe Freres
Phonograph Co. has opened a store at 114 Far-
mer street, in this city, where it will sell at retail
and wholesale Pathe Freres phonographs and
records. The store is in the heart of the "talk-
ing machine center of Detroit," there being four
other concerns selling talking machines within a
stone's throw. The new Pathe store is indeed a
beautiful one. No expense was apparently spared
in alterations and decorations, as well as the in-
r.tallatron of equipment. The size is 20 by 100
feet, and has a large window extending across
the front for display purposes. The entire floor
is covered with rich green carpet. There is a
large reception room toward the front, and to
PHONOGRAPHS IN WAR ZONE.
one side there are four large booths, partitioned
Phonographs and phonographic records are be- off with wood and the best plate glass. The parti-
ing sent in considerable quantities at the present tions are painted in white, inside and out, ana
time to troops fighting in the trenches of France make a splendid contrast against the green carpet
and Belgium. This statement, which is indicative and the walls, which are embellished with a light
of the comparatively quiet conditions now existing brown design.
on the Western battle front, comes from the Eng-
There is an attractive mezzanine balcony in
lish branch of the Aeolian Co. of this city. These the rear, which will be used for the general offi-
shipments, it is said, are made almost wholly by ces, while the rear part of the main floor will be
private persons with friends or relatives at the used as the shipping and receiving room. While
front, and are not purchased by the Government there is plenty of room to carry a large stock of
for the entertainment of the soldiers. Private machines and records at this store, the company
soldiers as well as officers are the recipients. As has rented a loft in the immediate vicinity, which
England is a large importer of American made will be used for general storage. C. F. Morrison
phonographs, many of the instruments sent to the is in charge of the store, while Harry C. Shea,
front are of American manufacture. The Eng- general manager of the business, will spend most
lish branch of the Aeolian Co. has specialized in of his time on the road, signing up dealers in the
this business and all shipments made to it from State and getting orders. He has already ar-
this side include types of instruments especially ranged for dealers in many of the principalities,
suited for the rough handling incidental to condi- and writes in that prospects are very bright for
tions at the front.—New York World.
a big business by fall. The company in addition
to selling at retail is the Michigan distributer for
REST ROOM UNDER PIANO STORE.
Pathe machines and records, and will carry a
complete line.
(Special to The Review.)
ASHTABULA, O., September 6.—B. R. Walker, the
prominent piano dealer, has opened to the public a
series of rest rooms in the basement of his store.
The rooms include two sound-proof booths where
people can listen to the music of Grafonolas while
resting, a private writing room for the convenience
of ladies, and a toilet room. The innovation has
attracted much and favorable comment.
PLAN OF EXPANDING BUSINESS.
Hardman, Peck & Co. Keep Their Products
Before Customers in a Very Effective Way.
Piano dealers maintaining talking machine de
partments could probably utilize to good advantage
a plan being used by the talking machine depart
ment of Hardman, Peck & Co., 4:W Fifth avenue,
New York, handling the Edison diamond disc, Co-
IN CHARGE OF NEW DEPARTMENT. lumbia and Pathe Freres products. This depart-
ment sends out to every piano or player customei
C. M. Dechent lias been placed in charge of the
on the books a printed sli,\ which is enclosed in
newly opened Victrola department in the store of
every communication sent them, on which is room
Reid & Hughes, Waterbury, Conn., which is under
for their name and address, together with the
the direction of the Musical Instrument Sales Co.,
names
of the three lines handled, and a request tha:
New York.
the recipient indicate in which line he is interested
Doyle Bros., furniture dealers of Galesburg, 111., sufficiently to receive a catalog. The reverse side
have added a talking machine department to their of the sheet shows a photograph of Hardman
store, and will sell Columbia machines and records. House, with appropriate reading matter.
It has been announced that -the Tiedeman-Wood-
burn Co., Everett, Wash., has decided to retire
from the piano business and will in future con-
fine its attention to talking machines entirely.
The department store of John Schmelze, Sagi-
naw, Mich., has installed a talking machine depart
ment on the eighth floor of this establishment.
Mrs. Elsie Burroughs has been appointed manager.
LINDSTROM MOTORS
"The Motor of Quality"
'"August's business was remarkable in many
ways," said James P. Bradt, sales manager of the
Columbia Graphophone Co., in a recent chat with
The Review. "In addition to 'being by far the best
August in our history, thereby keeping pace with
the record set for each month of l!Mf>, it showed
the greatest gain over the corresponding month of
1 i > 1 -t of any month so far this year. This would
indicate a steady, active trade that is permanent
and not spasmodic. We closed August thou-
sands of machines behind our orders, involving
every single type of machine in our catalog. Our
dealers should take time by the forelock and place
their orders now for the fall and winter season."
During the past few weeks the personal record
department of the Columbia Co., under the man-
agement of H. D. King, has made a number of
records for rather unusual purposes which serve to
illustrate the possibilities of this department. Sev-
eral records were recently completed at the labo-
ratory to work in conjunction with a new invention
in the talking picture field. It is said that these
new records, which were recorded with all neces-
sary pauses and other incidental changes, will syn-
chronize perfectly with the moving pictures. The
anti-suffrage selection, "Anti-Suffrage Rose," was
recorded by the Columbia personal record division
for the State association opposed to woman suf-
frage, and is having a phenomenal sale throughout
the country. A taxation speech for this same asso-
ciation will be ready in the near future.
The local headquarters of the Columbia Co., at
83 Chambers street, closed a deal a few days ago
whereby each steamship of the Southern Pacific
line will include in the equipment for the entertain-
ment of its passengers a Columbia graphophone
with a good-sized record library. This deal is in
line with the recent arrangements completed with
the New York Central Railroad, by which two
"Mignonettes'' were placed on the bankers' trains
going West.
Harold W. Lyle, of the foreign record division
of th? Columbia Co., is back at his desk after an
extended honeymoon trip and vacation.
H. C. Grove, manager of the Washington, D. C,
store of the Columbia Co., visited headquarters
this week as the tail-end of his summer vacation.
Lester L. Leverich, of the Columbia advertising
department, is again using his gray matter for new
ideas after a fortnight's rest.
If you desire a man for any department of
your service, either for your factory or for your
selling department, forward your advertisement
to us and it will be inserted free of charge.
KNOWN IN FARAWAY JAPAN.
The far-reaching prestige of the New York Talk-
ing Machine Co., 119 West Fortieth street, New
York, Victor distributer, is convincingly evidenced
by a recent issue of the Phonograph World, pub-
lished in Osaka, Japan, which contains a reproduc-
tion of the Lewisohn building, the company's new
home, together with a detailed account of the
space it is occupying and its remarkable success
in the Victor field. The illustration is very clear and
distinct, while a literal translation of the text em-
ployed embraces a quantity of euphonious adjec-
tives which, summed up, signify that the New
York Talking Machine Co. is occupying one of the
finest and most up-to-date talking machine estab-
lishments in the trade.
For Best Service, write to
LYON & HEALY
Largest Distributors
CHICAGO