Music Trade Review

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
TIRADE
V O L . L X I . N o . 11 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Sept. 11,1915
SINGL
? ?.O
C 0
U PER S YEA£ ENTS -
MAKING THE DEALER WORK
If low prices and bad business are not bedfellows, then Reduced List Music
Rolls will go down in trade history as the conception of a genius. The advent
of the 10 cent and other cheap rolls threw such consternation and fright
into the ranks of supposedly stable manufacturers, it must be concluded
they had overestimated the value of their wares.
No dealer could consistently complain of his trade before the coming of the
cheap roll, and as the process of its extermination was pursued by Reduced
Lists, stagnation of the trade was becoming more complete.
Mr. Dealer, is the antidote both the poison and the cure, and are you resigned
to extending yourself to triple your efforts to realize the margin that was
yours but a short time back?
OUR
POLICY IS STAND PAT
OUR
WE PUT THE
"POP"
IN
PHENOMENAL
GROWTH
POPULAR MUSIC
PROVES THE
FOR
POPULARITY
PERFORATED
OF OUR
MUSIC ROLLS
METHODS AND
PRODUCT
OUR
SERVICE IS SUPREME AND PROGRESSIVE DEALERS
EVERYWHERE FEATURE UNITED STATES ROLLS
LARGEST EXCLUSIVE MANUFACTURERS
OF PERFORATED MUSIC ROLLS