Music Trade Review

Issue: 1912 Vol. 55 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
THE HOOSIER POET AND THE VICTOR.
James Whitcomb Riley to Make Records of
Some of His Famous Poems for the Victor
Co.—Will Have Wide Sale Everywhere.
(Special to The Keview.)
Indianapolis, Ind., July 27, 1912.
Though the Victor Co. was not just ready for
the public to know that that company had induced
James Whitcomb Riley, the Hoosier poet, to put
on records the most famous .of his poems, that fact
has leaked out, and now the story is being told
everywhere. It probably will be some time before
any of the records are put on the market for sale.
It was not very long ago that Mr. Riley bought
a Victrola, and it was rumored then that he was
to make a number of records for the Victor Co
But the whole thing became known a few days
ago when Mr. Riley called in Booth Tarkington
James Whitcomb Riley.
and Meredith Nicholson, the novelists, and sev-
eral other friends, to hear the first "proofs."
Mr. Riley's voice is not exceptionally strong, but
when one sits near the Victor and hears the poet
reciting "Out to Old Aunt Mary's" it is hard to
believe that it is not the poet himself boxed up in-
stead of only his voice. When he says "I am as
bald as you are gray" in the beginning of the poem,
a feeling of pathos comes over the hearer. The
voice is so full of feeling as the words of the
grown-up child who remembers his visits to Aunt
Mary's are read.
Among the poems chosen by Mr. Riley for the
records are "Out to Old Aunt Mary's," "Good-
by, Jim," 'The Happy Little Cripple," "When the
Frost Is on the Punkin,' "The Rain," "An Old
Sweetheart of Mine,' "The Raggedy Man," "On
the Banks of Deer Creek."
The ordeal was at times tedious for the poet,
who recently recovered from a serious illness. Mr.
Riley, however soon learned to "throw his words."
He said: "There is something wierd and eerie in
hearing one's own voice with its very intonations
and shadows coming out of a box."
MUSIC
TRADE! REIVIEIW
pipes have valves controlled by key arms, just like
the ordinary cornet, but they lead into a music roll
with perforations on it like the usual music roll.
This roll is caused to revolve automatically, and
as it turns around the musician blows steadily
through the horn, and whatever piece is on the
roll is reproduced. With a good collection of rolls
any man can earn the reputation of being an ac-
complished cornetist.
MAX STRASBURG CO. EXPANSION.
(Special to The Review.)
MUSIC IN THE AUTO-HORN.
The Peculiar Request That Has Come to the
Office of Henry W. Savage.
From Sunbury, Pa., to the office of Henry W.
Savage there came recently a query regarding
the consideration that would be demanded for the
privilege of playing the airs of "Little Boy Blue,"
"The Merry Widow," "Somewhere Else" and
other musical comedy and operatic successes
controlled by that manager, on automobile
horns, said horns to be sold promiscuously
to whomsoever will buy them. The writer,
signing himself Allan L. Pencross, explains
that he has perfected a plan for equipping auto
horns with miniature talking machine disc records,
which he intends to put on the market as soon as
the patents covering this method of sound repro-
duction have expired. He enthusiastically dis-
cusses the possibilities of tremendous fortune lying
in wait for the genius who makes it possible for
the rich farmer to lessen the tedium of his jour-
neys of inspection by tickling his ear with the
strains of popular music, which his absorption in
farm duties and his distance from the theatrical
district make it impossible for him to enjoy in a
playhouse. Pencross draws a vivid picture of a hun-
dred thousand tired business men skidding from
their suburban homes in the morning and back in
the evening to the accompaniment of tunes calcu-
lated to»drive the most active- care into retirement.
Detroit, Mich., July 27, 1912.
The enlargement of the Max Strasburg Co., the
Victrola Shop, announced in these columns re-
cently, has taken on a larger scope. Also it will
inaugurate a new departure in merchandising, as
tar as Detroit is concerned, at least.
There are now a good many piano stores which
handle talking machines. In this case that order
will be reversed. The Max Strasburg Co. will still
be "The Victrola Shop," with more Victrolas than
ever, and an enlargement of the Columbia busi-
ness, and the pianos will be the secondary line.
Tnis does not mean, either, that the pianos handled
will be of a secondary variety. Negotiations now
are in progress for the agency of one of the very
best pianos in.the world. Two or three of leading
piano houses have been after it, but could not land
it. The objections made to them by the manu-
facturers do not apply in the case of the Max
Strasburg Co., however.
Mr. Strasburg's idea of adding a line of pianos
IMPRESSED BY THE VOICE.
came through an experience rather odd in the talk-
ing machine business. In a deal for a $200 Vic-
How Col. Harding Conquered the Hostility of
trola he took in a piano at a valuation of $175 and
African Native Tribes Through Use of the
sold it for $300, which, with Ihe $25 cash he re-
Talking Machine.
ceived, made some profit on the sale of one talking
machine. Before the week ended he had taken
The well-known advertisement picture "His Mas-
in another piano and sold that also, demonstrating ter's Voice" has been as it were humanized in the
the possibilities of a quick turning over of money
heart of Africa. Colonel Harding, in his intended
through such channels.
—and ultimately successful—attempt to ascertain
So straightway he began negotiations for the the sources of the Zambesi, feared the hostility of
first floor of a new building which is to be erected
the native tribes on the way. So he induced Lew-
adjacent to his present quarters, and for a line anika, the native king of Barotzeland, to issue ap-
of the kind of piano necessary to make his busi-
propriate orders to the chieftains subject to him.
ness a success.
He spoke these orders into a talking machine and
Colonel Harding took the records and an instru-
ment along with him. When they came across a
DISPOSES OF McGREAL BUILDING.
chieftain they made him listen to the spoken order.
(Special to The Review.)
These local potentates were decidedly more im-
Milwaukee, Wis., July 30, 1912.
pressed than if their master had appeared in per-
Lawrence McGreal, local Edison jobber, has dis-
son, for here was his disembodied voice, and they
posed of his lease on the. McGreal building at 174-
stayed spellbound, expecting him to step out of the
176 Third street, devastated by fire recently to the •instrument.
Ogden estate, owner of the property, for $25,000.
The lease had ten more years to run. It is rumored
If you are a salesman, tuner or traveler, and
that an Eastern theatrical syndicate, probably the
Shuberts, will lease the property, tear down the desire a position, forward your wants in an ad-
present shell and erect a new theater. It is an vertisement to The Review in space not to ex-
ceed* four lines and it will be inserted free of
excellent center.
charge and replies sent to you.
TALKING MACHINE ENDORSED
By Austrian Government as an Aid In Educa*
tlonal Work—Teachers Have Obtained Good
Results from Using Records as Examples.
The Austrian government has officially indorsed
the value of mechanical sound-reproducing ma-
chines for educational purposes. The "Ministerium
fur Kultus und Unterricht" in Vienna has con-
tributed funds for the publication of a "Neue Ge-
MUSICAL HORN QUITE NOVEL.
sangsschule mit praktischen Biespielen auf dam
Instrument Invented by New York Man Has Grammophon," by Prof. Eugen Fischer, and the
Music Roll on It and Plays Automatically.
Allgemeine 'Musik-Zeitung speaks highly of the
value of the new method. It consists in providing
Something decidedly novel in the way of a records reproducing exercises and songs as sung
musical instrument has been designed by a New by prominent artists. The pupil first listens to these
York man. He concluded that if there were auto-
attentively, then sings along, and finally tries to
matic pianos and organs, there might as w.ell be sing the music alone, as nearly as possible with
an automatic horn. So he took a horn with th<
the same tone-color and phrasing as the original.
general shape of a cornet and set a series of trans-
A number of teachers have attained surprisingly
verse pipes along the main pipe. These transverse gratifying results by this, method.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur
ers, Jobbers and dealers. ;
A Business Essential i
S1.00 the Year
i
Published monthly by
EDWARD LYMAN BILL
l M * Avsnv*
NKW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
43
GETTING BUSINESS IN SUMMER.
The New York Talking Machine Co. Showed
an Increase of 33 1-3 Per Cent, for the First
Six Months of 1912, and Summer Business
Is Keeping Up If Not Adding to the Record.
During a brief chat this week with General Man-
ager G. T. Williams, of the New York Talking
Machine Co., 81 Chambers street, New York, dis-
tributors of Victor machines and records, he said:
"We feel highly elated over the result of summer
trade to date, and so far as that is concerned we
can see no reason why it should not be better for
the balance of the season. Our fiscal year closed
the last of June, and the first six months of this
year show an increase over the first six in 1911 of
•33% per cent. This rate of increase, part of which
was produced during the so-called dull season, is a
little out of the ordinary.
"It would seem to me," continued Mr. Williams,
"that a substantial gain of this nature, in the sum-
mer months and during a Presidential campaign
year, effectually demonstrates that slow business,
because of political unrest, is a myth and purely
imaginative. Personally I do not believe that it
will cause the slightest difference, except possibly
during election month itself. However, our busi-
ness for the year so far is altogether too satisfac-
tory to cause any worry -for the remainder of
1912."
Mr. Williams expressed the opinion that the gain
over 1911 was simply due to the high grade adver-
tising of the Victor Co. and to the first grade prod-
uct which the Victor Co. build. These two es-
sentials, coupled with the New York Talking Ma-
chine Co. spirit of "get out and hustle for busi-
ness," have accomplished marvellous hot weather
results.
TALKING MACHINE POPULARITY.
Pianos More Affected by Automobile Competi-
tion Than Talking Machines, Says a Piano
Merchant Who Talks Most Interestingly.
A piano merchant, in a chat the other day, gave
it as his opinion that the automobile is a real rival
of his product. This information was the outcome
of a question respecting the greater popularity of
talking machines, the low-priced kind in particular,
in the rural districts, in villages and small towns.
Said this gentleman:
"The talking machine hasn't done nearly so much
harm to the piano business as has the automobile.
It is true that plain country folks set great store
by a talking machine. For instance, I spent part
of my vacation fishing a stream miles from a town
in a section where the houses were widely sepa-
rated.
"Within a radius of ten miles there were
perhaps ten or a dozen residents. Four of these
had pianos and four had talking machines, and by
all odds the latter carried off the honors. By in-
vitation neighbors of each of the talking machine
quartet would drive miles to spend an evening lis-
tening to the sort of varied program usually asso-
ciated with the talking machine in rural places.
Campers along the lake were included in these in-
vitations sometimes and usually they accepted.
"I found that the records in each case were about
evenly divided among popular vocal and instru-
mental selections and humorous recitations and
jests of the vaudeville order.
"I never heard of a gathering of the neighbors
to listen to piano playing. This was up in New
York State, and in some of the Western rural
communities the proportion of pianos to talking ma-
chines is less. Nevertheless this doesn't indicate
as much of a slump in the piano market as might
be imagined, for the reason that forty-nine out of
fifty of the talking machine owners wouldn't buy a
piano anyway. Perhaps there is no one in their
family who can play a piano or who cares to learn
to play.
"As matter of fact the sale of pianos in
villages and small towns 'is quite as brisk now as it
ever was, that is, of the less expensive grades.
The talking machine has hindered the growth a
little, but not much."
Victor-Victrola
Try to think of the one
great musical instrument
and your mind instantly
reverts to the Victor-
Victrola. This is so whether
you look at it from a musi-
cal or a business stand-
point.
The Victor-Victrola is
the one instrument above
all others that stands pre-
eminent in the musical
world and in the musical
industry.
Its success has been the
success of the Victor dealers
the world over, and the meas-
ure of success it has attained
is shown in a most strik-
ing manner by the luxurious
salesrooms of Victor dealers
on the principal business
thoroughfares—some of these
establishments selling the
Victor line exclusively and
paying rentals as high as
twenty thousand and thirty
thousand dollars a year.
And the success of the Victor-
Victrola, the u p l i f t i n g of the
talking machine industry to its
position of dignity and power,
has had its effect on the better-
ment of the entire musical trade.
The Victor-Victrola is the
keystone of music trade pros-
perity, and the opportunities for
every dealer are greater today
than ever before. The lower-
priced Victor -Victrolas opened
new avenues of distribution and
greater things are still in store.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner (iramophone Co., Montreal, Canadian
Distributors.
Always use Victor Machines with Victor Records and
Victor Needles—the combination. There is no other way
to get the unequaled Victor tone.
Victor-Victrola IV, $15.
Oak.
Victor-Victrola VIII, $40.
Oak.
Victor-Victrola XVI, $200.
Mahogany or quartered oak.

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