Music Trade Review

Issue: 1912 Vol. 55 N. 5

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10
THE: MUSIC TRADE
REVIEW
STEINWAY & SONS OPEN LOUISVILLE BRANCH AUGUST 15.
Announcement Made to This Effect by Divisional Manager Wells in Cincinnati This Week—
A. W. Scheu Will Have Charge—Piano Tuners to Meet—Manager Roberts Homeward Bound
—Walter Helft Honored—Wurlitzer Advertising—Howard Wurlitzer to Europe—Preparing
for Meeting of Ohio Piano Dealers Association in October—Support of Local Trade Sought—
Manufacturers Promise to Make Liberal Donations but Piano Dealers Are Lukewarm.
(Special to The Review.)
Cincinnati, O., July 30, 1912.
Steinway & Sons will blossom forth with an
independent branch at Louisville on August 15.
Announcement was made late yesterday by Divi-
sional Manager R. E. Wells that a handsome
wareroom had been secured in the building at the
corner of Third and Walnut streets in the Falls
City. This is in an ideal location, and Mr. Wells
believes the store will be a success from the start.
The wareroom will adjoin the storeroom at the
corner, and is known as 302 Walnut street. There
being but two floors in the structure and no ele-
vator, the arrangement of the room is ideal for
piano sales purposes. The store room has a depth
of 85 feet. A. W. Scheu will have charge of the
branch from the start, and he will be aided by
several assistants. This departure of Mr. Scheu
from the Cincinnati headquarters will cause Mr.
Wells to put on several A No. 1 salesmen in this
territory.
The third annual meeting of the National Guild
of Piano Tuners will be held in Cincinnati next
week. President McClellan of the local and Sec-
retary Hughes held a conference yesterday for
the purpose of getting the program into the hands
of printers. At the best this will not be ready
for circulation before the latter part of this week.
This condition is due to Mr. McClellan having
been in Canada on his vacation.
Some of the piano manufacturers in the Cin-
cinnati district have promised to make liberal dona-
tions for entertaining in connection with the an-
nual meeting of the Ohio Piano Dealers' Asso-
ciation, scheduled for October, but few of the
local retailers seem inclined to aid D. F. Summey,
the State secretary, in making the plans. Unless
Mr. Summey gets some help soon he will prob-
ably refuse to lead this one-man entertaining prop-
osition. F. B. Beinkamp is now in Wisconsin. He
is due back next Monday, and it is probable that
he will join with Mr. Summey in cinching the
meeting for this city.
E. E. Roberts, of the Baldwin Co., is evidently
en route home, since he is supposed to have sailed
on the "George Washington" this morning. If all
his plans materialize he will be back on the job
about August 8.
Walter Helft, of the Aeolian Co.'s branch at
Dayton, is said to have been signally honored by
that corporation. From what can be learned here
the company paid the expenses of himself and
Mrs. Helft on a trip to New York City in appre-
ciation of his hustling during the past fiscal year.
It is said that some of the men in this division
are also receiving clumsier envelopes. J. F. Chap-
man, a Cincinnati salesman for the Aeolian Co., is
on his vacation.
James J. McCourt, of the Piano-Player Manu-
facturing Co., leaves in a few days for an eastern
trip in order to make some connections in that
part of the country for the products of his factory.
A rare instance of a member of the trade taking
up half of a newspaper page to advertise, a new
catalog of musical instruments came to the sur-
face here Sunday. The R. Wurlitzer Co. was the
advertiser. The catalog, which was referred to in
last week's Review, contains 282 pages, describes
2,561 separate articles, has 788 illustrations, of
which 67 are colored; the size is 8^x11 inches;
cost $25,000, and was in preparation two years.
Manager Stever, of the Lyric Piano Co., is get-
ting ready for a northern fishing trip.
Rudolph Wurlitzer is back on the job, while his
brother Howard is now en route to Europe. The
latter has been interested in some of the recent
real estate developments about Eighth avenue, but
the entire scheme is of an indefinite nature. It is
simply a step on the part of the Wurlitzer Co. to
get a new location in the event of the Union Depot
project requiring the property now occupied by
that firm. This fact has been mentioned pre-
viously and shows that the Wurlitzers are awake.
FOREIGN TRADE INCREASES.
Imports, $1,653,354,934; Exports, $2,204,322,-
409.
(Special to The Review.)
Washington, D. C, July 26, 1912.
According to a statement of the Bureau of Sta-
tistics the total value of imports into the United
States in the fiscal year which ended on June 30
last was $1,653,354,934, as against $1,527,226,105 for
the fiscal year ended June 30, 1911.
Exports from the United States for the fiscal
year amounted to $2,204,322,409, as against $2,049,-
320,199 for the previous year. The balance of
trade in favor of the United States for the fiscal
year was therefore $550,968,000, as compared with
$522,094,144 in the fiscal year 1911.
Continental Europe in the last fiscal year sent us
$819,585,326 in imports, as compared with $768,167,.
760 in 1911.
The exports in the fiscal year to continental
Europe were $1,341,732,789, as compared witli
$1,308,275,778 in 1911.
The imports from North American countries in
1912 amounted to $334,072,039 and the exports to
$516,837,671. There was a noticeable increase in
the export trade with Asia. It jumped from $85,-
122,428 in 1911 to $117,461,561 in the fiscal year
ended June 30 last. There was also an encourag-
ing increase in the export trade with South
America. It increased from $108,894,894 to $132,-
310,451.
This is a showing that demonstrates the in-
creasing prosperity of the country.
James Courtman, the well known lawyer, sat in his
office one afternoon when his daughter came in to see
him about the purchase of a piano. She said: "Papa, I
have been looking all over town for a piano. I have
tried a number of makes and somehow or other I like
the Bjur Bros, piano, sold by Mr. Hustlingboss. Besides
he has a very nice young man salesman named Jack
Pacemaker, who is the most enthusiastic salesman I ever
saw in my life. He talks nothing but Bjur Bros, pianos.
He says there is no piano like it and I really feel he is
winning me over to this instrument."
"But, my dear," said Mr. Courtman, shaking his
finger at her, "the price—that is quite an important
matter. What is the cost of the piano ? "
"Oh, the price, I am sure you will not object to it,
it is very reasonable."
"Well, I will think it over," remarked Mr. Courtman.
"Suppose you look around a bit more," he said as he
turned back to his desk.
Established
1887
2572-2574 Park Ave., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC
STARR CO.'S BUSINESS DEPARTMENT.
Some Details of the Attractive and Splendidly
Equipped Structure Which Is Devoted Ex-
clusively to the Business End of the Immense
Enterprise Conducted by the Starr Piano
Co. in Richmond, Ind.—Messrs. Gennett De-
signed the Structure with a View of Making
It Thoroughly Modern.
While the development of the business of the
Starr Piano Co. of Richmond, Ind., is undoubtedly
due in the largest possible measure to the musical
and structural values embodied in the pianos made
by this institution, yet it must not be overlooked
that a large measure of the success is due to the
splendid business campaign so systematically con-
ducted and developed which is to be observed in
the sales, promotion and publicity departments of
this progressive house.
In this connection it may be interesting to many
of our readers to gaze upon the headquarters of
the business department of the Starr Piano Co.,
which is installed in an entire building, covering,
roughly speaking, a floor area of 90 x 90 feet, with
Starr Co. Administration Building.
two floors. This structure has been equipped with
a single view of making it a modern, scientific
office building. All modern appliances which will
lessen the cost, and increase the quality of the work
to be performed, are installed.
The force of the administration building num-
bers forty-five, and among them is a goodly batch
of stenographers, whose portraits appear herewith,
the men being too modest to present themselves
for inspection at the present time.
A great deal of the success of any organization
is due to the carefully planned campaigns and well
developed advertising arguments which are gotten
up and sent out from the home office, and in this
connection Advertising Manager Chiles is to be
TRADE
REVIEW
ease with which the enormous volume of business
arising from such an organization is handled can
lie very largely attributed to the Messrs. Gennett
in planning a building so modern and complete.
CONDITIONAL SALE DECISION.
Some Novel Points in Instalment Suit Just De-
cided by Judge Dike in an Interesting
Brooklyn Case.
A decision of exceeding interest to dealers sell-
ing pianos on the instalment plan has just been
handed down by Judge Dike, in the County Court
of Kings County. The details, which we take from
the Furniture World involve some law points worth
noting and digesting.
It appears that a Mrs. Ballay purchased various
articles of household furniture on the instalment
plan under a conditional sale agreement from Isaac
Mason, of Brooklyn, wherein she agreed that Mr.
Mason was to retain title to the goods until the
purchase price was all paid in, and if she should
fail to pay any instalment that he could retake
the furniture. Mrs. Ballay failed to pay some in-
stalments, and, finally, after about three months
had elapsed without anything being paid, Mr.
Mason commenced suit against her in the Munici-
pal Court for the purpose of obtaining a judgment
decreeing that he had a lien on the furniture
for the balance due him, and adjudging that the
same be seized by a city marshal and sold accord-
ing to law to satisfy this lien. He obtained such
a judgment, and the furniture was seized and sold,
and on the sale he bought the same in satisfaction
of his lien.
About six months afterwards Mrs. Ballay com-
menced an action against him pursuant to sections
05 and 66 of the personal property law of this
State for the purpose of regaining the instalments
that she had paid. This action was brought in the
County Court of Kings County, and Mr. Mason's
attorney in this suit was Benj. C. Ribman.
Mrs. Ballay's attorney's contended that the judg-
ment of the Municipal Court was no defense U>
the action, because as soon as Mr. Mason regained
the furniture it became his duty to follow out th:*
provisions of the personal property law. This plea
was a very novel one, in fact, one that had never
been raised in our courts, and if it were sustained
it meant that every house that sold goods on con-
ditional sales would be mulcted for damages in
every instance where they had closed out an ac-
count in the method followed by Mr. Mason. This
method is the one that has been followed by all
of these houses since .the Municipal Court came
into being.
Mr. Ribman argued that the taking of the furni-
ture under the Municipal Court act was entirely
distinct from that under the personal property law,
and that therefore the judgment which Mr. Mason
obtained in the Municipal Court absolutely cut off
Mrs. Ballay from any
claim that she had
against him. It was
quite a task to bring
this point out very
clearly f o r there
were nc precedents
in this State on the
question.
Judge Dike, who
presided, after con-
sidering the case for
s o m e t i m e finally
handed down a de-
cision sustaining Mr.
Ridman's contention
and granting a judg
ment for Mr. Mason
with costs. The im-
portance of this deci-
sion cannot be too
Stenographers Employed by Starr Piano Co.
strongly emphasized,
complimented for his effective work along these
for it has prevented the bringing of many
suits against other houses in the city, thereby sav-
lines.
The Starr Co.'s chain of stores now number ing dealers many hundreds of dollars.
It just as deeply concerns piano dealers doing an
more than thirty, in addition to an unbroken chain
of agencies throughout the entire country, and the instalment business.
11
If a man gave
you a horse and
paid its feed
bill would you
take it?
Why, certainly!
That's the way
the purchaser
feels towards
the
SEEBURG
Art Style, Elec-
tric, Coin-Con-
trolled Piano.
It's a gift and,
besides, like a
horse, it "pulls"
—pulls trade.
See a Seeburg.
J. P. Seeburg Piano Co.
OFFICES:
902-904 Republic Building
State and Adams Streets
FACTORY:
415-421 S. Sangamon Street,
CHICAGO

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