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THE: MUSIC TRADE
REVIEW
45
work out. In Cuba about three export houses
handie the business, with the exception of goods
Made by the Famous House of M. Hohner Is
shipped direct, as is feasible, being so near.
That Pictured on This Page—It Is Being
"The talking machine people went right down to
Stocked This Season by Many
Leading
South America and into Mexico, traveled the vari-
Houses Throughout the Country.
ous countries thoroughly, learned the various peo-
ple, their customs, habits and inclinations and got
What M. Hohner. 11-4.-11 €i E. Sixteenth street,
the business. They kept resident representatives
Xew York, says "is the finest accordeon in the
on the ground all the time, so as not to let any of
market," as a stock instrument, is No. 385, an
it get away from them. Of course, our literature is
Italian model, perfect in lines, details and finish.
printed entirely in Spanish, and this is absolutely The panels and mouldings are genuine rosewood,
necessary, and our records are mostly of native
talent. We know how to pack and ship, are famil-
iar with the customs charges and regulations, and
how to send goods to the best advantage in con-
nection therewith, and this means a whole lot, as
the tyro will soon find out to his sorrow. We also
are fully acquainted with the laws of the different
countries in which we trade as well as the credit
standing of every reputable dealer, and that also
means a whole lot. This took us ten years to ac-
A Member of the Talking Machine Trade Fa-
complish, but it is the only safe and satisfactory
miliar with the Foreign or Export Business
way
to do business in Latin America. You are on
Chats in an Inteesting Vein About How
the ground and your information is always first
Trade Has Been and May Be Developed in
hand.
Latin America—An Example That the Mu-
"As for the Bureau of American Republics in
sical Merchandise Could Follow with Profit.
Washington as a means of supplying commercial
information, I think its purpose is purely political,
A great deal of fugitive information has ap- although a great deal is reported in the newspapers
peared from time to time in various publications about the encouragement of closer mercantile re-
regarding the creation and development of trade lations. It is a talk-fest and nothing else in my
in Latin America. United States consuls and other
opinion. Oh, yes, the going after trade in South
accredited diplomatic representatives are continu-
America is no small undertaking. It is a com-
ally deploring the apparent lack of interest dis-
plex and complicated affair, since Americans are so
played by manufacturers and merchants in the far behind in the race as compared with other na-
splendid trade opportunities offered in the coun- tions. The Germans, English, Italians and French,
tries in the southern hemisphere. European gov- ;n the order named, have been cultivating that
ernments do not hesitate to aver that South Amer- .yreat market for years, and we will have no
ica is the greatest uncut melon in the commercial picnic in prying them loose."
world and are making every effort to be there
"with both feet" when the feast is in progress.
triple veneered, of superior construction, elegant
It is a well-known fact that the American trade
in appearance and exceptionally handsome. It has
HARP STRINGS IN DEMAND.
as a body seem indifferent to the golden oppor-
LM keys, \'2 bases, four sets of reeds, mother of
tunities of this great market. Whether a change
pearl buttons, with inlaid white ebony and holly.
The outlouk tor tall business is exceptionally
will come over the spirit of their dreams remains
The corners are securely fastened together with
good with Chas. H. Ditson & Co., 8, 10, 12 East
to be seen. However that may be, when a manu-
German silver brackets. The bellows has 16 folds
Thirty-fourth street, Xew York. Some of their
facturer, for example, has an idea he would like
and it has a wonderful tone. As Mr. Hohner re-
specialties are having heavy sales, notably among
to "break" into the South American market with
marked, "it is built as carefully as a piano."
them several lines of strings sought after by pro-
his product and looks around for a beginning, he
fessional players in all parts of the country. An-
finds he is up against it. There is no reliable
WHAT TO DO IN SEASICKNESS.
other string line which has a great sale with the
source of information at hand, and the more in-
Ditson houses is their line of harp strings, made
"My husband is particularly liable to seasick-
quiries he makes in that direction the more mysti-
by one of the most prominent manufacturers of
ness, captain," remarked a lady passenger. "Could 1
fied he becomes, unless he has unusual connec-
the world. They are carefully gauged and are al- you tell him what to do in case of an attack?"
tions.
ways fresh. Particular interest is also paid to the
" 'Tain't necessary, mum," replied the captain.
A case in point occurred this week, and The gauging.
"He'll
do it."'
Review sought the advice and assistance of a gen-
tleman long familiar with the foreign or export
department of a leading talking machine manufac-
turer, who said, in reply to many inquiries:
"Well, I'll tell you there is no special source of
information to be reached worth a hill of beans
outside of concerns which have followed the line
for years and know the quicksands on sight.
Houses of this description have expended large
amounts' of money in gaining their footing and
they are not disposed to subject themselves to the
tapping process. It is true Americans have neg-
lected this great market, but the talking machine
manufacturers are among the exceptions. They
Manufactured from the highest grades of materials by men who consider string
have had their experience and paid for it royally.
making an art; men whose very lifetime is wrapped in good string making. It
The export houses are important factors, of
is impossible to produce better strings.
which over 300 exist in New York. Of course,
unless you get into the right hands you are wast-
Schindler Strings are packed in artistic lithographed boxes for securing the best
ing both time and money. For example, should
class of trade.
you wish to open up a market for your goods in a
Prices are quite reasonable-—many consider them too low for the high quality.
certain country, every last one of them will say, on
inquiry, they know every native merchant there and
Sample strings and quotations sent by return post to members of the jobbing trade.
can sell your stuff anywhere you desire. Now, as
a matter of fact, one of the largest capitalized ex-
porting concerns in this city, with unlimited
means, may not be able to place an order in Vene-
Jamaica Plain District
-
BOSTON, MASS.
zuela, but in Brazil they practically control the sit-
uation. Another chap, with only desk room, buys
everything for another country because he is the
representative here of a powerful religious order
theTe, and he does a million dollars worth of busi-
ness yearly. Even the Standard Oil Co., when
they receive an order for gasoline, petroleum or
any of their products from that section, have the
order go through him, So you see how things
the Middle West—well known to the trade, will adopt
strenuous tactics in calling on the dealers for or-
ders. One of these concerns has always been among
the most progressive in the country, and its course
and methods have attracted the attention of com-
petitors. The old, conservative firms are satisfied
with their own way of selling goods and will make
no change. In other words, if dealers are not dis-
posed to buy their goods on the terms which have
been in vogue for thirty or more years, that is their
privilege. The three younger houses in question
are 'going after trade,' according to the new rule;
or, rather, following the policy of the one firm
mentioned which has been so successful. Just what
is the practice referred to is known as the 'still
hunt' on prices and special inducements. There
will be a lively time from now on."
A POPULAR ACCORDEON STYLE.
DEVELOPING EXPORT TRADE.
SCHINDLER
Schindler Made-In-America Gut Wound Strings
H. SCHINDLER & CO.
STRINGS