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Music Trade Review

Issue: 1911 Vol. 53 N. 14 - Page 1

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Music Trade Review -- © mbsi.org, arcade-museum.com
-- digitized with support from namm.org
JBUCLIRRARY!
FIFTY SIX PAGES
THE
MUJIC TIRADE
VOL.
LIII. No. 14
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Oct. 7, 1911
slN
%.
Mr. Dealer asked
"What are the advantages of your Milton 'Invisible' Player? This particular Style 12, for instance."
Mr. Kayton replied
"Milton 'Invisible' Players contain the best player action made, combined with a piano of established reputa-
tion. Style 12 differs on account of the entire player action being mahogany finished in the mahogany case and
oak finished in the oak case, and when you open up this piano it has that finished look which is not found in
any other player, except the highest grades. Besides, it contains the Tempometer, which permits the performer
to use his own individuality in the playing. Furthermore, the case is so artistic that nothing on your floors will
equal it for appearance."
Mr. Dealer asked
"You say that the player action used in the Milton 'Invisible' Player is the best made. Why?"
Mr. Kaylon replied
"Because it will stand up. It will give you no trouble after you once sell it, like a great many other actions that
are manufactured, and you don't have to pay a man's railroad fare and other expenses to repair it. After you
once sell a Milton 'Invisible' Player it stays sold, besides selling other Miltons for you."
Mr. Dealer asked
"In addition to this new handsome catalog, what other advertising matter do you furnish?"
Mr. Kay ton replied
"We have all sorts of advertising matter that helps the dealer—circulars, folders, newspaper cuts, salesmen's
photo books. We have our own advertising department, who are always ready to co-operate with our dealers
by giving suggestions and preparing special ads if desired."
Mr. Dealer asked
"If I take the Milton agency, how many pianos and players would I have to guarantee for my territory?"
. . -,
,. ,
Mr. Kayton replied
t o ta k e
"None. We have implicit confidence in our goods. If we sell you a sample or two, we are perfectly willing
the chance of our goods outselling the other fellow's. If they don't you will not have to carry them—
and if they do you will want us just as much as we •want you."
The above conversation took place in President Kay ton's office a few months ago, and this dealer is
now one of the many Milton enthusiasts.
Any dealer can make a success of the Milton. YOU CAN'T LOSE. - W E TAKE THE CHANCE. -
Order a sample, and if it is not as represented return it to us.
MILTON PIANO COMPANY
A. H. KAYTON, President
12th AVENUE AND 55th STREET
NEW YORK

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