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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff :
, GLAD. HENDERSON,
GEO. B. KELLER,
J. TIMPE,
AUGUST
i A. J. NlCKLIN,
BOSTON OFFICE:
B. BRITTAIN WILSON,
W M . B. WHITE,
W. H. DYKES,
L. E, BOWEHS.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 37 South Wabash Ave.
Telephone, Central 414.
Telephone, Main 6950.
Room 806.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
JOHN II. WILSON, 324 Washington St.
R. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CLYDE JENNINGS
S. H. GRAY, 88 First Street.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE, MD.i A. ROBERT FRENCH.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
VV. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Enteted at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Can-
,ada. $3.51); all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite reading
.matter. $75.00.
REMITTANCES,
in other than currency forms, should be made payable to Edward
K.mati Bill.
6 A A I I A | |
3vl
An important feature of this publication is a complete sec-
i j o n devoted to the interests of music publishers and dealers.
JIIIll
allU
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning, reg-
ulating and repairing of pianos and player-pianos are
p
d e a l t with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal. . .Charleston Exposition, 1902
Diploma. ...Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES NUMBERS 4677 and 467S GRAMERCY
Connecting a l l Departments.
Cable address : "Elbill, N e w York."
REVIEW
All of this work will have an effect, because when men get
together for the accomplishment of better things it is certain that
they will win more than if they worked along individual lines.
We have seen how a great many papers throughout the coun-
try refused to accept coupon-guessing contest advertising from
piano houses, and while the papers lost temporarily a certain busi-
ness they have more than made it up in other directions.
While discussing questionable advertising, a well-known mem-
ber of the music trade remarked: "I am of the opinion that clean
papers in any line will secure more and more business as time rolls
on and I am satisfied that men are going to be more particular about
their associates in the advertising pages of trade papers.
"I consider that my advertisement if placed directly adjoining
a man who has been held up by a notorious music trade editor is
not worth as much to me as if placed elsewhere.
"You ask why? I will tell you-
"In the first place, I consider the advertisement valueless to
him for readers will figure that the man paid for the space not in
a legitimate manner, but he paid to make himself immune from
attack. Therefore, whether the paper praises or denounces his
wares it has precisely the same value, and if my product is placed
in juxtaposition to the product of a man who has paid tribute to
mercenary journalism, then readers are apt to place me in the same
class—hence my advertising has a decreased value.
"I have contracts now running, but you can depend upon it that
when the New Year dawns there will be a complete remodelling of
my advertising system.
"I for one do not propose to stay in a publication which de-
nounces the honorable work of other piano manufacturers.
"The time has come, according to my belief, when men should
take a definite stand for the protection of their own interests.
"If the members of this trade continue to support abusive jour-
nalism then they are helping to keep alive an institution which is
constantly seeking to undermine them.
"Now, if anyone can argue me into the belief that it is plain
ordinary horse sense to continue such a policy, then I am open to
conviction."
USINESS conditions throughout the United States during the
past week have been most encouraging—in fact in many in-
NEW YORK, OCTOBER 7, 1911
stances surprisingly good. The only thing lacking for a continuous
upturn is the reassurance of business men by the Government that
the continued and unnecessary talk of attacks upon corporations
will cease. The public mind is at present in a state of unrest and
EDITORIAL
Government officers should do what is in their power to relieve the
tension that is everywhere felt. This should be done in no uncer-
HERE are changes constantly going on in the advertising field, tain way for the suspense is costing the business men of the country
and The Association of National Advertising Managers is large sums of money.
The commercial authorities report that New York and Chicago
inaugurating a movement for better things in advertising.
were
the only gloomy spots in the country last week, for from
The officers believe that the majority of publishers of news-
nearly
all other distributing centers for merchandise came reports
papers, trade papers and magazines are desirous of eliminating
of
fair
increases in the interest shown by retailers in the various
abuses and evils as rapidly as the evils are definitely known and
lines
of
goods. New England, as represented by Boston, had felt
practical means are found for getting rid of them. In other words,
a
considerable
improvement in its important lines. Philadelphia
they are out gunning for advertising evils. The president of the
noted
an
advance.
Baltimore, which has had a temporary setback,
association, O. C. Hearn, says: "I wonder how many of the high-
was
again
busy
and
cheerful. The Pacific Coast cities are pros-
class business concerns whose statements appear in questionable
company realize that their business reputation suffers a smirch by perous, Los Angeles boasting of a particularly good fruit season
brushing against the unclean neighbor in the volumes of the indis- just closed, which has netted an increase of $22,000,000 in receipts,
and the northern' coast cities reporting an unprecedented Oriental
criminating periodical.
"There can be no possible doubt that all statements in all ad- demand for wheat and flour, the production of which in the coast
vertisements of the present day are subjected to a certain discount States has this year broken records.
From Minneapolis and St. Paul comes news that business con-
on the part of the reading public on account of the deceptive state-
ments and flagrant lies they have detected in a certain portion of ditions are brightening in the Northwest, as shown by the volume
of trade, good collections, and mercantile demand for money. The
them."
Mr. Hearn then goes on and makes a strong and well-planned mid-West is moving along without any particular change. Retail
argument showing the value of clean advertising not only to the and wholesale trade is better in the Southwest.
Bank clearings pretty well bear out the mercantile agencies*
papers, but to the public and to the best class of advertisers as well.
There is no question but that advertising is being considered reports of business in the centers of distribution. Boston's ex-
more carefully to-day than ever before, and men are more watchful changes of checks totaled nearly 2 per cent, more than last year,
of their neighbors in the advertising columns of publications than Philadelphia's 4 ^ per cent, more, Baltimore's 8.7 per cent, more,
St. Louis's 5 per cent, more, and New Orlean's 13.1 per cent. more.
formerly.
Chicago's
exchanges were nearly 3 per cent. less. New York's
A number of papers will draw the line very rigidly and will
large
increase
of 2 4 ^ per cent, is accounted for by stock market
not admit in their columns advertising which smacks of sensational-
operations.
ism or uncleanliness.
T
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