Music Trade Review

Issue: 1907 Vol. 45 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
fflJJIC TIRADE
VOL. X L V . No. 4 .
Published Every Saturday by Edward Lyman Bill at 1 Madison AYC, New York, July 27, 1907
GREAT CALL FOR PIPE ORGANS.
Demand for These Instruments Never as Great
as Now-—One House Has Orders for Over
100 Costing a Large Sum.
"Never has the pipe organ manufacturing busi-
ness been in better condition than now," said
a famous builder to The Review this week. "As
a matter of fact our factory could not accept an-
other order for a church or large size instru-
ment that could be delivered until after the first
of the year. We would not care to have this
known in connection -with our name, as our com-
petitors would make the most of this knowledge
to our detriment.
"Here is the June list of organs now in the
process of building at the factory (which is fur-
nished agents for their special use) and these
instruments are over a hundred in number, and
none to cost less than $1,400, some running up to
fully $20,000. These are all to go into churches.
The list of organs in private residences and
the home of the average well-to-do man, compiled
for the same purpose, is one of great length,
and we are turning them out as rapidly as our
facilities—the best in the country, we believe—
will permit.
"Oh, no, the organ trade is not diminishing.
It seems to be on the increase; that is, for high
price instruments.
FOREIGN TRADE COMPLAINT.
Prejudice
Against
Methods
Employed
American Exporters.
by
(Special to The Review.)
Washington, D. C, July 23, 1907.
Writing to the Department of Commerce and
Labor, Consul R. E. Mansfield, of Lucerne,
Switzerland, reports on American methods of
soliciting trade in foreign countries as follows:
Comments made in reports from this consulate
on the practiee indulged in by many American
manufacturers and exporters of sending catalogs
printed in English to prospective customers in
foreign countries may be emphasized by a recent
incident in this office. This consulate supplied
an American manufacturer with a list of names
of importers in the district. The firms whose
names were given received by mail catalogs de-
scriptive of the articles produced by the manu-
facturer. On each package of the printed mat-
ter sent, which was of no value to the persons
receiving it, there was penalty postage amount-
ing to $1.06. The circumstance, instead of en-
couraging business or even interesting the pros-
pective purchaser, created a bad impression upon
the mind of the importer, adding to the prejudice
existing already against the methods employed
by American exporters in soliciting foreign
trade.
This incident may be considered of minor.im-
portance to American exporters, but when taken
into consideration with other circumstances of a
similar character, and the further fact that con-
tinental business rivals in every branch of trade
and industry are keenly alive to the importance
of preventing an American invasion of Euro-
pean markets, it is worthy of serious thought.
There exists a feeling of universal opposition to
American commerce in Europe; there is com-
bined opposition, and every pretext is seized
upon by manufacturers to prejudice buyers
against transatlantic trade. Methods of so-
liciting, unsatisfactory packing, differences in
the systems of weights and measures, and
short-time credits are all used as arguments
with purchasers to influence them against plac-
ing orders with American houses. European
merchants are conservative, and in considering
the question of foreign commerce the customs
prevailing in the country and the class of com-
petition to be met must be taken into account.
KRELL=FRENOU;0. OFFICERS.
Old
Board Elected—Good Annual Report-
Regular Dividend Declared.
(Special to The Review.)
New Castle, Ind., July 22, 1907.
The stockholders of the Krell-Prench Piano
Co. held their annual meeting at the offices of
the company in this city on Monday, when the
old board of directors and officers were re-elected.
The officers are: Jesse French, president; Otto
Bollman, vice-president; O. K. Houck, second
vice-president; Guy Stanley, secretary; H. E.
French, treasurer and general manager. Board
of directors, Jesse French, Sr., Otto Bollman,
Jesse French, Jr., O. K. Houck, Henry Dreher,
H. E. French, J. F. Houck, Olney Davies, E. E.
Forbes, Charles W. Brainerd, Guy Stanley.
The annual report submitted to the board was
of a most encouraging nature, and afforded the
greatest satisfaction to those present. At this
meeting the ninth regular semi-annual preferred
dividend was declared payable at once.
THE TIJWEJXT'CHIP UP."
The Secretary of the National Association of
Piano Dealers Issues Call for Contributions
to Freight Bureau.
In accordance with the resolution passed at
the Chicago convention of the National Associa-
tion of Piano Dealers of America, Secretary
Charles R. Putnam has issued a call on the mem-
bership for contributions of $5 or more each for
the support of the freight bureau. It is a well-
known fact that this branch of the association
work is of the greatest importance, and it is
hoped every member will respond to the call
promptly. Mr. Putnam's appeal is as follows:
To the Members of the National Association of
Piano Dealers of America—By instructions of the
convention recently held in Chicago, being duly
assembled, I am instructed to call your attention
to the following resolution, which was unani-
mously adopted:
"Whereas, The attitude of the railroad com-
panies, in discriminating both in rates and classi-
fications on pianos and organs, unjustly extorts
hundreds of thousands of dollars annually from
the shippers of pianos and organs; and,
"Whereas, We feel that capable, vigorous and
immediate action on the part of the members of
the association will result, in the establishment
of correct rates and classifications; and,
SINGLE COPIES. 10 CENTS.
$8.00 PER VEAR.
"Whereas further, To systematically and thor-
oughly carry out this work a large sum of money
is necessary, therefore, be it
"Resolved, That this association demands a
contribution of $5 from each active member,
payable promptly, and from the larger dealers
a more substantial contribution—and that all
sums when collected shall be placed to the credit
of the freight bureau of the association, to be
disbursed on properly certified vouchers when
ordered and approved by the executive com-
mittee."
"Many of the members present cheerfully vol-
unteered to pay as much as $25 for the main-
tenance of our freight bureau. The general idea,
however, was not to ask very large contributions,
believing that a payment of $5 from every mem-
ber and from large shippers a contribution of
$10 to $25 would yield a sufficient revenue for
this year, but on this basis every member should
pay the $5, as the money is needed immediately,
and you are requested to send me check for $5
as soon after receiving this as you can con-
veniently do so. If you wish to add to the sum,
just send as much more than $5 as you feel dis-
posed; but, at any rate, send the $5 by next mail.
In addition to the fact that your rates will be
maintained, if not lowered, this is a very small
investment on the part of every dealer in the
United States to secure such great returns. Full
information as to what may be expected in that
will be found in the papers of freight despatch
and freight tariff reduction, to which your at-
tention is directed, and you can read copies of it
in the trade press.
In addition to this work, the freight bureau
will advise you on any matters which you wish
to know, and if you will send in your freight ex-
pense bills to our freight bureau, the same will
be gladly examined and any overcharges will be
indorsed thereon so that you can make demand
upon your railroad companies and get the
amount refunded. Our freight bureau is at your
service, will save the members of the association
thousands and thousands of dollars every year,
if they will only take advantage of it.
About freight business write to Mr. T. C.
Moore, N. A. of P. D., freight manager, New
York Life Building, Chicago. Send check to the
undersigned.
Yours very respectfully,
C. R. PUTNAM, Secretary.
120 Boyston street, Boston, Mass.
ORDERS FOR KIMBALL PIPE ORGANS.
Orton Bros., the well-known dealers of Ana-
conda, Mont., have closed a contract for a new
pipe organ for a church of the Baptist denomi-
nation in that city. The instrument will be
made by the W. W. Kimball Co. at a cost about
$4,000, and will be placed in the church by No-
vember 1. Orton Bros, have also placed a pipe
organ of the same make in the First Presby-
terian Church. Orton Bros., whose store, which
is located at 213-15 North Main street, have sold
many pianos and organs of the Kimball make,
and are steadily enlarging their business in
these instruments.
A music store has been opened in Milton, Pa.,
by Selleck & Snyder. .
. .
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GEO. B. KELLER,
W. H. DYKES,
P. H. THOMPSON.
EMILIE FRANCES BAUER,
L. E. BOWERS, B. BRITTAIN WILSON, WM. B. WHITE, L. J. CHAMBERLIN, A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ERNEST L. WAITT, 278A Tremont St
PHILADELPHIA :
R. W. KAUFFMAN.
A. W. SHAW.
SAN FRANCISCO:
CHAS. N. VAN BUREN.
S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUGII-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Basinghall St., E. C.
LESS number of men connected with the music trade industry
are booked for Europe than before for quite a number of
years. There are, of course, a number who invariably take the
rest and pleasure which comes through jaunts in Europe. There
are, however, a good many who believe that trade is going to begin
early in the fall and they wish to be at the wheel of the business
craft in order to get the most out of favorable business breezes.
Talking with a well-known member of the trade the other day,
he stated: "I believe that we are going to have a splendid fall
business. It seems to me that many of the matters which have per-
plexed our people early in the season are removed from the stage
of business doubts and while crop reports are not perhaps up to
former years yet there is every indication that the yield will be fair
and that prices will be above the average, so that the farmers them-
selves will receive more for their various crops than in former years.
I am going ahead preparing stock for the fall trade. We have been
caught every year with a shortage of pianos in the early fall and I
do not propose that the same conditions will exist this year."
A
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York*
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman KUL
Directory ol Piano
The directory of piano manufacturing firms and corporations
"
found on another page will be of great value, as a reference
Mmnlaetnrtri
f o l . dealers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition 1902
Diploma.Pan American Exposition, 1901 Gold Medal.. . S t Louis Exposition, 1904
Gold Medal. .. .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 1745 and 1761 GRAMERCY
Connecting all Departments.
Cable address: "Elblll New York."
NEW YORK, JULY 27, 1907
EDITORIAL
W
ITH the coming- of midsummer and the greater or less in-
terruption of business caused by the vacation season, there
is less engrossing- attention being- given to the active marketing of
goods, and business houses are, as a rule, content to take care of
current trade without special efforts being put forth to extend that
trade. Occasionally our attention is called to large piano advertise-
ments appearing in the columns of local papers during the summer,
for there are many dealers who believe that it pays to advertise
when advertising will be noticed on account of the non-participation
of the many. Certainly extra advertising in the summer months
gets a prominent position in the columns of publications. Whether,
however, it has the same effect as it does during the period when
the buying fever is on is a subject on which many minds differ and
certainly the merchant who keeps pounding away at business in
season and out is the one who succeeds.
M
REVIEW
ANUFACTURING is keeping up fairly well during the sum-
mer. There are, however, some plants the owners of which
take advantage of the summer months to make good the wear and
tear resulting from the heavy pressure under which they may have
been operating during the busy period. Some of them, too, are
availing themselves of the opportunity of making improvements and
there are many cases in which there will be enlargements of plants
and addition of new machinery. Many of the factories have un-
executed orders on their books and there is little disposition to dis-
turb their present producing facilities. Some, however, are going
right ahead during the heated period piling up pianos so they will
have sufficient stock in reserve to meet the demands of the early
fall trade. There has been a decided improvement in the financial
market and more of an optimistic tone on the part of the trade.
The summer weather has been decidedly favorable for the crops
and induces hopeful view's in regard to the results of the harvest,
notwithstanding the fact that some sections will have to accept a
yield less that of recent exceptionally good years. There is, how-
ever, an improved feeling which denotes a greater business confi-
dence in the fall trade.
J
UST as predicted by The Review, John Wanamakef proposes
to use the Schomacker piano as a mail order instrument. His
initial advertisement clearly defines his policy regarding the Scho-
macker, and the question is: what effect will this new move by
Wanamaker have upon some of the other instruments which he
handles. One thing seems reasonably certain, and that is: decided
emphasis will be placed upon the piano owned solely by the great
merchant.
Presumably the Schomacker will be largely advertised and to-
day Mr. Wanamaker offers to sell the Schomacker to any purchaser
in any part of the country on the instalment plan with the Wana-
maker guarantee behind every piano. Thus territorial lines are
clearly eliminated and Wanamaker enters the field as a piano manu-
facturer controlling absolutely an old-established business and is a
free lance so far as territorial lines are concerned. There is a breezi-
ness and piquancy about the first advertisement of Wanamaker
which shows that he doesn't propose to enter into the business in
any half-hearted way. Presumably we shall hear more about the
Schomacker in one year under Wanamaker than we have in the
past twenty-five under the old regime.
W
ANAMAKER said in his advertisement appearing recently
in the Philadelphia papers and quoted in The Review of
last week: "And we shall make fair prices and terms to suit the
individual wants of customers at a distance just as we do for our
patrons in Philadelphia, so that if hereafter people buy Thump
Boxes, made by apprentice labor in the Eastern sweat shops, or
Stockyard pianos that are made by the mile and cut off into lengths
like sausages, in the West, it will not be for lack of opportunity to
buy real pianos that have borne the seal of satisfactory service for
sixty-nine years, and that bear also the warranty of the house of
John Wanamaker, which, like a Bank of England note, is current
in any part of the world."
Pianos of the "Thump box" variety of the East and West are
hit heavily by Wanamaker, and according to the advertisement he
does not intend that the Schomacker shall supplant any of the pianos
which he is at present exploiting. It would not be surprising if
Wanamaker develops an enormous mail order business for the
Schomacker piano, and, if he does, will not his success stimulate
others along similar lines?
This mail order business may develop into great proportions
under proper nurturing.
M
ORE of the high grade piano manufacturers are constantly
swinging into line and are publishing the figures broadcast
at which their instruments may be purchased at retail. If year by
year the number of men who believe that this policy is the real key
to the one price question will demonstrate their belief by adopting
it, it will be presumed that their action will influence others so that
after a while the whole trade will swing around to one price, and
that by the manufacturer.
R. T. Cassell, of Denver, had some good things to say in his
convention contribution which are well worthy of repeating. Mr.
Cassell stated to the dealers who were assembled at Chicago:
"When we say one price, we do not mean the kind you read
about and that some of our members boast about and advertise
about—you know the kind, where a sucking babe can buy as

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.