Music Trade Review

X,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FORTY=EIGHT PAGES,
THE
REVIEW
ffUSIC TFADE
VOL. XLV. No. 4.
Published Every Satwday by Edward Lyman Bm at I Madison Aye., New York, July 27, 1907.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
An Extra Profit Without Extrst Cost
The piano dealer who puts in a stock of
Columbia Records is only applying in the music
trade the thrifty methods of the farmer who plants
pumpkins between the corn rows. Corn is the
main crop. It has to be tended and cultivated
carefully until it is laid by. But the pumpkins
just take care of themselves. It's an extra crop
without extra cost.
Carrying a stock of Columbia Disc and
Cylinder Records with your pianos is a parallel
case. It's an extra profit without extra cost.
You pay no more store rent and no more clerk
hire when you put in Columbia Records—and
you make a larger percentage of profit on them
than you do on pianos.
They sell all the year round. They are
always in demand.
They attract people to your store who other-
wise would never know you.
Every music lover who buys Columbia
Records is a possible piano purchaser.
And you don't have to fuss with any other
kind—Columbia Disc and Cylinder Records fit all
machines.
The Columbia Graphophone is the only talk-
ing machine which really ranks with high-class
musical instruments. Columbia Records are the
only records which, in their perfect reproduction
of musical composition, in tone, time and tune,
can rank with the best orchestral and vocal
interpretations.
They are absolutely free from the harsh,
scratchy noises made by inferior records.
Write a note to your jobber. If he does
not handle Columbia goods write to us.
Columbia Phonograph Co., Gen'l
Tribune Building, New York
GRAND PRIX. PARIS. 1900
GRAND PRIZE. MILAN, 1906
DOUBLE GRAND PRIZE, ST. LOUIS, 1904
Stores in all Principal Cities
Dealers wanted wherever we are not now
represented
Columbia Records in the Music Store