Atari Coin Connection

Issue: Vol 4 Num 06 - 1980 June

4-Player Football Limited Edition
Plans are now underway for the
release in August of a limited edition
version of last season's highly sue-
cessful Atari·4-Player Football™.
Timed to coincide with the begin-
ning of the 1980 football season, the
new release offers the opportunity
to again take full advantage of the
excitement and tie-in possibilities of
what promises to be one of the big-
gest seasons yet.
Ata1'1 4-Player Football is the
ultimate in video sports simulation.
It is the world's only 2 or 4 player
video football attraction. It is also
''team' ' football. For the first time 2
players can play cooperatively
against an opposing 2-man squad in
the 4-player mode.
Production on this Special Edition
will be limited, so place your orders
early with your Atari distributor.
Customer Service
I
Monte Carlo

I
To provide the required additional
support for the monitor tray in first
run Monte Carlo cabinets, please
perform the fallowing:
I
f
'
r
Arcade Location
School's out and leisure time's in.
June is an opportune month to in-
itiate a membership club. Players
can purchase numbered club cards
for a minimal fee. Each week, mem-
bers receive specific discounts on
games. You can also give away
weekly prizes by drawing member-
ship card numbers and posting the
winning number in your location.
(Atari logo, ASTEROIDS™ T-shirts,
and other Atari promotional items
are available through your Atari
distributor.)
NOTE: Club members should
complete a form which you can use
for a mailing list to announce new
games or special promotions.
Street Location
For those of you who repair your
own games, here is a helpful hint
from our Customer Service Tech-
nical Support Group:
When you come across a technical
problem and call Atari for assis-
tance, please have the game manual
with you. Oftentimes the answer is
in the manual and we can help you
find it. Then you can ref er to the
manual if the problem reoccurs.
Now is a good time to go through
I TECHNICAL TIP
Promotions
for Profits
--- ·1 y,
-
1. Drill (6) 5/ 16 dia. holes in loca-
tions shown.
2. Install (3) 18½ '' x 3 /4' ' x 3 /4 ''
wood supports with (6) ¼ / 20 x
2 3 /4'' carriage bolts with washers
as shown.
If the wood supports are already
installed, drill 6 holes and install
the bolts as above.
your manuals and see which ones
you need. Manuals may be purchas-
ed from your Atari distributor.
Reminder: Atari's California toll
free Tele-Help™ number is (800)
538-1611. (Callers within California
and Canada use (408) 745-2900.)
Atari's New Jersey toll free Tele-
Help™ number is (800) 526-3849.
(Callers within New Jersey and
Canada use (201) 469-5993.)
Take advantage of the summer
months to attract people to play the
new generation of games. Free game
or discount coupons can be awarded
to people who achieve a specified
score on bowling or miniature golf
in these types of locations. In
almost any type of location, free
game give-aways will invite people
to try a game at least once and in
many cases it could be the beginn-
ing of a ''devoted'' player.
Shane Breaks Named Atari
International Marketing Director
Shane Breaks has been appointed
to the newly created position of In-
ternational Marketing Director for
the Coin-Operated Games Division of
Atari, Inc., according to Gene
Lipkin, President of the division.
In his new post, Mr. Breaks will
be responsible for all overseas sales
of Atari products.
Mr. Breaks will be headquarted in
Tipperary, Ireland, and will also
maintain a residence in Sunnyvale,
California.
Mr. Breaks has been involved in
the coin operated amusement in-
dustry since 1964. He served as
Vice President and General Manager
for Streets Automatic Machine Co.,
Ltd., London for many years. In
1975 he was brought to the United
States by Rowe International to
direct the company's game purchas-
ing function for domestic markets.
Since 1977 he has worked for R.H.
Belam Export, Inc., New York,
recently serving as a Vice President
for the firm.
Sue Elliott, Atari's International
Sales Manager will report to Mr.
Breaks and will continue to coor-
dinate all international sales at
Atari factories in the U.S.

Asteroids... Profit Triple Threat
(continued)
Asteroids Upright is ideal for
game centers and many types of
larger street locations.
Asteroids Cocktail is a new design
for use in lounges and restaurants.
Features include a 15'' Quadra-
Scan'™ display system with an im-
age that ''flip-flops'' for two-player
action; 3/16'' tempered glass table
top, quick-release hinged table top
and control panel for easy service
accessibility, and heavy 'duty legs
that adjust the height from 21½'' to
27 7 /8''. Required floor space is
only 6 square feet.
Asteroids Cabaret'™ is designed
especially for more sophisticated
environments and locations where
space is lirn.ited such as restaurants,
diners, lounges, retail stores, super-
markets, offices, recreation and
transportation centers, medical and
educational facilities, to name just a
few. Required floor space is a mini
four square feet. Features include
contemporary, eye-appealing visual
design, lightweight construction for
easy mobility, two mech coin door,
and QuadraScan display system.
All three versions off er the same
features that have made Asteroids
the number one game in the world
-1 or 2 player rapid fire space ac-
tion, optional ''hyperspace'' fea-
ture, bonus scoring, new personal
high score table and a wide variety
of operator adjustable options.
All three Asteroids are available
no1.v from your Atari distributoP.
Fred Gerson
Appointed
Atari Vice-President of Finance
Fred Gerson has been named as
Vice President, Finance for the
Coin-Operated Games Division of
Atari, Inc., according to Gene
Lipkin, President of the division.
Prior to joining Atari, Mr. Gerson
worked for the past several years
for Arthur Young and Company
both in New York and in San Jose,
California, where he served as an
Audit Manager.
~A:r. Gerson holds a B .A. degree in
Economics from Brooklyn College
and an MBA degree in Accounting
from New York University.
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, CalHornia 94086
'
0
A Warner Communications Company
New York
Premium
Incentive
Show
Imagine the world's largest de-
partment store: four floors packed
with every premiu.m product im-
aginable! Everything from air travel
programs to mopeds to watches.
Frisbee and cooking demonstra-
tions, models showing excercise
equipment, and even Wonder
Woman handing out brochure pack-
ages. Manufacturers and distri-
butors everywhere trying to stimu-
late buyers' interest in their pro-
ducts for use as premium and in-
centive items. This best describes
the PREMIUM INCENTIVE SHOW
that was held in New York City on
May 5th thru 8th.
Atari was in the middle of all of
this activity, probably creating
more excitement than,g3,ny other ex-
hibit, in an effort to broaden the
potential market for our games and
to help promote the positive image
of our industry.
We shared a booth with Atari's
Consumer Games Division during
the show. Each day we saw many
new faces, along with the people
who came by faithfully every day of
the show to play ATARI SOCCER'™,
FOOTBALL'™, and ASTEROIDS'™.
Atari hopes to show coin-operated
games at more consumer and other
trade oriented shows in the future.
In this way we will promote more
awareness of coin-operated games
and help develop new markets for
our products.
-
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317

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