Atari Coin Connection

Issue: Vol 4 Num 07 - 1980 July

Atari Co-Sponsors
Benefit for Youth
In conjunction with the San Jose
(California) Parks & Recreation
Department and San Jose Youth
Commission, Atari co-sponsored a
game arcade as a fund-raising event
to benefit area youth programs. The
game arcade was set up at the an-
nual Tapestry in Talent 4th of July
Festival sponsored by the City of
San Jose. It is estimated that more
than 1,000,000 people attended the
three-day event, which featured a
wide variety of crafts, food booths
and entertainment.
A large store in the festival area
was donated by a local businessman
for the arcade. Nineteen Atari
games, including ten of the popular
ASTEROIDS™, were placed in the
building. The Atari Graphics De-
partment made large colorful signs
for the storefront, and game posters
were used to decorate the interior.
Parks & Recreation personnel man-
ned the arcade, and Atari techni-
cians took shifts to insure that the
games remained in top working
order for maximum profit. Pizza
Time Theatre offered the use of a
dollar bill changer.
In addition to proceeds from
game play, Atari T-shirts, belt
buckles, key chains, and posters
were sold to enthusiastic players.
The popular hand-held TOUCH-
ME™ games by Atari were also
made available.
As part of the plan to draw
players to the arcade, an
ASTEROIDS tournament was held
each afternoon from 2-4 p.m.
Signups were held during the day,
and prizes were awarded for the
three highest scores daily.
Proceeds from this fund-raising
event will be used for recreation
equipment, teen drop-in centers,
and other needs of the youth pro-
gram. The popularity of the games,
combined with the crowds that at-
tended the festival, made this a
monetary success for the youth pro-
gram and excellent public relations
and exposure for Atari. Many
families attending discovered the
fun of playing electronic games,
knowing that the proceeds would
benefit the youth of the community.
Distributors and operators across
the country can capitalize on this
idea by seeking opportunities to
become involved with worthwhile
causes in their communities.
ATA~ I ~~t%t' r t
' ' '--"•
J
Customer Service
A typical phone call to the techni-
cians at Atari Customer Service
starts with the operator identifying
the fact that there is a game out of
order. The technician responds by
saying, "What is the problem?",
and the operator's answer usually
is, ''I don't know; it doesn't work.''
This might sound like an exag-
gerated scenario, but it happens
quite often, and a good percentage
of the problems with machines can
be fixed via the phone if the
operator has a few simple tools.
All of our machines are shipped
with manuals and schematics.
These should be left with the game.
Having these available on location
could save hours of guess work and
aggrevation.
The games have a self-test pro-
cedure. The test is explained in
detail in the game manual. Reading
the manual and being familiar with
the self-test feature will help you
locate the majority of the problems
in a minute.
Two pieces of equipment that are
''indispensible'' are the meter and
the logic probe. These items cost
you $15 to $25 each at a local elec-
tronics store (Radio Shack recently
had meters on sale for $9 and logic
probes for $19.95.) Having these
items could mean the difference be-
tween fixing the game ''on location''
or taking the game to the shop. Con-
sidering the earning potential of a
game like Atari Asteroids™ and the
revenues lost by having that game
down for more than a day, the tools
are very cheap investments.
The meter is useful for checking
voltages on the game board, and
power supply, lamps, etc. It can
also be used to check continuity in
wiring harnesses, finding breaks in
a wire, or loose connections, which
are common problems to all games.
A logic probe is useful for check-
ing IC components on a game board.
Many times it can isolate the pro-
blem down to a common $1.00 IC.
Having these tools is also useful if
you call the shop for help in fixing
the game on location. You'll be able
to trace through the schematic and
take readings to determine where
the problem is.
It pays to be prepared with some
basic, inexpensive tools in case your
game goes down. The tools can pay
for themselves in less than a day,
and probably will pay for them-
selves many times over. The most
important thing to remember is that
simple tools and the ability to use
these tools save you work, and keep
your games collecting revenue.
Operators of the Eighties
July Profile: Melvin & Ronald Getlan, Hartsdale, New York

Atari is featuring Melvin and
Ronald Getlan of Amusement Con-
sultants Limited as this month's
Operators of the Eighties. The
Getlan brothers were nominated for
recognition in the Coin Connection
primarily because of their pro-
gressive method of pricing on video
and pinball games.
Amusement Consultants Limited
has approximately 3500 games dis-
tributed between 35 different loca-
tions. Each game center has be-
tween 20 to 400 machines. The
largest game center is located in an
amusement.park, and other centers
are in shopping mall arcades,
restaurants, skating rinks, discos,
and bowling alleys.
For the past six months, all of the
company's top-earning videos and
every pinball game have been priced
at 50¢ per play. Their HERCULES™
games, placed on location over a
year ago, are still priced at $1 per
game for 3 balls.
If you walked into one of the
Getlan's locations, you could expect
to see multiple numbers of the
newest equipment, all priced at 50¢
per play. You might find two
ASTEROIDS™, two GALAXIANS,
one sit-down TAIL GUNNER, a
MONACO GP, one 4-PLAYER FOOT-
BALL™, a SPACE INVADERS pin-
ball, a SIL VERBALL MANIA, and a
FIREPOWER - all demanding two
quarters per play, or one SBA dollar
for three plays.
There are many advantages to
running a large operation such as
Amusement Consultants Limited.
The business is run similar to a
di13tributorship, testing one of j'tist
about every game that is on the
market. The rotation of equipment
is also possible, and, in fact, one of
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
Melvin Getlan
Ronald Getlan
.
the most important aspects of a
large ar08. games must change in order to off er
variety' to the regular customer. Ac-
cording to Ron Getlan, "Constant
change and rotation of machines,
giving customers a variety of
games, is essential. Our customers
are repeat customers who come
back again and again, and we have
to offer them the newest and best
variety of equipment.
Amusement Consultants Limited
has a central warehouse and repair
Attention!
For the past few months we
have featured an Operator of the
Eighties in the Coin Connection.
We hope that other operators have
found these articles as interesting
and i.n formative as we have.
We look at the Operator of the
Eighties column as one way to
talk in-depth with a wide variety
of operators. Atari is interested in
learning about your amusement
games business. If you are willing
to share your experiences with
oth:er Coi."1 8onnection -read13rs,
please write to: Editor/Coin Con-
nection, 1215 Borregas Avenue,
Box 427, Sunnyvale, CA 94086.
facility in Hempstead, New York
where a full staff of excellent elec-
tronic technicians are able to do
90% of their own board repair.
There are three full-time employees
in the parts department alone. Parts
inventory, vital machine informa-
tion, cash control, and other busi-
ness functions are all maintained
on computer.
Serving the customer is also im-
portant to a successful game center,
according to Ron. He does not be-
lieve that having a change machine
is enough in a location; in the
Getlan's arca(les there are always
uniformed attendants -}TaL"lcing the
floor to service the customers and
give out change. The Getlan's do not
believe in putting "Out of Order''
signs on games; when a game can-
not be fixed on location within a
24-hour period, it is removed and
replaced with another game. If a
customer claims that a game is not
working properly, the attendants
have been instructed to give the
customer credit for another game.
In Ron Getlan' s words, ''The
customer is always right. After all
we are not selling a product, we are
only selling time, a few minutes on
a game, we can afford that.''
Amusement Consultants Limited
has recently opened a "new con-
cept'' arcade of 20 amusement
games. The location has space-
theme videos only, and is decorated
in a very futuristic mode. The
Getlan brothers are not sure if, and
how well the idea will work, but
they are willing to experiment.
Atari commends the Getlan
brotl1ers f 01· tl1eir contributio11 to
the concept of innovative leisure.
We wish them the best of luck in the
years to come.
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317

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