ATARI SHOWS
TO CAMPUS REPS
College representatives from all
over the country crowded to the
Atari booth to preview the newest
products at the Associated College
Union Show in Cincinnati, March
25-27. Atari's powerful pinball
games, SUPERMAN* and SPACE
RIDERS™ were a central attrac-
tion. Show attendees were also in-
troduced to the new sensation,
VIDEO PINBALL™, the video game
designed for high play appeal to
both video and pinball en-
thusiasts. College representatives
formed teams to compete on
ATARI FOOTBALL™ and coach one
another on strategy plays. They
were especially interested in the
concept of on-campus competi-
tions. All-time favorites, SPRINT
2™ and SUPER BREAKOUT™
challenged the game spirit of all at-
tendees.
Atari representatives discussed
the potential of coin-operated
games in college unions with over
700 show attendees representing
more than 300 universities and
colleges. The campus represen-
tatives recognized player potential
and earning capabilities of Atari
coin-operated games, noting that
game rooms have become an in-
tegral part of the recreational
facility and an important con-
tributor to the union revenues.
During 1978 many college unions
expanded their game rooms. Col-
lege union representatives were
enthusiastic about the continued
growth and the recreational varie-
ty that new games offer.
Atari's Eastern Regional Sales
Representative , Lenore Sayers,
commented, ''Over the years of at-
tending the College Union Show,
we are pleased to see the continued
high interest displayed by college
representatives. They are actively
developing their knowledge of
games and game center operation
and promotion.''
*TM and © DC Comics Inc.
A HERCULESTM EXTRA
Atari is offering a special spare
parts package at no charge to
operators purchasing the world's
largest pinball game, HER-
CULES™. This package of key
parts on the unique game has the
retail value of approximately
$150.00. It includes solenoids, coil
assembly, fuses, lamps, targets,
flipper parts and more.
Fred McCord, Atari Field Service
Manager, noted, "This bonus offer
includes many of the parts that
are not common to other pinball
games. It will certainly help to
facilitate service on this unique
game. " Atari has added this parts
package as a special off er with the
HERCULES pinball to assure the
parts will be readily available for
operators.
HERCULES is an extraordinary
attraction game. Atari is giving an
extra-ordinary service support
program with the parts offer as
well as the superior customer ser-
vice and field support programs.
-----• -----
(NOTE: If you purchased one of
the first Hercules games, be sure
to get this parts package through
your Atari distributor.)
PLAYERS
CHALLENGE ON
ATARI FOOTBALL™
Minnetonka, Minnesota ''may
harbor some of the best electronic
football freaks in the world," ac-
cording to a Sun Newspaper article
by Doug Hovelson. The story of the
ATARI FOOTBALL™ game at T.
Wright's bar-restaurant accu-
rately depicts the high level of
player enthusiasm. Kenn Rockler
and Tom Stevens, the acclaimed
local
champions
officially
challenged anyone to a ''regula-
tion'' nine-minute game at the T.
Wright's location on South
Highway 101. If defeated they will
award a prime rib dinner for two
with wine to the victor.
Hovelson, in his report on this
activity, describes ATARI FOOT-
BALL as ''the greatest invention
for working off aggressions since
the punching bag''. He also was
sure to point out that ''it's
sometimes hard to even find a
place to stand around and watch
the fast-paced competition." This
excellent descriptive article was
accompanied by four action
photos and a ''play by play''
description of the game strategy.
SUBS™
PREPARED FOR
LAUNCH
--
-
, .r ..
•
Atari's new two-monitor SUBS™
game is now arriving at play loca-
tions. Each game is prepared for
exciting submarine battles that
enhance profits in the coin box.
ATARI
GAME PUZZLE
ANSWERS
Can you find the names of 16
Atari games? (Spelled forward or
backward on any straight line or
diagonal.)
R HTRAEELDDIMG
A t T O I L N A S E R I F U
MS
RSHIPOLDDB
RBREAKOUTR
EGYDNI
E
A
FNOTB L p
E
D
ARU
R LL AB
D I V S
EONREVI
HGIN
PTNIKRP
EGS
UBO
NEA
NE
SP
ERIDERS
D
RKCURTERI
L
Middle Earth TM
Pong™
Starship TM
Superman™
Super Breakout™
Tank™
Indy (800 or 4)™
Orbit™
Video Pinball™
Atari Football™
Night Driver™
Subs™
Space Riders™ Sprint (1, 2 or 4)™
Fire Truck™
Super Bug™