AD ART AVAILABLE
AD ART ORDER COUPON:
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Name _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
PLAY WITH THE
nJTURE. fREE.
Company _ _ _ _ _ _ _ _ _ _ _ _ _
Address _ _ _ _ _ _ _ _ _ _ _ _ _ _
City _ _ _ _ State. _____ Zip. _ _ _ _
Telephone (
) _ _ _ _ _ _ _ _ _
Size Ad:
Half Page
Full Page
0
7"
X
10"
□ 7 " X 5"
Where Plan To Advertise:
I-
EFFECTIVE ADS
FUN 110 R
THE l!NTIIU! FAMIL
Operator name and address
, .... ( _ .. , _ . . . . . . .... _p&.,. _ _ "' .. , _ . _ . , . . , ... -
\' ... ....... ,~ ... """'""'""i..
• . , . . . , . . . -
Atari now has ad art for operators'
use. The ad illustrated here is available
upon request in full (7 x 10") or half
(7 x 5") page size for a standard
magazine format. The art is a
reproduceable black and white "ad
slick'' with space for you to insert the
name, address and logo of the game
location.
This camera-ready art can be used
for any print ad in magazines,
newspapers, special programs, etc.
The majority of media advertising
departments can provide the type for
inserting the game center name and
address in the appropriate space.
To order ad art, complete the order
coupon above or send a card or letter
including all the information to: Ad
Art, c/ o Atari Coin Connection, 1265
Borregas Avenue, Sunnyvale, CA
94086. Please allow 10 days . for
delivery.
the publication. A full page black and
white ad (1 time rate) will usually be
$500 to $1200 and a half page about
40% to 45% less. The cost should be
evaluated based upon the total circula-
tion as well as the regional distribu-
tion as it relates to the game location.
One way to test the effectiveness of
this type ad would be to run one ad in-
cluding a coupon for free games. Keep
records on the number of coupons that
are redeemed and note traffic dif-
ferences at the location. In addition,
changes in overall collections for ap-
proximately 4 to 6 weeks before and
after the ad appears can be evaluated
to determine if the ad generated addi-
tional revenues over time.
Possibly 3 to 6 ads should be
planned over time to maximize the
potential reach. As people see an ad
over and over again, the message is
remembered more clearly. It n1ay take
several suggestions to convince a
potential player that your location is a
good place to go for fun and recreation.
Contact local and regionai maga-
zines in your area to assess them for a
possible advertising program.
Contest (Continued from Pa.ge 2)
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Local and regional magazines are ex-
cellent advertisement media to con-
sider for bringing new players to a
game location. These publications are
growing in popularity in many areas.
The majority of this type of publication
are major sources of information on
places to go, special events and leisure
activities available in the community.
Because people read the magazine to
help them decide "what to do" or
"where to go this weekend", an ad
suggesting the local game center
should be quite effective to draw new
customers.
•
There are hundreds of different
regional magazines. Each should be
judged for possible advertising value
within the local area where it is cir-
culated. Costs also vary depending on
in the Coin Connection or be submitted
by Atari for publication in other
media. The photographers will be
recognized if their photos are printed.
Mail photos to be entered to: Atari
Coin Connection 1265 Borregas Avenue
P.O. Box 9027 Sunnyvale, CA 94086
Promotions (Continued from Pa.ge 3)
WATCH FOR BONUS TOKENS
Green: Win 1 free token
Blue: Win 4 free t okens
Orange: Win a T-shirt
Take colored tokens to desk to
collect prize.
STAFF
Publisher-Atari, Inc.
Editor-Carol Kantor
Art Director-Evelyn Lim
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
Bulk Rate
U .S. Postage
PAID
Sunnyvale, CA
Permit 317
ATARI®
Innovative
leisure
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Con,pany