Atari Coin Connection

Issue: Vol 2 Num 03 - 1978 March

Sky Raider (Continued fron1 page 1)
HOME REC ROOMS:
A GROWING USED GAME MARKET
An article in the Minneapolis Tribune
(1 / 1/78) explored the revolutionary craze
in leisure entertainment. The article,
which ran a full page and a half,
exemplified the many exciting delights to
be found in ho1ne recreation rooms which
are sweeping across the nation.
The article entitled, "Revolution in
Game Room : A Long Way From
Parcheesi", explains that the days of
checkers and parcheesi are long gone. The
leisure world has flourished and today an
estiI11ated three out of ten fan1ilies have
access to l1ome rec room facilities (as
esti1nated by a Minneapolis game-room
supplier). The article explains that re-
placing the more traditional home gan1e
roorn equipment of a pool or bu1nper-
pool table, ping-pong table, radio and TV,
today are commercial pin ball, video
games, and foosball tables. It also points
out tl1a t people are purchasing tl1ese
items reconditioned from opera tors and
distributors of coin-operated games.
Several years ago ilie trend was for
families to buy co,nmercial pool tables
for their rec rooms, and now this san1e
phenomenon is turning to demand for
used video and pin ball ga,nes.
The article speaks of the revolution in
game rooms: " It's hard to label the new
trend because it embraces the new and
"old" - the old including pre-World War
II slot macl1ines, penny arcade "peekers"
and other antique mechanical equipment
- the new advancing through electricity,
electronics and solid-state con1puters."
All kinds of used amusement 1nachines
are in demand for fan1ily rec roo1ns. This
Atari, Inc.
1265 Borregas Avenue
P.O. Box 9027
Sunnyvale,-California 94086
ATARI®
Innovative
leisure
Q A wa,ne, Commun,cations Company
allows for simplified troubleshooting and
checking of circuitry , switches and
controls. The remote volume control is
just inside the coin door for easy
adjustment to location needs.
"Sky Raider will be a super attraction
game. Field tests showed it to be an
excellent money 1naker on location," said
Frank Ballouz. "It was first previewed at
the ATE show in London where tl1e
overall reaction was superb," he added.
Sky Raider will certainly be a
superl1ero's game. It !1as all the action and
challenge features to entice players. The
visual attraction is terrific. And it has
Atari's built-in reliability and service
features. See tl1e new Sky Raider game
soon at all Atari distributors's showroo1ns
and learn how its exciting play features
show high earnings in all types of
locations.
demand is growing due to articles like the
one in the Minneapolis Tribune and other
similar positive publicity . It is excellent
for our industry, not only for growth of
the used game market, but it also
increases the overall player market for
newer games. People will enjoy the games
in horne rec roon1s, and then will go out
to try the newer ga1nes in commercial
locations.
Game Promotion (Continued from page 2)
EXAMPLE:
,GAME CENTER SCORE CARD
Score to
beat for
a star
l .
2.
3.
4.
5.
6.
7.
8.
9.
l 0.
STAR
,vhen
get
score*
Starship 1™
3,500
80
Super Bug™
Canyon Bo,nberTt11
400
Airborne Avenger™ 50,000
Breakout TN!
200
*
*
Sprint 2™
Tin1e 20QQTM
Destroyer TN!
*
Night Driver™
Ultra Tank 1' M
90
40,000
2,500
300
15
Ultra 1'ank (Continued fro1n page
has Atari's built-in self-test syste1n and a
remote volume control for adjustment to
the location needs with easy access
switches inside the coin door.
Ultra Tank is designed to be suitable
for all types of locations. Its sleek cabinet
design and modern explosive graphics are
an impressive attraction for players of all
ages. ''Ultra Tank has variety in gan1e
play featu res and location flexibility that
will bring strong consistent collections for
operators," said Frank Ballouz, National
Sales Manager.
*
*Garn e center attendant to put on star.
1)

\Vhen all ten ga,n es have a star, turn in card for
V ALUABL.c PRIZE!
Tl1ese scores are onl'y examples, and
sl1ould be ad~u sted to tl1e skill leve ls of
you r location.

Publisher - Atari, Inc.
Editor - Carol Kantor
Art Director - Evelyn Lim
Bulk !{ate
U.S. Postage
PAID
Sunnyvale, Ca.
Pern1it 317

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