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IAAPA Continued
1978 Continued
There was a feature preview of the
sensational Wolf Pack™ game. Its full
scale periscope and first person gan1e
action was a major attraction at the show.
Wolf Pack will be formally introduced
after further field-testing and product
development is completed. Based on
operator, distributor and player reaction
so far, Wolf Pack is certain to be an
exceptional ga1ne in the market.
Atari's display of 11ew games was
evidence of our leadersl1ip in the
industry. Crowds of opera tors in the
bootl1 discovered tl1e attraction and
profit potentials of Atari games. For t]1e
second year, Atari received an honorary
award for the disp lay of amusement
equipment from the IAAPA.
will be expanding our custo1ner services
by conducting more service schools for
operators, opening the eastern regional
service facility and sending technical
bulletins and tips to our distributors and
opera tors. Atari will initiate new promo-
tion and advertising progra1ns to help
facilitate furt]1er growth of t]1e industry.
We all look forward to a successful
and prosperous 1978 for everyone.
will be offering service schools for
operators and their technicians to learn
more about the new technology and game
maintenance. Technicians will be avail-
able to give furtl1er assistance in game
repair. The parts department will in the
near future be capable of handling
customer emergencies as well as expedit-
ing distributor orders for parts in the east.
Frank Ballouz, National Sales Mana-
ger, said, "We feel the eastern n1arket will
benefit from the services offered in New
Jersey. This will certainly add to the
growth of the industry in that area by
increasing our product support for our
customers."
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The new office is located at 44
Colonial Drive, Piscataway, New Jersey.
Please
call
(201) 981 -0490
or
(800) 631 -5374 for further information.
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Atari, Inc.
1265 Borregas Avenue
P.O. Box 9027
Sunnyvale, California 94086
ATARI®
Innovative
leisure
(I A Warner Commun,cattons Company
Nolan Busl1nell, Chair1nan of Atari,
and his bride, Nancy were 1narried on
November 27th. The intin1ate ceremony
with family and close friends of the
couple was held in their garden, and
followed by a lovely reception. The
newlyweds left the following day for a
three week European honeymoon.
Atari wishes tl1em all the happiness in
the world. We are pleased to welcome
Nancy to the Atari fami ly.
WORLDWIDE
SHOW AT A.:r.e.
New jersey (Continued)
'
MR. Ea MRS.
London will be overflowing with
Amusement people fron1 all over t]1e
world for the Amusement Trades Expo-
sition on January 24th thru 26th. Held at
the Alexandra Palace in North London,
this is one of the largest international
trade shows in the industry.
Atari products will be on display with
The Cherry Group, the Atari distributor
in Great Britain. In addition to all the
current products, several new products
will be introduced at this show.
Sue Elliott, International Marketing
Adn1inistrator, said, "Atari's international
market has grown significantly in the past
few years. We anticipate record attend-
ance at this year's ATE and look forward
to a successful show for Atari."
Among the new gan1es to be displayed
will be the new pinball, Middle Earth TM,
t]1e 2 Game Module TM, Ultra Tank TM,
and more. Current products such as
Sprint 4™, Destroyer™ , Starship 1 TM
and Super Bug will also be shown.
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WHAT IF
Games were placed in
large beauty shops and barber
shops for waiting customers
and their children . ...
Publisher - Atari, Inc.
Editor - Carol Kantor
Art Director - Evelyn Lim
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Bulk Rate
U.S. Postage
PAID
Sunnyvale, Ca.
Permit 317
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