ATARI GETTING
READ~ FOR
TRADE SHOWS
WESTWORLD SPECTACULAR
Westworld Electronic Amusement
Center in the Los Angeles area was the
scene of a spectacular promotion event
on September 10th. Hundreds of people
came to see the "7-Story Starship
Balloon" and enjoy the excite1nent of
games, celebrities, and a live broadcast on
the top radio station KlOO.
Dick and Steve Sogn, owners of the
Westworld arcade, put a lot of effort into
making this event a success. There were
giveaways of The Atarians TM posters and
T-shirts, free passes to a local movie, and
n1ore . The saturation of radio advertising
before and during the event was n1ost
effective. A parking lot next to the arcade
was rented to launch the "Starship
Balloon".
Westworld has been open less than a
year and is clearly one of the n1ost
popular places in the area . They have all
of the most current ga1nes available. The
arcade is well situated in Westwood
Sl1opping area, centrally located an1ong
several middle to upper income residen-
tial areas. They have a sn1all ice crea111
and frozen yogurt parlor in the back
which draws rnany people in to the
arcade . Ga1ne collections in this arcade
are reported to have broken several
industry records.
The Westworld promotion was "The
Event" of the area . It was done in first
class style, and will be talked about for a
long tin1e . It is certain to keep on
working to bring new players to this
exceptional ly good arcade .
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Everyone at Atari is getting ready for a
spectacular sl1owing at the 1977 Trade
Shows. There will be rnany fabulous new
products introduced at the NAMA,
AMOA and IAAPA in October and
November. The engineering teams are
going full speed to put the fin ishing
touches on the new products. Research is
busy in the field testing prototypes to
1nake sure the players like the games and
collections are high . The Graphics Depart-
n1ent is designing the artistic touches to
n1aximize attraction of the gan1es and
other promotional materials for the
shows. The Marketing staff is working
hard to select the best games to introduce
and to arrange all the details to assure the
best representation of Atari at the shows.
This year will be bigger and better
than ever for Atari. We look forward to
seeing all of you at our booths.
National Auton1atic Merchandising
Association Convention
October 13, 14, 15, and 16 at
McCormick Place, Chicago, IL.
Atari will be in Bootl1 800.
A1nuse1nent & Mus ic Operators Associ-
ation Exposition
October 28, 29 and 30 at The Conrad
Hilton, Ch icago, IL .
Atari will be in the West Room Booths
16-23 and 26-33 .
International Associat ion of Amuse-
1nent Parks and Attractions Exposition
oven1ber 19, 20 and 2 1 at Rivergate
Exhibition Center, New Orleans, LA.
Atari will be between Aisle 1300 and
1400 in the Center.
IICOIID>S
Steve Zabel now holds the
Guinness record for playing pinball
for 98 consecutive hours
in Ocean City, MD .
Stop by our booth,
pick up a button and see all the
latest video and pinball games Atari
is offering for the coming year.