Automatic World

November, 1932
AUTOMATIC
WORLD
Twenty-Nine
NEW PENNY DICE MACHINE-SMALL, BUT GETS
the pennies. Send for circular. Roche Novelty Co.,
Fort Wayne, Ind.
(Dec. )
NEXT ISSUE OF AUTOMATIC WORLD WILL BE THE
USUAL BIG CHRISTMAS NUMBER. SEND IN YOUR
AD COPY EARLY.
OPERATORS-NEW AND USED COIN OPERATED
Machines bought and sold. Need some scales. What do
you need? Silent Selling Co., Marion, Ind.
WANTED-ONE OR MORE "MIDGET" MACHINES.
Also iron cabinets for slot machines and stands. Quote
lowest price in first letter. C. W. Knight, Mattoon, Ill.
FOR RESULTS PLACE YOUR AD IN ' THE BIG DE-
CEMBER CHRISTMAS ISSUE.
BE SURE AND RUN YOUR AD IN OUR BIG DECEM-
BER ISSUE.
STATEMEN T OF THE OWNE RSHI P, MAN -
A G EMEN T, CIR CULATIO N, E TC., R E-
QU IRE D B Y THE A CT OF C ON -
GRESS OF AUGUST 24, 1912.
Of THE AU TOMATIC WORLD, published
m onthly. a t Fort W orth, T exas, for October,
I. 1932.
State of T exas, County of T ar r a nt.
B efore m e. a N otar y Public in a nd for the
S ta te and count y aforesa id , pe rsona ll y appeared
O. J. Bra nch . who, h av ing been dul y s worn
according to law , de poses and says th at he is
the business manage r of th e A U TOMATIC
\'VORLD. a nd th a t the following is , t o th e best
of his kno wledge and beJief, a true s ta te ment
of the ownership, m anage ment (a nd if a dail y
pape r, th e circula tion), e tc., of the aforesaid
publication for the da te shown in the a bove
ca ption , r equired b y th e A ct of Aug u s t 24.
1912, embodied! in section 411 . P os t al L aws and
R egula tions , printed on the reverse of this
form, to w it :
1. Tha t the n a mes a nd a ddresses of the pub -
li sher, editor, managing editor, and business
Inanagers a re:
Publish e r- Automa tic W orld Publis hin g Co. ,
F or t W orth , T exas .
E ditor- T om M urray, F ort W orth, T exas.
• M a n a ging Editor- T om Murra y, F ort W orth,
Texas .
Busine ss M a n a gers-A a r on Smith a nd O . J .
Branch, F ort W orth, T exas.
2. Tha t the owne r is: ( If owned by a cor-
poration, its name a nd address mu s t be s ta ted
and also immedia tely there under the n am es
a nd a ddresses of s tockholde rs owning or h old -
ing one pe r cent or more of to ta l a mount of
s tock. If not owned by a corporation, the
names and addresses of the indi v idua l o wne rs
mus t be g iven. If owned by a firm, com pan y ,
or othe r unincorporated concern , its nam e and
address, as w ell as those of each indi v idua l
m ember, ln us t be g iven). A a ron Sm ith , Fort
W orth, T exas; O. J . Bra nch , F ort W or t h ,
Texas.
J. That the kn own bondholde rs, m ortgagees,
and other security h olders owning or holding
1 pe r cent or m ore of to tal a mount of bonds,
mo rtgages, or o ther securities a re : (If th ere
are none, so s ta te). T om M urray, F ort W o rth,
T exas.
4. That the tw o paragraph s next above, g iv-
ing the names of the o wne rs , s tockholders ,
and security holders, if any , contain not only
th e lis t of s tockh olde r s a nd securit y h olde rs as
they a ppea r u pon the book s of t he compan y
but a lso, in cases whe re the s tockh older or
security holde r appears upon the book s of the
company as trus tee or in any other fiduciar y
relation, the name of the pe rson or corpora tion
for wh om s uc h trus tee is ac ting, is given ;
also tha t the said two paragraph s conta in
s t a t ements embrac ing a ffi a n t's full knowledge
and belief as to the circum s tances a nd condi -
tion s under which s t ockh older s a nd security
h olders who do not appea r upon the books of the
company as trus tees, hold s tock and securities
in a ca pacity other th a n th a t of a bona fide
owner ; and this affiant has no reason to be-
lieve that any other person, associa tion, or
corpo ration has a ny inte rest direct or indi-
rect in the said s tock, bonds , or othe r securi-
ties than a s so s ta t ed by him .
S. Th a t the av erage num ber of copies of
each issue of this publicat ion sold o r di s -
tributed, throug h the m a ilsor o ther wise. to
pa id s ubscribe rs during the s ix m onths pre-
ced ing the da te shown abov e is. (Thi s info r-
mation is required from dail y publica tions
onl y).
O. J. BRANCH,
Bus iness M anager.
Sworn t o and s ubscribed befor e m e this 4th
day of October, 1932.
HUBERT WEILER,
Not a r y Public, Tarra nt Count y, T exas.
(M y commission expires June I , 1933) .
Business Olympics
The Olympic games of California,
the horse-racing season and the box-
ing activities all interest us at times
as nothing else will. We learn les-
sons from them. They are excel-
lent teachers, and those who will not
benefit from these sports are indeed
blind.
In the Olympic games, new records
were set by contestants. They ap-
peared on the scene, were placed,
and during the week carried honor s
back to their native countries that
will follow them all through the days
of their lives.
. During the racing seasons the past
summer, horses won medals for their
owners and places in history for
themselves. There was nothing un-
unusual at the race tracks. The an-
imals simply took their places and
were ready when the signal was
given.
The same things occurred in the
prize fighting rings during the past
season.
Bouts were Won in mo-
ments-sometimes in a few seconds.
It seemed natural for them to win.
No one was particularly surprised.
But behind each contest were days
and months of strenuous training.
When the game was on, the decks
were cleared and the honors won or
lost before the race commenced. No
detail was overlooked; every emer-
gency had been provided for and no
chance of being caught unawares
permitted to creep in.
Each contest was timed ·for the
best advantage of those interested;
the season was taken into consider-
ation, the hour was planned so that
nothing would mar the chances of
anyone contestant. And so, every
entry had an equal opportunity.
Why some won and others failed is
·obvious.
Next comes the contest that will
cause the most brilliant minds in the
country to match wits-Business
Olympics. The stage is being set.
Business conditions ar·e adjusting
themselves at a rapid pace. From
every part of the country come en-
couraging reports. It is a signal to
be up and on the alert. Getting
ready for the contest for trade is
now in order.
. As in the contest of sports, it is
not the aim to display the product
when the opening day arr ives, but
to prepare for that day before it
reaches us.
Investigating every
avenue of approach, and meeting
every emergency with something bet-
ter is going to play an important role
in this Business Olympic.
The training of the r unner, the
race horse and the prize fighter a
few years ago benefitted him very
little for the recent contests. No
winner, a s far a s We ca n a scertain,
ever won his battle becau'se of train-
ing in previous years.
Certainly,
previous training made it possible
for him to get into fit condition
more quickly than those who had no
introductory training.
And so it is with business. The
firm that depends upon its reputa-
tion of the past or its a.d vertising of
pr evious years to secure business
during the next twelve months, will
undoubtedly find itself in the same
class with the unprepared contest-
ants of the sports events.
When business is back in full
swing, there is going to be greater
buying done than there has been for
the past several y.ears. In the mean-
time, equipment is being studied and
plans laid to improve and extend op-
erations. And it is only a matter of
a few months or possibly weeks.
Those who do not make the neces-
sary preparations now to place de-
scriptions of their wares before the
plant owners are goi ng to find them-
selves extremely handicapped.
During the past three years there
have been a number of firms, for-
merly serving the drycleaning indus-
try, who have gone out of business'.
Those who are still operating should
lose no time in acquainti ng the in-
dustry with the fact that they are
ready and anxious to serve them
when the· time arrives.
Yes, We have learned by applying
the method of preparedness to busi-
ness as it is applied to sports. But
to get the most out of it we must
complete the job.
The firm that begins now to ac-
quaint the buyer with everything it
manufactures is going to secure the
lion's share of the business during
the coming twelve months.