Automatic World

AUTOMATIC
November, 1932
Possibilities
. In
WORLD
the Candy Vending
Machine Industry
By L L. Lane
President
C:,icky
MFg ~ Co.
A most important factor in the au-
tomatic vending of candy bars, is
the type of machine used. As we
all should be aware, co nditions in the
automatic merchandising Qf candy
bars has changed so rapidly in the
. last few years that many operators
have lost sight of the fact that they
are endeavoring to do business with
obsolete equipment. In order to keep
pace with the rapidly changing con-
ditions, it is necessary for an oper-
ator to consider this fact in ord·e r to
have a successful operation. We are
living in a modern age and every op-
erator should realize this fact and
fortify himself with the most modern
type of equipment that is both at-
tractive and efficient.
It is also very essential that the
merchandise used must be of t he
very highest quality. It is a known
fact that nothing that can be built
for a price, or bought for a price,
wilI meet with the requirements
necessary for a successful operation.
The line of high quality me rchandise
must be extensive enough for the va-
rious tastes of the different custom-
ers in a given locality. We all know
from experience that certain types of
candy bars that are liked and very
popular in a certain location may not
be the proper ones for use in a loca-
tion across the str·eet.
The same
principle applies to the tastes of cus-
tomers in various cities and various
sections of the country. Operators
should not lose sight of these facts
and should make every assurance that
the line of merchandise they are
u sing will meet with these require-
ments.
Fair ethics in conducting each
business must be applied. This is
very essential, as every succ·e ssful
business man, is well aware of. We
all know that any succ :!ssful business
man today has met with this success
only through the application of fair
business ethics. This is very essen-
tial for the operator who is desirous
of not only developing a very suc-
cessful business, but in order to con-
tinue .in maintaining the same. There
is no occasion of any operator fear-
ing competition provided he has the
right kind of proposition, applied
with the right methods.
In conclusion, will- say that I feel
we have gone through the worst 0'£
the depression and sincerely feel that
conditions are showing a consider-
able improvement. The year 19 33
holds a much brighter future, and
greater possibilities. I ' have greater
confidence than ever in the futme
possibilities of this business, as well
as the return ·o f prosperity as a
whole.
•
Depression Increases
Theft and Use of
Slugs in Los
Angeles
By J. EDW. TUFT
The year 1932, due to the increas-
ed force of the financial depression,
has increased theft fully 33 1-3 per
cent in the Los Angeles area and
has increased the u se of slugs fully
twenty-five per cent, according to
E. R. Fuller, secretary and treasurer
of the Accurate Vendi~g Corpora-
tion, 2542 San Fernando Road, Los
Angeles.
(HOT ) " COMIC
Fifteen
This firm is not only a manufac-
turing firm but within the Los An-
geles area operates its Own cigarette
vending machines. It has hundreds of
these On location s, chiefly in cafes,
lunch rooms, gasoline filling stations
and in apartment houses.
"There has been, I am sure, a
more marked increase in thefts of
merchandise this last year than in
any year since we have been in busi-
ness", says Mr. Fuller, "a fact which
makes me think that a coin vending
machine is a fairly good indicator
of the trend of business co nditions
in general. The increase of the use
of slugs tells the same kind of a
story.
"The problem is, however, not
merely to discover that a greater
number of people are driven to theft
but how to protect one's self against
theft. During the last year we have
practically withdrawn all machines
from apartment houses save where a
night clerk is on duty all night. This
has cut down our losses to an ap-
preciable extent. We have withdrawn
them also from all filling stations
not operating twenty-four hours per
day but have increased the number
in filling stations keeping open day
and night. We have likewise centered
on the better class of lunch counters
and cafes.
"We hav·e increased the number of
machines in locked in compartments
in apartment houses and have se-
cured greater vigilance, I think, on
the part of the people on location s.
"Not only have we lost a greater
amount of mer~handise through theft
but we have lost a great many more
machines than in former years, We
feel, however, that by the greater
care We are exercising we are now
reducing this loss."
•
ANNOUNCEMENT
We have received the following
announc·e ment from the Globe Vend-
ing Co.:
The Globe Vending Co. wishes to
announce their affiliation with D.
Robbins & Co., and the removal of
their offices and showroom to larger
quarters at 1125 Broad street, New-
ark, N. J.
XMAS
CARDS
All new a nd different. Bes t yet. Fast se llers at Cigar Stands, B ook Stores, Drug ~,'tores
a nd Merchants. Act quick. Order from this ad and clean up. $1.00 per hundred, assort-
ed; $7 .00 per th ousand, assorted.
EDWELLS TRICK & NOVELTY CO.
320 SEtOND STREET
MACON, GEORGIA