Automatic World

Twenty-Six
AUTOMATIC
WORLD
Royal Scale Wins Jobbers' Praise
T
HIS miniature scale coming in
so late into the industry and
yet being off.ered at a price
never before attempted, not only
has created a sensation but now wins
the acclaim and the applause of the
jobbers themselves.
The operators who have placed
Royals on location were in the main
satisfied with the stand-up ability of
the scale itself. In the. beginning
there were a few that had to be
rushed out which did not meet with
100 per cent approval of the makers
nnr were the operators afraid to take
them out as they realized that a fiv.e-
year guarantee meant quite a bit in
this industry.
Royal are teaching their operators
that though they have so manufac-
tured their scale as to cut down the
amount of adjustment necessary in
most scales they also feel that the
operator should pay more attention
to the appearance as well as weight
adjustment in a scale. That is an
all-important factor and too easily
overlooked by the man who is much
more interested in collections than
in the scale itself.
Operators should realize that
scales are not novelty equipment.
They go on for years and years.
There is no scale which has yet been
manufactured which can be said to
be 100 per cent perfect. To further
the scale's money earning powers the
operator himself should see to it that
it is kept clean, washed clean, not just
rubbed over with a dry rag, and that
the weight is right.
These few operations are so easy
that it is almost sad that in this day
and age of advanced operating a
manufacturer feels he has to make
these statements to the operator.
The experienced scale operator has
lear ned that keeping scales clean is
one of their greatest assets. Any old
time scale man will tell you that 90
per cent of the value in scales is the
service which is given them. These
pointers should be remembered by
all operators.
Most important the operator today
has an outstanding opportunity with
Royal scales. The reasons are plen-
tiful. Labor is much cheaper. Ma-
terials are down, to the, lowest of the
low. R ::mt is cheap. Hundreds of
other necessities have been lowered
to meet conditions. Therefore the
Royal scale was able to be manufac-
tured so that it could be placed in
the operator's hands for the lowest
price ever yet placed on a quality
scale, $35, with an absolute five-year
guarantee.
Since the. Royal scale can be pur-
chased for just about the price of
a good novelty machine and yet ev-
ery operator in the world realiz·es
that it will outlast a novelty machine
by at least 20 years, he should today
take advantage of these outstanding
facts . An operator can start easily
today and should start placing a
route of Royal scales as he goes along
on the profits of his novelty games.
For then alone will he have an in-
vestment which will endure for years
and which will have been created with
the profits of machine surplus.
Royal scales are built right-built
differently from the average run of
scales.
They have no leaky oil
pumps, instead the most expensive
graphite pumps, which means they
can be tipped upside down and no
harm will come to them. They are
adjustable on one spring and that
mea ns an operator will not have to
waste many precious minutes adjust-
ing them.
They are entirely of attractive
porcelain enamel. All parts are in-
te r changeable just like on automo-
biies. They hav·e a system of weight
leverage which has been officially
tested and approved.
The manufacturers are willing to
stake their entire capital and repu-
tation on the Royal scale and they
are men well experienced in scale
manufacture as well as operation.
The furtherance of scales is in the
fact that the public is weight con-
scious. It is flung rom the stage in
jokes and it is used in practice. Doc-
tors have recommended daily weight
as one in.fallible method of check-
ing the health of a person. Scien-
tiRtS have furthered this with daily
stateme·nts in newspapers which ac-
claim weight practice as an absolute
necessity.
The operator who will service his
machines and not be so interested in
the pennies at first will find that as
the public confidence incr·e ases for
his scales that the pennies will roll
in of their own accord. That is the
way of all business.
Every large business house in your
city practices first - the theory
that service to th.~ customer is most
June, 1932
essential. After that they realize
that the money will come in without
interruption and in a steady f lowing
stream. Public confidence must be
gained. Even with novelty machines
and therefore when the public is
offered so great a necessity as daily
weight they must feel 100 per cent
sure that what they are gettin g for
their coin is absolute gospel.
Take advantag.e of the great Royal
scale while it is so new and so unique
in the operating world. Be Mister
No. 1 in your territory with these
scales and see to it that you have
them on location, the best locations,
before Mister Competitor No. 2 can
get i~to them.
•
Peanuts Fresh Every
Day
Peanuts roasted in cocoanut oil
same day order is received is the
service offered by F . C. Ewing Co.
of Fort Worth.
Every day f inds
workmen at the plant on East Fif-
teenth street, roasting and packing
these healthy nuts. The F. C. Ewing
Co. report good business. They are
jobbers of various machines and are
doing a lot toward building a larger
coin machine industry. They have
an exhibit booth located in the Fort
Worth Manufacturers Exhibit build-
ing, displaying coin machines and
products. When visiting these ex-
hibit rooms, coming across the F. C.
Ewing Company's booth, reminds one
of our coin machine shows.
•
90 DAYS FOR 90 CENTS
Springfield, Mo.-Cent a day is
sentence given for theft.
Ninety
days in jail for a 90 cent theft was
the punishment assessed Earl May,
28, by Judge M. A. Dodd of Munici-
pal Court.
He pleaded guilty to
charges of obtaining merchandise
from vending machines by using
slugs.-Wichita Daily Eagle.