Automatic World

Ten
AUTOMATIC
Pistachio Nuts Proving Big Sensation
T
July, 1932
WORLD
HERE are probably very few clean looking and presents a very
of the vast numbers of peo- strong appeal to the consumer. Not
ple engaged in or affiliated
contented to rest there, the com-
with the vending machine industry pany installed expensive and elab-
who have failed to notice the almost orate equipment in their factory for
phenomenal success of White Roast- sterilizing the Pistachios before
Subjecting the nuts to
ed and Salted Pistachio nuts in this shipment.
field.
In a comparatively short this treatment causes them to stay
time Pistachios have jumped from
so u nd in the warm weather and
obsurity· into the spotlight and are therefore makes them safe to handle
today one ' of the most popular items during the summ er months. Zeno-
bia is the only Pistachio house tak-
selling in van ding mechines.
ing this extra precaution and by so
To Zenobia Company, Inc., 165
doing
has establish ed a precedent in
Hudson St., New York City goes
the credit for having developed this serving the interest of its custom-
situation . Long the leading Pista- ers and safeguarding its products.
chio house in the U. S. this firm in-
With Pistachio prepared to be al-
troduced Pistachios to the vending most spoil-proof it is small wonder
industry about a year ago. People,
that operators by the hundreds have
they contended, must be tiring of put these nuts in their machines for
seeing and eating the same things summer selling. Of course, a major
in vending machines for years a nd
consideration to the operator is
would no, doubt welcome a change to
profit and here agam Pistachios
something new and different. Ac- show up favorably. The particular
cording to Mr. Harry K. Norian , grade used in vending machines is
Treasurer and General Manager of medium small in size· and conse-
the Company, the public's enthus- quently r uns a large quantity to the
iastic welcoming of Pistachios great- pound. Furthermore, and inquiry to
ly exceeded their highest expecta- the Zenobia office brings a reply
tion when these nuts were placed
stating the current low price with
arou'n d in a few machines. The the added report that never before
landslide began, operators by the
have such high grade Pistachio s sold
score started to fill their machines so low. These facts combine to al-
with pistachios and it was not long low the operator to obtain the nuts
before operators all over were fol- at a very nominal price, give gener-
lowing suit. Today Pistachios are ous po rtions which consumers today
strongly entrenched as a front line
want, and earn a fine profit. And
seller in the vending machine field.
to these the st eady sales and safe
Until Pistachios made their ap- keeping factors of the nuts and one
pearance in machines they reached
has all the reasons why Pist ac hios
the con$umer mainly through the re- are going over so big.
tail confectionery stores in the
If there is one thing more than
larger . cities of the country. It is
claimed now, however, that in all a nything else that Zenobia wants
sections of the U. S., in large cities everyone to know it is that they re-
and small, the white roasted and fuse to handle anything but the very
finest quality Pistachios grown.
salted Pistachios identified as Zeno-
They attribute their su ccess to this
bia are sold both in confectionery
and also to their never-ceasing ef-
stores and vending machines. These
nuts are not only a so urce of keen forts to please their customers. Let
others handle the inferior grades,
pleasure for the people eating them,
they say, and stand the risk .of dis-
but they are a boon to sales for
every operator having them in his satisfied customers and it losing bus-
iness. The public always wants
machines.
quality-the best quality-especially
Zenobia makes no secret of hav-
ing the finest roasting and salting when it concerns something put into
process by which their Pistachios are the stomach.
deliciously prepared. During this
These nuts vend through almost
preparation a pure white salt coat- every make of machine that vends
ing is applied to the shell of the nut small confections. Many high-class
which -keeps the nut meat inside locations can be gained by .offering
fresh and crisp. Thus the outward Pistachios to their t rade. Pistachios
appearance of the nut is white and places you in the front ranks and
classes you as an up-to-date operator
of the highest standard .
•
D. Robbins & Co. Open
New York Branch
D . Rob b ins
In line with their policy to give
service to operators, D. Robbins &
Co., manufacturers and jobbers of
BrOOklyn, N. Y., have opened a
branch at 313 East Thirte,e nth street,
New York City. This branch will be
in charge of Marty Rosen, a former
operator who has had a number of
years experience in the vending line
and knows the requirements of oper-
ators. In addition to carrying a large
stock of Empire Vendors, manufac-
tur,e d by D. Robbins & Co., the New
York branch will also have on hand
for immediate delivery all the latest
amusement machines. All operators
in and near New York are .c ordially
invited to call at the New York
branch and take full advantage of its
facilities . A very useful complete
card collection system, including a
leatherette carrying case, will be
given free as a souvenir with the
first purchase at this new branch of
D. Robbins & Co.
•
T H E NEW JOBBERS
DEPART MENT
With this issue we launch a job-
bers special department in which we
will carry small cards announcing re-
liable and dependable jobbers of
America. The jobber is now a nec-
essary link in the coin machine in-
dustry's chain. Deal with your near-
est jobber and receive the service
that is really due you. Study this
department month in and month out
and get acquainted with your job-
ber. For special consideration men-
tion AUTOMATIC WORLD when
you write the jobbers.