April, 1930.
AND AUTOMATIC WORLD
Howdy Billy O'Day! How's times, anyway? Remem·
bel' when we "flopped" on the Cooch Pillows on the
Floto Kid show back in 1908?
I have seen liquor ruin many a good concessionair0
and pitch man during my time. A drink is all right at
the right time and place, but don't use it while working-,
boys. It'll get a half Nelson on you and pin you flat.
Stand up. straighten up, brighten up, cheer up,
smile up, and you'll clean up.
Keep t hat shirt clean if you have to retreat to th i)
"jungle" and wash up.
Hey, Hatsue, was them "plants" warm on the Elmer
Jones Shows down in lower California? Foolish question,
Randy says.
Speaking of "shills," I don't find anything bad about
such actions when handled rightly. "Shills" sometimes
break the ice and lead the way to some good, wholesome
joy and profits. If a show is good, a "shill" is in orde~,
if a product is good, why not use the leader-out? If the
"shill" is used to swindle, then the whole thing is wrong.
Get the idea, don't you?
The squealer is not always right. I saw a butch,
taken off the blues once for charging a dime for a regu-
lar fifteen-cent balloon. Of course, truth will out, and
the salesman was extended proper courtesy.
Fifteen
OUR NAME
We selected the name "Bally-Ho" for no other pu':-
pose than to satisfy the need of a name and in making
our selection we feel that we have made a very good
one. The word Bally-Ho seems to have originated since
Webster's day and we therefore have to turn to a more
revised dictionary in order to gain any definition of the
word. We might be safe in saying, however, that the word
itself means to attract, create, present. proclaim, con-
vince, confirm, entice, enthuse, offer or demand atten-
tion. Most any of these words might term just what
Bally-Ho really means.
However, the journal itself is everything the word
Bally-Ho might imply . It is a guide to every individual
that comes within the borders of the pl'ofession men-
tioned, it is a digest, a trade journal, a monthly paper.
a magazine, an ENCYCLOPEDIA for every concession-
aire, agent, carnival follower, park concessionairs, spe-
cialty salesman, pitch man and vending machin'e operator.
Read it every month. Study every ad, for there are
opportunities being offered from its pages that might
change one from a downward path to the high peak of
success.
We want to serve so write to us, tell j ust what you
think of the paper and its name. We are open for sug-
gestions, and in the meantime don't forget to tell all
advertisers when writing to them, that you saw their ad
in the Bally-Ho.
CARNIV ALS- P ARKS
How man~· copies of Bally-Ho and Automatic World
can you handle each month? Have your postman
write us now and place his order for a bundle of
the May issue.
FROM DEE LANG AMUSEMENT COMPANY
The Bally-Ho and Automatic
World
The Dee Lang Amusement Company sends Bally-Ho
their best and sincere wishes for success. They will start
the season with 25 copies of the Bally-Ho, April issue.
1345 East Richmond Avenue
Fort Worth, Texas
Carnivals, Parks, Concessioris
Classified Section
YOUNG COUNTY FAIR AT GRAHAM, TEXAS ,
SHAP ING
Ad s for thi s class ified sectioll cos t 30e pe r line, eight words to the line.
Cash with cop y and mitlimum a U. acce pted is FO R lines. You will
find thi ~ so C t i ()11 :l. real produ ce r.
Newly elected officials of the Young County Fair
Association are working on plans to make the fair to he
held the coming summer the largest ever arranged. Man y
exhibits will be in ev iden ce this year and everything po ~
sible will be done to make the fair the biggest event of
its kind ever held in Young County.
S. A. Penix is the new president, Ed C. Burris
secretary, and C. B. Hockaday is vice president.
lS
Try an ad in this section, it will produce results for you.
Send your copy to The Bally-Ho, 1345 East Richmond
Ave .. Fort Worth. Texas.
IF you have anything to sell, new or second-hand equip-
ment, products of any description, don't fail to adver-
tise in this section.
IF you want Agent, Demonstrators, Salesmen, Parks,
Carnivals and Vending Machine Operators to be informed
regarding your goods, equipment and products, use this
classified section . The Bally-Ho, 1345 East Richmond
Ave., Fort Worth, Texas.