Presto
Issue: 1941 2301 - Page 36
liarlc Pearson, General Manager,
Advertising Federation of
A nierica
Lester Beall, advertising artist
/ ; . I). Gonda, Vice-president,
Einson-Frecwan Company
NEWSPAPER AND WINDOW DISPLAY CONTEST
Owing to the remarkable growth of this contest the entire bal-
cony of the Grand Ball Room of the Hotel New Yorker will be
devoted to an exhibit of its entries during the Convention, accord-
ing to W. A. Mennie, Convention Secretary who says: "One of
the principal values of the contest is the sharing of ideas. The en-
tries are rich in selling suggestions which can be taken home by
the retailers and utilized in the preparation of their own advertis-
ing. Merchants who fail to inspect the exhibit are missing one of
the Convention's valuable educational features.
"During coming months, with prices rising and materials diffi-
cult to get, alert dealers will be putting less emphasis on price
appeal. It will be increasingly important, therefore, to know how
to prepare advertising which will sell on some other basis than low
prices. Among the entries there will be many examples of how
this can be done.
The three New York advertising experts who have been cliosen
to judge the contest are enthusiastic about their coming duties.
They believe that the extension of sound advertising principles to
a larger part of the musical instrument retailing field will result in
better and more profitable business.
The judges are Earle Pearson, general manager of the Adver-
tising Federation of America; F. D. Gonda, vice-president of
Einson-Freeman Company, Inc., originators of window and store
displays; and Lester Beall, noted advertising artist and designer.
Awards will be made for the best piano advertisement, the best
piano window, the best advertisement featuring musical merchan-
dise other than pianos, and the best window showing musical mer-
chandise other than pianos. Duplicate awards will be made to win-
ners from cities over 100,000 population and to those from cities
under that size.
^Every piano requires a good sounding board,
Why not specify Breckwoldt,
and be sure of a quality that has been built into our
boards during many, many years of manufacture?"
JULIUS BRECKWOLDT & SON, INC.
Manufacturers of
SOUNDING BOARDS, BACKS. BRIDGES, BOXES, BARS,
TOILET SEATS AND SPECIAL WOODWORKING
Dolgeville, N. Y.
PACE T H I R T Y - S I X
PRESTO M ( S I C TI M ES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Advertising Federation of
A nierica
Lester Beall, advertising artist
/ ; . I). Gonda, Vice-president,
Einson-Frecwan Company
NEWSPAPER AND WINDOW DISPLAY CONTEST
Owing to the remarkable growth of this contest the entire bal-
cony of the Grand Ball Room of the Hotel New Yorker will be
devoted to an exhibit of its entries during the Convention, accord-
ing to W. A. Mennie, Convention Secretary who says: "One of
the principal values of the contest is the sharing of ideas. The en-
tries are rich in selling suggestions which can be taken home by
the retailers and utilized in the preparation of their own advertis-
ing. Merchants who fail to inspect the exhibit are missing one of
the Convention's valuable educational features.
"During coming months, with prices rising and materials diffi-
cult to get, alert dealers will be putting less emphasis on price
appeal. It will be increasingly important, therefore, to know how
to prepare advertising which will sell on some other basis than low
prices. Among the entries there will be many examples of how
this can be done.
The three New York advertising experts who have been cliosen
to judge the contest are enthusiastic about their coming duties.
They believe that the extension of sound advertising principles to
a larger part of the musical instrument retailing field will result in
better and more profitable business.
The judges are Earle Pearson, general manager of the Adver-
tising Federation of America; F. D. Gonda, vice-president of
Einson-Freeman Company, Inc., originators of window and store
displays; and Lester Beall, noted advertising artist and designer.
Awards will be made for the best piano advertisement, the best
piano window, the best advertisement featuring musical merchan-
dise other than pianos, and the best window showing musical mer-
chandise other than pianos. Duplicate awards will be made to win-
ners from cities over 100,000 population and to those from cities
under that size.
^Every piano requires a good sounding board,
Why not specify Breckwoldt,
and be sure of a quality that has been built into our
boards during many, many years of manufacture?"
JULIUS BRECKWOLDT & SON, INC.
Manufacturers of
SOUNDING BOARDS, BACKS. BRIDGES, BOXES, BARS,
TOILET SEATS AND SPECIAL WOODWORKING
Dolgeville, N. Y.
PACE T H I R T Y - S I X
PRESTO M ( S I C TI M ES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).