Presto

RCA VICTOR RADIO IN MEXICO
The Modern, functional lines of the RCA Victor radio on the
tahle blend in perfectly with the picturesque surroundings of this
colorful Mexican home. This latest product of the RCA Manu-
facturing Company's Camden, N. J. factory has found its way into
the heart of a country that only a few years ago was without
communication facilities. The contribution of radio to the well-
being of the citizens of Latin and South America is only begin-
ning to be realized as the Western Hemisphere solidarity program
gets under way.
LAFAYETTE CATALOG OE SOUND SYSTEM
A 48-page catalog listing the complete new 1 C HL42 line of La-
fayette sound equipment is announced by the Lafayette Radio
Corp., 100 Sixth Ave., Xew York City. It lists complete systems
for speech and music reinforcement, call systems, and inter-com-
munication systems for every normal application in churches, audi-
toriums, restaurants, amusement places, industrial plants, etc. Also
listed are wide selections of amplifiers, microphones, loudspeakers
and other accessories. An important new feature of this catalog,
which heralds Lafayette's 20th year as a leading supplier of sound
equipment, is the data section with charts and other information.
The new Lafayette line includes two complete groups of equip-
ment, de luxe and economy.
CROSLEY'S NEW "FLOATING JEWEL TONE SYSTEM."
Radio-phonograph reproduction has been revolutionized by an
amazing new type of phonograph tone-arm and needle, recently
perfected by radio engineers of The Croslev Corporation, and in-
troduced for the first time on the liner models of the new 1 C M2
Croslev radio-phonograph line, and presented publidv tor the
first time on June 10th. Briefly, these are the advantages of the
new Floating Jewel tone system, according to R. I. Petrie, vice-
pres. and general sales manager of The Crosley Cor]):
"Needle-noise is almost entirely eliminated. The phonograph
may be played even at low volume without interference, chatter, or
buzz from needle-point radiation of sound. ()ld records, scratched
and noisy from long-use, sound practically like new records when
played through the new Floating Jewel Tone System. They give
quiet and clear tone-reproduction, as noise, hiss, and scratching
through the speaker are reduced to a scarcely-noticeable minimum.
Remarkable constancy in tone, not previously obtainable, is made
possible.
"Records can be pla\ed thousands of times without giving signs
of wear, instead of a relatively few times, as formerly. It is im-
possible for the patented Crosley bloating Jewel stylus to scratch
the record even if dropped or pushed across the record. These
startling improvements and refinements in radio-phonograph re-
production have been made possible by the following features of
the new Crosley Floating Jewel tone system.
"Much of the secret of the new possibilities opened up in the
reproduction of phonograph music lies in the shape and the sus-
pension of the new Floating Jewel. Its tip is not needle-pointed
and does not touch the bottom of the groove.
"Old records, which have become noisy, are scratched in the
bottom of the record-groove. The sides of the groove are as they
were when the record was new. ()rdinarv needles, resting on the
bottom of the groove, reproduce the noise caused by the scratches.
The Croslev Floating Jewel rests on each side-wall of the record-
groove and hence does not reproduce the noise due to wear and
scratches.
"This principle greatly reduces wear on both the record and
the stylus, increasing their life main- times and makes possible
greatly-increased fidelity and a much wider range in the reproduc-
tion of musical tones than heretofore. The high flexibility of the
needle spring-suspension and the elimination of vibration in the
tone-arm bring out an entire extra octave of bass notes and also
add much greater clarity to high tones, formerly blurred."
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PRESTO M l ' S I C T1MKS
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