Presto
Issue: 1941 2298 - Page 35
"IS THE
TWIG IS
BENT.:
Chief l/ gmlJff
has
*
buried
Tomahawk?
l ^ H I E F UG-UG is any boy from
four years, up—your boy. Possibly he
has no especial "talent for music. But
he can Jearn to play the piano—simple
tunes from the first few lessons — and
he will actually prefer it to any other
kind of play.
WO years ago the Story & Clark Piano Com-
pany made an exhaustive consumer analysis to
determine ivhy people buy pianos. Many reasons
were given, but we were startled by this one
fundamental fact: Families nith children buy
nearly seven times more pianos than do families
without children.
Hence our constant recommendation of the
child theme. Hence, also, our present national
Yes, that's the literal result of the mod-
ern method of teaching. Any normal
child can quickly learn to play simple
tunes. In a very few weeks he'll read
music as easily as he can read words of
comparable difficulty. And he will enjoy
the piano as much as he enjoys the
comics, or adventure stories, or what-
ever oilier literature his increasing
mental age fits him for.
If this is true — and it is true—you
simply can't deprive your son of the
pleasure of self-made music. Talk it
over with your Story & Clark dealer
today. He — or we-—will be happy to
give you all the facts.
advertising campaign. We are telling the parents
STOHYJt CLAIM
of America that they and their children can
PIAXO VOMPAW
easily and quickly learn to play the piano. We
64 E. Jackson Boulevard, Cliirago
are not especially "plugging" our own products.
But the campaign is creating real interest in
instruments of Quality ($>ince 185 j
5 j
. . . . No. 5 of a fries d.dunted by one
the world's oldest and most resorted piano mnnnfae.
ren, to the happinest of America's future men and womtn
musical education, and is selling pianos. For
our part, we are proud that Story & Clark has
again led the way in an important new mer-
chandising activity.
STORY & 11,111k PIANO III.
64 E. JACKSON BOULEVARD, CHICAGO
instruments of Quality ^yince 1857 ,
"tf This advertisement—the fifth of
the series—appears in the February
3, 1941,
issue
of TIME,
The Weekly
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International
Arcade
Museum
(www.arcade-museum.com).
Newsmagazine.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association
(www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
TWIG IS
BENT.:
Chief l/ gmlJff
has
*
buried
Tomahawk?
l ^ H I E F UG-UG is any boy from
four years, up—your boy. Possibly he
has no especial "talent for music. But
he can Jearn to play the piano—simple
tunes from the first few lessons — and
he will actually prefer it to any other
kind of play.
WO years ago the Story & Clark Piano Com-
pany made an exhaustive consumer analysis to
determine ivhy people buy pianos. Many reasons
were given, but we were startled by this one
fundamental fact: Families nith children buy
nearly seven times more pianos than do families
without children.
Hence our constant recommendation of the
child theme. Hence, also, our present national
Yes, that's the literal result of the mod-
ern method of teaching. Any normal
child can quickly learn to play simple
tunes. In a very few weeks he'll read
music as easily as he can read words of
comparable difficulty. And he will enjoy
the piano as much as he enjoys the
comics, or adventure stories, or what-
ever oilier literature his increasing
mental age fits him for.
If this is true — and it is true—you
simply can't deprive your son of the
pleasure of self-made music. Talk it
over with your Story & Clark dealer
today. He — or we-—will be happy to
give you all the facts.
advertising campaign. We are telling the parents
STOHYJt CLAIM
of America that they and their children can
PIAXO VOMPAW
easily and quickly learn to play the piano. We
64 E. Jackson Boulevard, Cliirago
are not especially "plugging" our own products.
But the campaign is creating real interest in
instruments of Quality ($>ince 185 j
5 j
. . . . No. 5 of a fries d.dunted by one
the world's oldest and most resorted piano mnnnfae.
ren, to the happinest of America's future men and womtn
musical education, and is selling pianos. For
our part, we are proud that Story & Clark has
again led the way in an important new mer-
chandising activity.
STORY & 11,111k PIANO III.
64 E. JACKSON BOULEVARD, CHICAGO
instruments of Quality ^yince 1857 ,
"tf This advertisement—the fifth of
the series—appears in the February
3, 1941,
issue
of TIME,
The Weekly
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International
Arcade
Museum
(www.arcade-museum.com).
Newsmagazine.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association
(www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).