Presto

THERE A N D EVERYW
1941
$
Hugh Stewart (left) Wurlitzer Vice-President and Sales
Manager and Earl O. Fay, Advertising Manager of the De
Kalb Division of The Rudolph Wurlitzer Company, go over
the Wurlitzer Advertising program for 1941.
WURLITZER ADVERTISING PIECES
WIN NATIONAL RECOGNITION
A collection of sixteen Wurlitzer four-color mailing cards,
a series of the colorful letterheads, and a group of eight
"notes of the musical scale" cards prepared by Earl O. Fay,
Advertising Manager of The Rudolph AVurlitzer Company,
DeKalb Division, were selected by the Direct Mail Advertis-
ing Association as one of the fifty outstanding direct mail
campaigns used in the United States in 1940.
Six portfolios of this Wurlitzer Exhibit were furnished by
the Association for their exhibition to be held in the larger
cities of the United States and Canada during the coming
months. This exhibit will be shown at the Sherman Hotel
in Chicago on March 19th where it is being sponsored by the
Direct Mail Advertising Club of Chicago.
"FURNITURE AGE" USES WURLITER PICTURE
For the front cover of the December 1940 issue of "Fur-
niture Age" the editors selected a four-color reproduction of
the Wurlitzer Spinette Model 410 in an antique room ar-
ranged by Quigley.
SCHOOL BUYS GULBRANSEN PIANOS
Our Lady of Lourdes School in Chicago, shown below,
was a recent purchaser of twelve Gulbransen pianos.
*
;
•
S
r
the
Answer
IS IN YOUR HANDS
Today, 1941, is a question mark. Ten
months hence it will be a record in your
ledger.
What sort of record? That depends pretty
much on the soundness of your sales pro-
gram and the skill with which you carry it
out.
In 1941, as in every other year, a dealer's
greatest opportunity for success lies in push-
ing those instruments which are currently in
popular favor—and that definitely calls for
vigorous promotion, in 1941, of the Ma-
rimba and Vibraharp . . . not because we say
so, or wish it so, but because actual sales
figures prove that it's the wise thing to do.
The trend toward Marimbas and Vibraharps
is still emphatically UP—and a rising trend,
like a rising market, offers brightest oppor-
tunity for profit.
If you agree and want to do something about
it, you'll want us to send you a copy of the
practical, performance-proved Deagen Plan
for Promoting Marimba and Vibraharp sales.
Please address J. C. Deagan, Inc., Dept.
PM 2, 1770 Berteau Ave., Chicago.
. . . PACEMAKER IN
DEAGAN
Percussive
MUSICAL INSTRUMENTS
FEBRUARY, NINETEEN FORTY ONE
PAGE TWENTY-NINE
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