Presto

CREATES NATIONWIDE INTEREST
WHAT THE JUDGES SAID:
Mr. Fraser said that the objectives to be achieved in win-
dow displays are: first, to create a window with seasonable
background ; second, that the window should have a theme
in that the merchandise displayed is tied in with the season-
ableness; and thirdly, if the first two are achieved the display
should have the quality of "force of appeal."
Mrs. Knapp maintained that one of the essential qualities
of a good merchandising- display is that it should have a focal
point which leads up to the theme of the window, thus em-
phasizing- the merchandise to be sold.
Mr. Forkert felt that considering- the number of entries
and their general excellence, it should be stated that a per-
centage of the entries could be classifid as having no good
thematic displays. "By lack of thematic display, I mean that
some of the entries showed too much of a tendency toward
jamming the window full of merchandise without any appar-
ent objective in its design or layout.
"The American music merchants with Presto Music
Times are to be congratulated in this effort especially at this
time when the United States is becoming the world center of
the music arts and trades."
*
SECOND PRIZE
($25.00 and Merit Award)
*
Gewehr Piano Company
212-14 West 9th Street
Wilmington, 1 Ma ware
Comment
FIRST HONORABLE MENTTON
(With Merit Award)
The Baldwin Piano Company
20 East 54th Street
New York, New York
SECOND HONORABLE MENTION
(With Merit Award)
Luke's Music Store
214 West Main Street
Ardmore, Oklahoma
THIRD HONORABLE MENTION
(With Merit Award)
Weeks & Dickinson, Inc.
39-41 Chenango .Street
Binghamton, New York
EDITOR'S
The Second prize was given to this display because it has
effectively and attractively handled the difficult task of a
single unit display. It has direct appeal for piano sales with
due regard for seasonableness of its design.
THIRD PRIZE
47 South Main Street
Daynes Music Company
($15.00 and Merit Award)
Salt Lake, Utah
Comment
This display was chosen for the third prize because it rep-
resents an outstanding example of what is considered an
institutional type of display. It is built to the name of the
house and without using any merchandise, it focuses atten-
tion of the season of the year, the idea of gift-giving, and
music only indirectly in that it is a music firm display.
COMMENT
I were delighted with and inspired by the remarable na-
tionwide response to our first Christmas Window Display
Contest. Just look at the mass of entries on my desk as
shown in the picture at the top of the preceding page ! From
the Atlantic to the Pacific coasts and from the Great Lakes
to the Gulf these pictures came. The prize winners represent
practically every great section of our country.
;
The many encouraging letters I have received convinces
me that this Contest is a most constructive program and that
it will do much to increase the interest in window dressing
by music merchants and will, therefore, help sales.
Personally, I want to thank the judges for devoting so
much time and thought to studying the entries. The com-
ments of the judges will be helpful to merchants.
In conclusion I desire to thank all those merchants who
sent pictures to the Contest. I only regret that we could not
publish them all for they are all excellent.
FEBRUARY, XTNETEEX FORTY ONE
I'ACK ELEVEN
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