Presto

THE AMERICAN MUSIC LOVER CHANGES
EORMAT
The American Music Lover
45 Fourth Avenue
New York, N. Y.
To The Record Dealer
We have heen casting ahout for some time to find a format
that would provide our readers with greater legibility and greater
convenience in handling, and we believe that both problems have
been solved in our September 1940 issue. This newest issue of
The American Music Lover is in the popular pocket size, which
has been widely adopted by national magazines. With a relatively
inconsequential reduction in text per page, we are able to offer a
magazine with a newer and more readable typeface and with
smarter and more modern headings at a substantial reduction in
price. With the increasing costs of paper and production in these
times, the dealer will agree with us that we have done the wise
thing. A lower priced magazine will not only be more advan-
tageous to him but will assist him in acquiring more customers
as readers, which inevitably makes for greater sales of good music.
I beginning with the September issue, the price of the magazine
to the dealer, postage prepaid, will be 15c a copy, instead of 17c, as
formerly. In lots of over 50 copies a month, a better price will
be given to those dealers who order same.
GET "At Ike. Qioave"!
for BIGGEST
NEEDLE PROFITS
WITH THE
vleeale
FREE
4000 SL PERFECT PLAYS
"Break-in" Record
... from one needle ... over twice the
life of former fine quality needles.
BOOSTS SALES
. .. the newest thing in
the entire home phono-
graph needle field.
LONGER RECORD LIFE • Special
"break-in" feature protects all rec-
ords first to last.
TRUER REPRODUCTION • Formed-to
KTSA, SAN ANTONIO, BUYS
STORYTONE
B. C. Bruce, general manager of Joske Bros. Music Center,
San Antonio, Texas, reports sales of several Storytones including
a style EL to KTSA, San Antonio's great broadcasting station.
ff
groove point picks up finer vibrations
—plays all of the music on the record.
ELIMINATES SURFACE NOISCS
High finish friction-free bearing sur-
face eliminates practically all surface
noise.
For biggest needle profits, stock the
needle that tops the field. Write to-
day for full details.
A special record that
you give free with each
Pfanstichl neetlle you
sell, "form-fits" the
point to the individual
machine. Assures per-
f-ct performance. A
tremendous sales influ-
ence. Get full details.
PFANSTIEHL CHEMICAL COMPANY • METAL DIVISION
111 LAKEVIEW AVENUE
WAUKEGAN, ILLINOIS
PIANO KEY REPAIR WORK
RECOVERING OF PIANO AND ORGAN KEYS
PIANO
REEINISHER
IVORY OR IVORINE
WANTED!!
REPLACEMENTS OF FRONTS, SHARPS and BUSHINGS
All work Guaranteed
Relaying with Ivorine, 53/000. per set
$4.50
Relaying with Pyralin.
Prices of recovering with Ivcry of all grades, will be furnished
upon request
GENERAL ALL AROUND PIANO REEIN-
ISHER.
BEST REFERENCES.
EXCELLENT
HEALTH. STEADY, RELIABLE
WORKER.
MARIO PERRI, 72 HIGH STREET
BROOKLYN, NEW YORK
Special prices for scraping and polishing old keys
Nelson Piano Key Repair Department
904 SOUTH SIXTH AVE.
ST. CHARLES. ILL.
ENGRAVERS AND LITHOGRAPHERS
PRINT A N Y T H I N G IN MUSIC - BY ANY PROCESS
ESTIMATES GLADLY FURNISHED
ESTABLISHED I87t>
REFENENCE5.ANY
PUBLISHER.
THE OTTO Z I M M E R M A N G-SON CO.,INC.
CINCINNATI
OCTOr.KK. 1*140
•
OHIO
PA(JK THIRTY Til It KK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/