Presto

The Front Cover Picture
STYLE AND MUSIC
The beautiful picture on the front cover was
made possible by the Capehart Division of the
Farnsworth Television and Radio Corporation.
Nothing oculd be more suitable for our Style
Edition. The carpeting, the chairs, the handsome
instrument, the books, the grand style of archi-
tecture, the columns, and fashionably clad danc-
ers in the foreground all combine to tell the
wonderful story of style. Music creates an at-
mosphere of style.
PRESTO
MUSIC
TIMES
THE LEADING MAGAZINE OF THE MUSIC ARTS & TRADES
NUMBER
2295
FOUNDED
1879
SEPTEMBER,
1940
Clnnual z>tme Tlumue'i
SECOND ANNUAL STYLE EDITION
Presto Music Times is proud to present its
Second Annual Style Number. The aim of this
Annual Style Number is to present advertising,
editorial, and illustrative materials that empha-
size style, thus enhancing the appeal of the prod-
ucts of the music arts and trades.
"You might as well be dead as out of style."
Sanskrit
TABLE
AMERICA LEADS
Robert B. Oslund, and
The World's Largest Pipe Organ
10
Concerning Chimes
12
America now leads the world in musical
activities of all kinds. The manufacturers of musi-
cal instruments in this country are probably mak-
ing the best instruments that have ever been
made. The taste of the people is improving all the
time and sales for instruments are constantly in-
creasing. The number of civic organizations de-
voted to music is larger all the time. Practically
every city in the United States of any importance
has a symphony orchestra of real attainment. The
schools are continually expanding their musical
training for all children. About 6,000 of the larg-
est high schools have bands and orchestras.
Add to these the professional, church, and frater-
nal bands and orchestras and the number is
really remarkably. Pianos are played by more
than 9,000,000 persons in 5,000,900 families. There
are approximately 150,000 music teachers in the
United States.
The radio has done a great deal to develop
our musical taste and activities. In short we have
not begun to see the real field of music in Amer-
ica yet. There will be more progress in the next
ten or fifteen years than we ever dreamed of.
J. BRADFORD PENGELLY,
Editor and Publisher
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
OF
CONTENTS
FEATURES
PAGE
America Leads
Editorial
4
The Influence of Style in the Home
By Irving S. Rappaport
9
By J. C. Bachrodt
America's Great Music Festival
15
History-Making Accordion Festival
By J. Percival Davies
American Youth and Music
By J. Bradford Pengelly
16
Echoes of the Convention
17
28
DEPARTMENTS
Music Dealers Who are Doing Things
10
Manufacturers Point the Way
20
Records, Radios, Television
26
Edited by Prentis Montgomery
News & Notes from Here, There, and Everywhere 30
Who Is Who In Music
Edited by Branch Worth
32
WALTER C. ELLY,
Eastern Advertising Representative
1728 Grand Central Terminal, New York, N.Y.
Telephone Murray Hill 6-1923
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February 7,
1939, as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3, 1879. Price
25 cents. Yearly subscription 1.50—foreign $2.50. Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois, 1940.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/