Presto
Issue: 1939 2290 - Page 25
MARIO SOPRANI,
Italy and Accordions
ACCORDION DEALERS HEAR HEAD OE
ITALIAN ACCORDION MANUFACTURERS
A luncheon meeting, called at the instance of a director
c:f the Italian Accordion Manufacturers Association, Ancona,
Italy, to hear a message from Cav. Mario Soprani, President
of that association, was held at the Hotel New Yorker, New-
York City on Wednesday, October 25, 1939.
Mr. George M. Bundy, Vice-President of the National
Association of Musical Merchandise Wholesalers, presided.
He outlined some of the problems facing importers of the
Italian accordion and introduced Mr. Soprani who spoke in
Italian. His talk was interpreted by Mr. Scialo.
Mr. Soprani explained the situation in Italy, stating that
the Italian Government was practically compelling the ac-
cordion manufacturers to increase their prices. He indicated
that the Italian Government insisted that all materials shipped
out of Italy—not only accordions but all kinds of merchan-
dise—be paid for on a C.O.D. basis; in fact, it was necessary
to pay in advance of shipment.
In answer to complaints about the poor merchandise that
is being received by accordion importers, Mr. Soprani urged
that a formal complaint be registered in writing and he stated
that he would take it up with the Association in Italy imme-
diately upon his return and endeavor to have those com-
plaints eliminated. Mr. Soprani also visited Chicago.
MR. HUGH STEWART,
WURLITZER
SALES MANAGER, SEES BUSINESS
IMPROVEMENT IN EAST
Lucicn ]] T ulsin, Jr.
LUC I EN WULSIN, JR., FOLLOWS
A FINE TRADITION
On September 15th, Lucien Wulsin, Jr., followed in the
footsteps of his fathers by entering the employ of the Bald-
win Piano Company at Cincinnati, Ohio. He was not a
stranger to this position as he spent his last two college
vacations working in the Baldwin factory.
Mr. Wulsin was born in Cincinnati on September 21, 1916.
In 1930 he went abroad for one year's study in Switzerland.
On returning to the United States he entered St. George's
School, Newport, Rhode Island, for four years. Subsequent-
ly he studied at Harvard College and graduated last June
with the degree of Bachelor of Arts cum laude.
Congratulations to this worthy son of worthy sires !
Upon his return recently from an eastern business trip,
Hugh Stewart, Vice-President and Sales Manager, reported
a tremendous improvement of industrial activity in that sec-
tion. He said this is particularly true through the coal min-
ing areas where thousands of men have been put back to
work and where the payrolls are larger than they have ever
been during the past twenty years.
"Although the music merchants in these localities had not
benefitted directly by the distribution of the large payrolls
at the time of my visit, nevertheless, all are looking forward
with a great deal of optimism," Mr. Stewart said.
Mr. Stewart contends that the information derived from
his visits throughout the country is mutually helpful to the
manufacturers and the dealers . Both are better qualified to
determine the trend in styles and demands and get a good
picture of the economic situation.
"For," Mr. Stewart concluded, " those who come in direct
contact with the actual customers—the dealers, their sales-
men, their servicemen and their instructors—have a far more
accurate conception of what is required and they gain this
information long before the manufacturer. By following the
ideas and suggestions of our dealer organizations a pronounced
benefit has resulted."
SS£=2S BROADWAY
•r HAM
NEW "HOME OF MUSIC" MILWAUKEE
One of the most thrilling moments in his entire career of
musical merchandising was experienced by Eugene F. Cass
when he recently staged an elaborate three-day opening cele-
bration of the Broadway "House of Music" in Milwaukee,
Wisconsin. It was the kind of a thrill one experiences when
a long sought goal has been reached.
[ P A G E
T W E N T Y - F I V E
]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Italy and Accordions
ACCORDION DEALERS HEAR HEAD OE
ITALIAN ACCORDION MANUFACTURERS
A luncheon meeting, called at the instance of a director
c:f the Italian Accordion Manufacturers Association, Ancona,
Italy, to hear a message from Cav. Mario Soprani, President
of that association, was held at the Hotel New Yorker, New-
York City on Wednesday, October 25, 1939.
Mr. George M. Bundy, Vice-President of the National
Association of Musical Merchandise Wholesalers, presided.
He outlined some of the problems facing importers of the
Italian accordion and introduced Mr. Soprani who spoke in
Italian. His talk was interpreted by Mr. Scialo.
Mr. Soprani explained the situation in Italy, stating that
the Italian Government was practically compelling the ac-
cordion manufacturers to increase their prices. He indicated
that the Italian Government insisted that all materials shipped
out of Italy—not only accordions but all kinds of merchan-
dise—be paid for on a C.O.D. basis; in fact, it was necessary
to pay in advance of shipment.
In answer to complaints about the poor merchandise that
is being received by accordion importers, Mr. Soprani urged
that a formal complaint be registered in writing and he stated
that he would take it up with the Association in Italy imme-
diately upon his return and endeavor to have those com-
plaints eliminated. Mr. Soprani also visited Chicago.
MR. HUGH STEWART,
WURLITZER
SALES MANAGER, SEES BUSINESS
IMPROVEMENT IN EAST
Lucicn ]] T ulsin, Jr.
LUC I EN WULSIN, JR., FOLLOWS
A FINE TRADITION
On September 15th, Lucien Wulsin, Jr., followed in the
footsteps of his fathers by entering the employ of the Bald-
win Piano Company at Cincinnati, Ohio. He was not a
stranger to this position as he spent his last two college
vacations working in the Baldwin factory.
Mr. Wulsin was born in Cincinnati on September 21, 1916.
In 1930 he went abroad for one year's study in Switzerland.
On returning to the United States he entered St. George's
School, Newport, Rhode Island, for four years. Subsequent-
ly he studied at Harvard College and graduated last June
with the degree of Bachelor of Arts cum laude.
Congratulations to this worthy son of worthy sires !
Upon his return recently from an eastern business trip,
Hugh Stewart, Vice-President and Sales Manager, reported
a tremendous improvement of industrial activity in that sec-
tion. He said this is particularly true through the coal min-
ing areas where thousands of men have been put back to
work and where the payrolls are larger than they have ever
been during the past twenty years.
"Although the music merchants in these localities had not
benefitted directly by the distribution of the large payrolls
at the time of my visit, nevertheless, all are looking forward
with a great deal of optimism," Mr. Stewart said.
Mr. Stewart contends that the information derived from
his visits throughout the country is mutually helpful to the
manufacturers and the dealers . Both are better qualified to
determine the trend in styles and demands and get a good
picture of the economic situation.
"For," Mr. Stewart concluded, " those who come in direct
contact with the actual customers—the dealers, their sales-
men, their servicemen and their instructors—have a far more
accurate conception of what is required and they gain this
information long before the manufacturer. By following the
ideas and suggestions of our dealer organizations a pronounced
benefit has resulted."
SS£=2S BROADWAY
•r HAM
NEW "HOME OF MUSIC" MILWAUKEE
One of the most thrilling moments in his entire career of
musical merchandising was experienced by Eugene F. Cass
when he recently staged an elaborate three-day opening cele-
bration of the Broadway "House of Music" in Milwaukee,
Wisconsin. It was the kind of a thrill one experiences when
a long sought goal has been reached.
[ P A G E
T W E N T Y - F I V E
]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).