Presto
Issue: 1936 2278 - Page 5
March-April, 1936
INTERESTING ANNUAL
SALES MEETINGS
Baldwin Gatherings at Cincinnati
Ualclwin trade gatherings, annual and occa-
sional meetings, of Baldwin executives and
regional managers, and gatherings of Baldwin
dealers in various sections of the country are
noted as exceedingly interesting events of the
THE NEW
HOWARD ACROSONIC, STYLE 402, LOUIS
XV MODEL
music trade and industries. Recently the an-
nual meeting of the Baldwin Piano Company
held at the company's offices in Cincinnati,
was an important gathering of Baldwin repre-
sentatives and territorial sales forces assembled
for conference of particular importance to the
ones who were present; to the entire lineup
of Baldwin dealers everywhere and, it may
be safely asserted, to the music trade gen-
erally, for topics and discussions were brought
up which were of the kind that interest the
music trade today all over the country.
Baldwin representatives from all parts of
the country came to the meeting, making it
a representative gathering of Baldwin interests
from all over the United States, and a won-
derful degree of enthusiasm prevailed at every
meeting during the week, especially and promi-
nently so about the splendid sales possibilities
with the new Baldwin and Baldwin-Made
products and the new projects in sales opera-
tions for 1936.
Intense interest was manifested in the inspection
of the new models to be featured this year and now
appearing. These new styles and case designs are
entirely in keeping with the modern trend toward
smaller and more attractive case designs; notably
among this class being the little Acrosonic piano
which has proved itself to be quite a sensational in-
strument of distinctive type musically, constructively
and as viewed on the salesroom floor.
Quoting from the Baldwin Company's stenographic
report of this meeting is this paragraph expressed by
President Lucien Wulsin:
"President Lucien Wulsin expressed satisfaction
over the increase in business in 1935 as compared with
1934 and confidence as to a further increase in 1936.
He predicted a good year for the industry and espe-
cially for Baldwin dealers who take advantage of the
opportunity offered for increasing sales by the new
Baldwin line of pianos and national advertising ex-
ploiting them,"
Various angles of the 1936 Baldwin National Adver-
tising Campaign were brought out, a campaign which
embraces copy in eight outstanding National circu-
lating magazines; Window Display Service; Direct
Mail Advertising and the provision for Special Pro-
motion Service to meet local conditions. Particularly
interesting was the topic, "Selling Helps for Baldwin
Dealers," telling of the many plans already formu-
P R E S T O-T 1 M E S
lated; of local newspaper advertising aiding in which
mats and newspaper plates are furnished compli-
mentary; radio announcements, where dealers who
have occasion to use radio advertising may he supplied
with proper material. Numerous other topics were
brought up, among them contests and special pro-
motion for participation in local musical events and
the sponsorship of various forms of entertainment.
A subject of peculiar interest was that of reaching
vast numbers of prospective buyers in, nominally
8,732,000 homes, which presented an estimate of one
out of every three in each dealer's market who will
new-form Acrosonic models is 44 inches; width 56
inches; depth 24}/ 2 and 25 inches.
Four new designs of regular standard grands were
shown; two of these the new style 458 Howard, one
in Colonial period design and one Conventional de-
sign; two Monarch models, style 69, conventional
design and style 76 new modern period design
Among the several new pieces of literature handed
to the Baldwin Representaives during this meeting is
a new folder, "Preferred by Orchestra Leaders, Too."
This folder shows pictures and testimonials of out-
standing orchestra leaders who prefer and use the
NEW STYLE 76 MONARCH 5 FT. GRAND IN NEW
MODERN PERIOD DESIGN, 3 FEET 8 INCHES HIGH
NEW MONARCH ACROSONIC, A VERTICAL AT A
LOW PRICE FOR BALDW I N, 3 FEET 8 I NCH ES H I GH
read these advertisements and learn about the new
Baldwin-Built pianos in their favorite magazines. It
is interesting to observe that of the 8,732,000 homes
to be reached by the eight magazines referred to,
that 21 per cent of these are in cities of upwards of
100,000 population, 10 percent in cities of 25,000 to
100,000; 28 percent in towns of 2,500 to 25,000, and
41 per cent in villages of less than 2,500 population
and rural districts.
Then came the story of the new Howard Acrosonic
piano, a topic that was made to sink deep into the
Baldwin exclusively: Eddie Duchin, Vincent Lopez,
Paul Whiteman and many others.
Special Representatives in Attendance
Beside the General Office Executives of the Baldwin
Company and a few guests, the following are the
divisional managers in attendance at the meetings
George Pelling, Ridge wood, N. J.
Errol Smiley, Atlanta, Ga.
R. E. McClellan, Cincinnati, O.
Paul Smiley, Detroit, Michigan.
H. F. Corriveau, Canton, O.
J. M. Wylie. Fargo, N. Dak.
Jack Rodman, Jackson, Miss.
Frank Lynch, Dallas, Texas.
C. A. Berger, Portland, Ore.
E. F. Hamilton, Los Angeles, Calif.
Morley P. Thompson, San Francisco, Calif.
H. S. Morse, New York City.
L. B. Corlis, Cincinnati, O.
L. S. Reynolds, St. Louis, Mo.
C. M. Pettit Denver, Colo.
YV. E. Tuell, Louisville, Ky.
J. R. Armstrong, Pittsburgh, Pa.
L. C. Wagner, Chicago, 111.
The Late Platt P. Gibbs
NEW STYLE 458 HOWARD GRAND COLONIAL PE-
RIOD DESIGN IN MAHOGANY; LENGTH 4 FT. 8 IN.
mind, soul and body of the attendants, the ones
who are. delegated to make good the plan for the
greatest record ever before attempted by the house
of Baldwin.
Notably of the late models shown were the three
new-form vertical type; style 402 new Howard Acro-
sonic (Louis XV design; in walnut only); style 400
new Howard Acrosonic (Colonial design; mahogany
and walnut); and the style 30 new Monarch Acro-
sonic (mahogany and walnut). The height of these
No one who had been associated with the Chicago
music dealers' fraternity from the days when such
a group of individuals came into existence, was known
and individualized by so many points of persona!
peculiarities, idiosyncracies and diversities of charac-
ter as was the late Platt P. Gibbs who left us on the
long trail a few weeks ago.
As a unit of the music business of Chicago and
vicinity Platt was known as a facto factotum of the
trade in ihis vicinity. Of all the music trade gather-
ings, dinners and many other festivities of Chicago
music trade gatherings and associations, those of the
National Association meetings in such years when
Chicago was the convention city it is safe to say that
when Mr. Gibbs attended these functions more regu-
larly week by week, month by month, year after year
up to the days of his later illness, than any other in-
dividual of the Chicago trade fraternity except pos-
sibly Adam Schneider whose name is brought into
the picture by way of comparison, who observed that
his attendance in person at the "thousand and one"
various gatherings would be second only to the record
of Mr. Gibbs.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
INTERESTING ANNUAL
SALES MEETINGS
Baldwin Gatherings at Cincinnati
Ualclwin trade gatherings, annual and occa-
sional meetings, of Baldwin executives and
regional managers, and gatherings of Baldwin
dealers in various sections of the country are
noted as exceedingly interesting events of the
THE NEW
HOWARD ACROSONIC, STYLE 402, LOUIS
XV MODEL
music trade and industries. Recently the an-
nual meeting of the Baldwin Piano Company
held at the company's offices in Cincinnati,
was an important gathering of Baldwin repre-
sentatives and territorial sales forces assembled
for conference of particular importance to the
ones who were present; to the entire lineup
of Baldwin dealers everywhere and, it may
be safely asserted, to the music trade gen-
erally, for topics and discussions were brought
up which were of the kind that interest the
music trade today all over the country.
Baldwin representatives from all parts of
the country came to the meeting, making it
a representative gathering of Baldwin interests
from all over the United States, and a won-
derful degree of enthusiasm prevailed at every
meeting during the week, especially and promi-
nently so about the splendid sales possibilities
with the new Baldwin and Baldwin-Made
products and the new projects in sales opera-
tions for 1936.
Intense interest was manifested in the inspection
of the new models to be featured this year and now
appearing. These new styles and case designs are
entirely in keeping with the modern trend toward
smaller and more attractive case designs; notably
among this class being the little Acrosonic piano
which has proved itself to be quite a sensational in-
strument of distinctive type musically, constructively
and as viewed on the salesroom floor.
Quoting from the Baldwin Company's stenographic
report of this meeting is this paragraph expressed by
President Lucien Wulsin:
"President Lucien Wulsin expressed satisfaction
over the increase in business in 1935 as compared with
1934 and confidence as to a further increase in 1936.
He predicted a good year for the industry and espe-
cially for Baldwin dealers who take advantage of the
opportunity offered for increasing sales by the new
Baldwin line of pianos and national advertising ex-
ploiting them,"
Various angles of the 1936 Baldwin National Adver-
tising Campaign were brought out, a campaign which
embraces copy in eight outstanding National circu-
lating magazines; Window Display Service; Direct
Mail Advertising and the provision for Special Pro-
motion Service to meet local conditions. Particularly
interesting was the topic, "Selling Helps for Baldwin
Dealers," telling of the many plans already formu-
P R E S T O-T 1 M E S
lated; of local newspaper advertising aiding in which
mats and newspaper plates are furnished compli-
mentary; radio announcements, where dealers who
have occasion to use radio advertising may he supplied
with proper material. Numerous other topics were
brought up, among them contests and special pro-
motion for participation in local musical events and
the sponsorship of various forms of entertainment.
A subject of peculiar interest was that of reaching
vast numbers of prospective buyers in, nominally
8,732,000 homes, which presented an estimate of one
out of every three in each dealer's market who will
new-form Acrosonic models is 44 inches; width 56
inches; depth 24}/ 2 and 25 inches.
Four new designs of regular standard grands were
shown; two of these the new style 458 Howard, one
in Colonial period design and one Conventional de-
sign; two Monarch models, style 69, conventional
design and style 76 new modern period design
Among the several new pieces of literature handed
to the Baldwin Representaives during this meeting is
a new folder, "Preferred by Orchestra Leaders, Too."
This folder shows pictures and testimonials of out-
standing orchestra leaders who prefer and use the
NEW STYLE 76 MONARCH 5 FT. GRAND IN NEW
MODERN PERIOD DESIGN, 3 FEET 8 INCHES HIGH
NEW MONARCH ACROSONIC, A VERTICAL AT A
LOW PRICE FOR BALDW I N, 3 FEET 8 I NCH ES H I GH
read these advertisements and learn about the new
Baldwin-Built pianos in their favorite magazines. It
is interesting to observe that of the 8,732,000 homes
to be reached by the eight magazines referred to,
that 21 per cent of these are in cities of upwards of
100,000 population, 10 percent in cities of 25,000 to
100,000; 28 percent in towns of 2,500 to 25,000, and
41 per cent in villages of less than 2,500 population
and rural districts.
Then came the story of the new Howard Acrosonic
piano, a topic that was made to sink deep into the
Baldwin exclusively: Eddie Duchin, Vincent Lopez,
Paul Whiteman and many others.
Special Representatives in Attendance
Beside the General Office Executives of the Baldwin
Company and a few guests, the following are the
divisional managers in attendance at the meetings
George Pelling, Ridge wood, N. J.
Errol Smiley, Atlanta, Ga.
R. E. McClellan, Cincinnati, O.
Paul Smiley, Detroit, Michigan.
H. F. Corriveau, Canton, O.
J. M. Wylie. Fargo, N. Dak.
Jack Rodman, Jackson, Miss.
Frank Lynch, Dallas, Texas.
C. A. Berger, Portland, Ore.
E. F. Hamilton, Los Angeles, Calif.
Morley P. Thompson, San Francisco, Calif.
H. S. Morse, New York City.
L. B. Corlis, Cincinnati, O.
L. S. Reynolds, St. Louis, Mo.
C. M. Pettit Denver, Colo.
YV. E. Tuell, Louisville, Ky.
J. R. Armstrong, Pittsburgh, Pa.
L. C. Wagner, Chicago, 111.
The Late Platt P. Gibbs
NEW STYLE 458 HOWARD GRAND COLONIAL PE-
RIOD DESIGN IN MAHOGANY; LENGTH 4 FT. 8 IN.
mind, soul and body of the attendants, the ones
who are. delegated to make good the plan for the
greatest record ever before attempted by the house
of Baldwin.
Notably of the late models shown were the three
new-form vertical type; style 402 new Howard Acro-
sonic (Louis XV design; in walnut only); style 400
new Howard Acrosonic (Colonial design; mahogany
and walnut); and the style 30 new Monarch Acro-
sonic (mahogany and walnut). The height of these
No one who had been associated with the Chicago
music dealers' fraternity from the days when such
a group of individuals came into existence, was known
and individualized by so many points of persona!
peculiarities, idiosyncracies and diversities of charac-
ter as was the late Platt P. Gibbs who left us on the
long trail a few weeks ago.
As a unit of the music business of Chicago and
vicinity Platt was known as a facto factotum of the
trade in ihis vicinity. Of all the music trade gather-
ings, dinners and many other festivities of Chicago
music trade gatherings and associations, those of the
National Association meetings in such years when
Chicago was the convention city it is safe to say that
when Mr. Gibbs attended these functions more regu-
larly week by week, month by month, year after year
up to the days of his later illness, than any other in-
dividual of the Chicago trade fraternity except pos-
sibly Adam Schneider whose name is brought into
the picture by way of comparison, who observed that
his attendance in person at the "thousand and one"
various gatherings would be second only to the record
of Mr. Gibbs.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).