Presto
Issue: 1935 2275 - Page 9
PRESTO-TIMES
March-April, 1935
THESE DEALERS HELP WURLITZER OUTPUT
President Carder of Atlanta
Bill Carder but better perhaps, William Carder
when referring to him as president of the Carder
Piano Company, of At-
lanta, Ga., is a unique
figure in the music
trade. To begin with
he is a Vermonter by
birth and a Southerner
by association and. evi-
dently, by inclination.
At any rade, Mr. Carder
is a noted figure of the
American music mer-
chants and that he is
at the head of a pretty
big concern is evidenced
by the Steinway agen-
cy. Gordon Laughead,
general sales manager
of the Wurlitzer Grand
Piano Company, speaks
William Carder, Atlanta, Ga. delightfully
of Mr.
Carder.
"Twenty-four
years ago," says Mr. Laughead, "Bill Carder and I
were associated as branch store managers for the erst-
while Hallet & Davis Piano Co., of Boston, Mr.
Carder managing the Atlanta branch and I in charge
of "the Toledo, Ohio, branch. A warm friendship
was formed between us which has lasted down
through this long period of years." Mr. Carder is a
noted all-around musician and among the instruments
he plays well is the accordion and these days it is
a Wurlitzer accordion. The photograph herewith
shows him handling a late model Wurlitzer. The lit-
tle old hat he wears is one used in occasional amateur
theatricals, a line of entertainment he is much in de-
mand for. Viewing the photograph one realizes that
Mr. Carder has a fine sense of humor and he is one
of the best loved figures in the entire piano trade;
and a very popular business man of Atlanta. Con-
tinued good fortune to dear Mr. Carder.
A CHALLENGE MANY TIMES
VERIFIED
The quality, reliability, standing of a piano is largely
established and demonstrated by the support and the
enthusiasm of those who use and sell that instrument.
Coincident with this trend of thought, a statement on
the Story & Clark piano was succinctly set forth
recently by the manufacturers in these words here
quoted:
"Story & Clark dealers fearlessly challenge com-
petitors to show another piano of complete quality
at the price."
Presto-Times is aware that this statement is veri-
fied day after day all over the country. An instance
is shown in two letters written to Presto-Times. The
first letter from a reliable and representative dealer
in the Middle West was written after the writer had
seen an illustration and read about Story & Clark
progress in Presto-Times. It says:
"I notice what you say of the Story & Clark piano
in Presto-Times and I fully agree with Story & Clark
and with Presto-Times that there is no better piano
on the market today for the money than the Storv
& Clark."
Besides the quotation from this letter the writer
goes on to tell of various instances of success which
he has had with the Story & Clark in competition.
The writer is a man of wide experience in the music
business; a gentleman of sound judgment on piano
quality, reliability and salability of pianos.
Another communication from a dealer, this one in
A. E. Segreto Now at Youngstown
Hon. Warren Erwin of Portland
Warren Erwin, partner in the Collins & Erwin
Piano Company, Portland, Oregon, is a popular per-
sonage and the good-will and esteem held for him
knows no bounds in his
c'rcle of friends and ac-
quaintances.
Mr. Erwin is a pian-
ist, singer, host bounti-
ful, familiarly known
throughout the Pacific
Northwest and a piano
salesman of unusual
ability. For s e v e r a l
years past he has taken
prominent parts on the
daily programs of the
National Broadcasting
Company f r o m t h e
Portland station. In
his radio talks he has
featured an appeal to
children for the study
Warren Erwin, Portland, Ore. o f m u s i c »" general and
the piano in particular.
It is safe to say that hundreds of promising young
persons; little tots of children, school boys and girls,
young people in all walks of life, have taken to piano
playing through the influence and sponsorship of Mr.
Erwin.
Elected Representative to the State Legislature
Mr. Erwin's popularity and distinguished record
have brought him to a close study of municipal, state
and governmental affairs and he was persuaded to
run for the State Legislature on a program of "Abol-
ish Crime." He was elected by an overwhelming ma-
jority and today exercises a strong influence in the
public welfare policies in the Oregon State Legisla-
ture.
Incidentally, Mr. Erwin is an enthusiastic admirer
of the Kurtzmann piano and a booster of other of
the Wurlitzer line instruments. However, Collins &
Erwin are also the representative in the Portland ter-
ritory of the Baldwin and the Kimball lines.
A. E. Segreto, who recently joined the Wurlitzer
sales organization, and was appointed piano man-
ager of the Youngs-
town. O.,
Wurlitzer
branch store, is, as his
friend Gordon Laug-
head qualifies him "a
finished piano man."
Mr. Segreto started his
career with the Scho-
niaker Piano Company,
Philadelphia, with which
concern lie served as ap-
prentice and from there
on through to a full-
Hedged .salesman. Af-
terward, he was with
the Frederick
Piano
Company in the capac-
ity of superintendent
and was known as an
expert in self-playing
A. E. Segreto, Youngstown, O.
and reproducing pianos.
His association with the reproducing line oi the piano
business brought him in contact with many promi-
nent musicians and singers. Mr. Segreto has proven
by the success of his work that plenty of piano busi-
ness can be had by honest, conscientious and aggres-
sive work. General Sales Manager Laughead of the
Wurlitzer factory at De Kalb, 111., says that "Mr.
Segreto always gives a big smile when he sells a good
grand piano and lately he has sold many. Presto-
Times says greetings to Signor Segreto, good
musician and mighty fine Bon Homme.
the far-West, refers to what that dealer terms the
backing the Story & Clark piano has given him in
meeting competition. He goes on to say that he has
had the "best of success with the Story & Clark piano
and in my forty years of music experience I have
found the Story & Clark to combine the best points
of piano selling: a perfectly even scale, superior tone
quality, easy touch and responsive action, fine con-
struction and workmanship, and with a reputation in
the supervision of the business under the same fam-
ily management for seventy-seven years. These are
advantageous points which make Story & Clark easy
to sell. I look forward to a good piano business this
year." This correspondent is a dealer of wide expe-
rience, thorough knowledge of pianos and musical
instruments generally and his name, as well as that
of the writer of the other letter, will be given to any-
one desiring it by addressing Presto-Times.
Presto-Times notes that in lists of second hand bar-
gains offered by music stores in various parts of the
country, Kurtzmann grands are listed at a good sized
figure compared with many others. For instance, a
Cleveland house places a Kurtzmann second on its
list of repossessed instruments at $545.00, second only
to Knabe which is listed at $795. Others run on
down as low as a Haines Bros, at $159.
"Known for Tone"
The Art of fine piano building is steadfastly
maintained in the creation of
MATHUSHEK PIANOS
A SAFE AND PROFITABLE REPRESENTATION
Write
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
New York
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, with Sketches of Manufacturers. Essential to All
Salesmen. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT
PRESTO PUBLISHING CO.,
-
-
417 S. Dearborn St M CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March-April, 1935
THESE DEALERS HELP WURLITZER OUTPUT
President Carder of Atlanta
Bill Carder but better perhaps, William Carder
when referring to him as president of the Carder
Piano Company, of At-
lanta, Ga., is a unique
figure in the music
trade. To begin with
he is a Vermonter by
birth and a Southerner
by association and. evi-
dently, by inclination.
At any rade, Mr. Carder
is a noted figure of the
American music mer-
chants and that he is
at the head of a pretty
big concern is evidenced
by the Steinway agen-
cy. Gordon Laughead,
general sales manager
of the Wurlitzer Grand
Piano Company, speaks
William Carder, Atlanta, Ga. delightfully
of Mr.
Carder.
"Twenty-four
years ago," says Mr. Laughead, "Bill Carder and I
were associated as branch store managers for the erst-
while Hallet & Davis Piano Co., of Boston, Mr.
Carder managing the Atlanta branch and I in charge
of "the Toledo, Ohio, branch. A warm friendship
was formed between us which has lasted down
through this long period of years." Mr. Carder is a
noted all-around musician and among the instruments
he plays well is the accordion and these days it is
a Wurlitzer accordion. The photograph herewith
shows him handling a late model Wurlitzer. The lit-
tle old hat he wears is one used in occasional amateur
theatricals, a line of entertainment he is much in de-
mand for. Viewing the photograph one realizes that
Mr. Carder has a fine sense of humor and he is one
of the best loved figures in the entire piano trade;
and a very popular business man of Atlanta. Con-
tinued good fortune to dear Mr. Carder.
A CHALLENGE MANY TIMES
VERIFIED
The quality, reliability, standing of a piano is largely
established and demonstrated by the support and the
enthusiasm of those who use and sell that instrument.
Coincident with this trend of thought, a statement on
the Story & Clark piano was succinctly set forth
recently by the manufacturers in these words here
quoted:
"Story & Clark dealers fearlessly challenge com-
petitors to show another piano of complete quality
at the price."
Presto-Times is aware that this statement is veri-
fied day after day all over the country. An instance
is shown in two letters written to Presto-Times. The
first letter from a reliable and representative dealer
in the Middle West was written after the writer had
seen an illustration and read about Story & Clark
progress in Presto-Times. It says:
"I notice what you say of the Story & Clark piano
in Presto-Times and I fully agree with Story & Clark
and with Presto-Times that there is no better piano
on the market today for the money than the Storv
& Clark."
Besides the quotation from this letter the writer
goes on to tell of various instances of success which
he has had with the Story & Clark in competition.
The writer is a man of wide experience in the music
business; a gentleman of sound judgment on piano
quality, reliability and salability of pianos.
Another communication from a dealer, this one in
A. E. Segreto Now at Youngstown
Hon. Warren Erwin of Portland
Warren Erwin, partner in the Collins & Erwin
Piano Company, Portland, Oregon, is a popular per-
sonage and the good-will and esteem held for him
knows no bounds in his
c'rcle of friends and ac-
quaintances.
Mr. Erwin is a pian-
ist, singer, host bounti-
ful, familiarly known
throughout the Pacific
Northwest and a piano
salesman of unusual
ability. For s e v e r a l
years past he has taken
prominent parts on the
daily programs of the
National Broadcasting
Company f r o m t h e
Portland station. In
his radio talks he has
featured an appeal to
children for the study
Warren Erwin, Portland, Ore. o f m u s i c »" general and
the piano in particular.
It is safe to say that hundreds of promising young
persons; little tots of children, school boys and girls,
young people in all walks of life, have taken to piano
playing through the influence and sponsorship of Mr.
Erwin.
Elected Representative to the State Legislature
Mr. Erwin's popularity and distinguished record
have brought him to a close study of municipal, state
and governmental affairs and he was persuaded to
run for the State Legislature on a program of "Abol-
ish Crime." He was elected by an overwhelming ma-
jority and today exercises a strong influence in the
public welfare policies in the Oregon State Legisla-
ture.
Incidentally, Mr. Erwin is an enthusiastic admirer
of the Kurtzmann piano and a booster of other of
the Wurlitzer line instruments. However, Collins &
Erwin are also the representative in the Portland ter-
ritory of the Baldwin and the Kimball lines.
A. E. Segreto, who recently joined the Wurlitzer
sales organization, and was appointed piano man-
ager of the Youngs-
town. O.,
Wurlitzer
branch store, is, as his
friend Gordon Laug-
head qualifies him "a
finished piano man."
Mr. Segreto started his
career with the Scho-
niaker Piano Company,
Philadelphia, with which
concern lie served as ap-
prentice and from there
on through to a full-
Hedged .salesman. Af-
terward, he was with
the Frederick
Piano
Company in the capac-
ity of superintendent
and was known as an
expert in self-playing
A. E. Segreto, Youngstown, O.
and reproducing pianos.
His association with the reproducing line oi the piano
business brought him in contact with many promi-
nent musicians and singers. Mr. Segreto has proven
by the success of his work that plenty of piano busi-
ness can be had by honest, conscientious and aggres-
sive work. General Sales Manager Laughead of the
Wurlitzer factory at De Kalb, 111., says that "Mr.
Segreto always gives a big smile when he sells a good
grand piano and lately he has sold many. Presto-
Times says greetings to Signor Segreto, good
musician and mighty fine Bon Homme.
the far-West, refers to what that dealer terms the
backing the Story & Clark piano has given him in
meeting competition. He goes on to say that he has
had the "best of success with the Story & Clark piano
and in my forty years of music experience I have
found the Story & Clark to combine the best points
of piano selling: a perfectly even scale, superior tone
quality, easy touch and responsive action, fine con-
struction and workmanship, and with a reputation in
the supervision of the business under the same fam-
ily management for seventy-seven years. These are
advantageous points which make Story & Clark easy
to sell. I look forward to a good piano business this
year." This correspondent is a dealer of wide expe-
rience, thorough knowledge of pianos and musical
instruments generally and his name, as well as that
of the writer of the other letter, will be given to any-
one desiring it by addressing Presto-Times.
Presto-Times notes that in lists of second hand bar-
gains offered by music stores in various parts of the
country, Kurtzmann grands are listed at a good sized
figure compared with many others. For instance, a
Cleveland house places a Kurtzmann second on its
list of repossessed instruments at $545.00, second only
to Knabe which is listed at $795. Others run on
down as low as a Haines Bros, at $159.
"Known for Tone"
The Art of fine piano building is steadfastly
maintained in the creation of
MATHUSHEK PIANOS
A SAFE AND PROFITABLE REPRESENTATION
Write
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
New York
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, with Sketches of Manufacturers. Essential to All
Salesmen. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT
PRESTO PUBLISHING CO.,
-
-
417 S. Dearborn St M CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).